Study: US will lead Asia, Europe on 5G

Analysis by Cisco found 9% of mobile data connections in North America by 2022 will run on 5G, compared to 4% in Asia and 6.5% in Western Europe.

By Jason Plautz • Feb. 22, 2019

Wendy's plans to expand delivery to 80% of locations in 2019

The company expects to spend an additional $25 million on digital platforms, and hired Accenture to accelerate development.

By Robert Williams • Feb. 22, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Report: Pinterest secretly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Marriott tests new pod format around Oscars to drive interest in Bonvoy

The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date. 

By Erica Sweeney • Feb. 22, 2019

'Batman' AR/VR experience highlights potential of 5G

AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.

By Robert Williams • Feb. 21, 2019

Baskin-Robbins sees 12% lift in store visits from Spotify ads

The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.

By Robert Williams • Feb. 21, 2019

Samsung readies 5G version of Galaxy S10 smartphones

The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.

By Robert Williams • Feb. 21, 2019

WPP teams with Waze on in-car ads

The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group.

By Robert Williams • Feb. 21, 2019

Sleep Number pilots interactive Hulu ad unit that links video, email marketing

Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.

By Erica Sweeney • Feb. 21, 2019

Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

Delivery mobile app market to hit $16.6B in 2023, report says

Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage. 

By Alicia Kelso • Feb. 20, 2019

Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says

The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.

By Robert Williams • Feb. 20, 2019

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019

Snapchat adds hockey highlights, curated stories to NHL deal

The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.

By Robert Williams • Feb. 20, 2019

Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter

The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.

By Robert Williams • Feb. 20, 2019

Revlon rolls out influencer-backed campaign with Instagram sweepstakes

The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.

By Robert Williams • Feb. 20, 2019

Tide plots nationwide ambitions for mobile on-demand laundry service

Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app. 

By Erica Sweeney • Feb. 20, 2019

Mobile shopping surged 64% during holidays, survey finds

The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.

By Robert Williams • Feb. 19, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

USA Today debuts AR feature for Oscar-nominated designers

"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.

By Robert Williams • Feb. 19, 2019

Report: Apple buys Pullstring to support voice-powered app development

The acquisition is another sign of Apple's plans to take on Amazon and Google in the burgeoning market for voice-powered apps and smart speakers.

By Robert Williams • Feb. 19, 2019

Fiery UK parliamentary report puts Facebook in regulatory crosshairs

The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."

By Erica Sweeney • Feb. 19, 2019

Lego haunts building blocks with AR ghosts

This week, the toymaker also started selling licensed clothes that are only available on Snapchat.

By Robert Williams • Feb. 15, 2019

Report: New York Times presses pause on Snapchat Discover

The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019