Nutella serves up free samples to Alexa, Google Assistant users

After registering, customers' "Send me a sample of Nutella" prompt activates the offer and sends the product by mail.

By Robert Williams • March 6, 2019

NBC affiliate station expands viewer texting to all news programs

TV stations like Seattle's KING 5 urge viewer interaction by airing texts during live broadcasts.

By Robert Williams • March 6, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

T.J. Maxx gamifies pop-up experiences via Instagram contest

Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

By Erica Sweeney • March 6, 2019

Kimpton expands Room 301 influencer experience to 20 cities

After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.

By Robert Williams • March 6, 2019

Sam's Club set to test faster Scan & Go tech

This spring, the retailer will pilot technology that uses computer vision and machine learning to enhance its mobile service.

By Dan O'Shea • March 5, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019

Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'

For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.

By Erica Sweeney • March 5, 2019

Macy's expands AR beauty try-ons to all app users

The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.

By Robert Williams • March 5, 2019

Comic Dive: Adpocalypse Drill

Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

By John Hazard & Lisa Burdige • March 5, 2019

Levi's, Room & Board try on Pinterest's new shopping features

The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.

By Robert Williams • March 5, 2019

Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

Nissin noodle vending machine swaps Instagram posts for prizes

Fans who post a selfie with the machine and a unique hashtag can win Cup Noodles, video games, gift vouchers and merchandise.

By Robert Williams • March 5, 2019

49% of retailers name in-store mobile experience a top priority

A third of shoppers said they make purchases on mobile, and 41% predicted they'll do so more frequently in the next two years, BRP found.

By Dan O'Shea • March 4, 2019

Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing

The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.

By Erica Sweeney • March 4, 2019

YouCam brings in-store AR sampling to beauty retailers

A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.

By Robert Williams • March 4, 2019

New Balance lets runners trade miles for beer via mobile wallet

Runners tally their miles on the Strava app and convert them into currency at The Runaway pub in London.

By Robert Williams • March 4, 2019

JetBlue's Instagram contest asks users to wipe their accounts

Contestants can enter to win a year of free travel by deleting all the posts on their Instagram page.

By Robert Williams • March 4, 2019

Amazon ends sales of Dash buttons in push for Alexa shopping

Virtual buttons through voice, mobile apps and smart displays could help drum up transactional use of the digital assistant.

By Robert Williams • March 4, 2019

Accenture: Many business leaders doubt 5G's revolutionary capabilities

Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G.

By Erica Sweeney • March 4, 2019

Dooney & Bourke's 1st app brings exclusive bag drops, personalization quiz

The handbag retailer partnered with tech company PredictSpring after learning that 60% of its web traffic comes from mobile.

By Dan O'Shea • March 1, 2019

CNN unveils app for Magic Leap's AR headset

The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.

By Robert Williams • March 1, 2019

Retail jumps to biggest buyer of mobile ads in second half of 2018, study finds

Retailers spent more on mobile advertising than the media, finance and automotive industries, Smaato found.

By Robert Williams • March 1, 2019

Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile

Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.

By Robert Williams • March 1, 2019

Quilted Northern touts comfort and self-care in social video spots

The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.

By Robert Williams • March 1, 2019

Southwest promotes civility with Netflix's 'The Kindness Diaries'

The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.

By Erica Sweeney • March 1, 2019