Mobile: Page 141
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Houseparty seeks to monetize video chat without ads
The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.
By Robert Williams • Feb. 6, 2019 -
Snap's revenue surges 36% as user base steadies at 186M
Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.
By Robert Williams • Feb. 6, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign
The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.
By Robert Williams • Feb. 6, 2019 -
Jeep racks up 106M online views without running Super Bowl ad
The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.
By Erica Sweeney • Feb. 6, 2019 -
73% of media buyers favor programmatic in-app ads, study finds
A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.
By Robert Williams • Feb. 6, 2019 -
Digital restaurant ordering expected to triple by 2020
Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.
By Julie Littman • Feb. 5, 2019 -
Nike opens pop-up store based on its SNKRS app
Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.
By Dan O'Shea • Feb. 5, 2019 -
Toyota drives 1,200 dealer visits with location-based mobile ads
The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.
By Robert Williams • Feb. 5, 2019 -
Google's Q4 ad revenue rises 20% as its pricing power erodes
The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.
By Robert Williams • Feb. 5, 2019 -
Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 5, 2019 -
T-Mobile teams with Taco Bell, Lyft for freebies via mobile app
An expanded T-Mobile Tuesdays promotion serves up free tacos and free rides from the participating companies.
By Robert Williams • Feb. 5, 2019 -
Warby Parker eyes mobile AR with virtual try-on tool
The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.
By Robert Williams • Feb. 5, 2019 -
Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event
Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide.
By Erica Sweeney • Feb. 5, 2019 -
Deep Dive
Risk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019 -
Sony teams with TikTok on 'Escape Room' influencer campaign
At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.
By Robert Williams • Feb. 4, 2019 -
Sugarfina bakes brand into 'Cooking Craze' mobile game
The first 1,000 players to complete all 40 levels of the game will win a real-life candy bento box through Feb. 18.
By Robert Williams • Feb. 4, 2019 -
Hulu taps viral Instagram egg for mental health PSA after Super Bowl
Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.
By Erica Sweeney • Feb. 4, 2019 -
Energizer readies 26 smartphone models for Mobile World Congress
Designed by Avenir Telecom, the offerings include a foldable smartphone, one equipped with a large battery and others with pop-up selfie cameras.
By Robert Williams • Feb. 4, 2019 -
Report: Spotify in talks to buy Gimlet Media podcast network
Marking a bigger entry into the growing podcasting market, the deal would be Spotify's first acquisition of a content company.
By Robert Williams • Feb. 4, 2019 -
Nike, Intersport team up for podcast series targeting aspiring runners
Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts.
By Erica Sweeney • Feb. 4, 2019 -
Lancôme partners with Alibaba on AR game
The French beauty company released an augmented reality app in celebration of the Chinese New Year.
By Dan O'Shea • Feb. 1, 2019 -
Amazon's ad sales jump to $3.4B in Q4 2018
The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.
By Robert Williams • Feb. 1, 2019 -
Apple restores internal apps of Facebook and Google amid privacy flap
The suspensions didn't affect any apps that consumers downloaded, but are part of the tech giant's push to show how it's working to protect user privacy.
By Robert Williams • Feb. 1, 2019 -
Offers, promotions on social media don't influence millennials, study says
Just 22% of millennials said special deals on platforms like Instagram and Facebook compel them to visit a brand's website.
By Robert Williams • Feb. 1, 2019 -
Shackleton Whisky uncaps Shazam-powered AR expedition
App users can immerse themselves into explorer Sir Ernest Shackleton's 1907 Antarctic journey and learn about the spirit's production process.
By Robert Williams • Feb. 1, 2019
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