Contactless ticketing to jump 3x by 2023, study finds

Public transportation is expected to drive most of the growth, particularly among urban consumers.

By Robert Williams • Feb. 26, 2019

What's behind the rise in retailer loyalty program revamps?

Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.

By Cara Salpini • Feb. 26, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: 75% of consumers want more rewarded content like videos, surveys

Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.

By Erica Sweeney • Feb. 26, 2019

MedMen details US cannabis history in short film directed by Spike Jonze

The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.

By Erica Sweeney • Feb. 26, 2019

Microsoft, Samsung, Nokia and others join AT&T's 5G incubator

The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.

By Robert Williams • Feb. 25, 2019

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

By Erica Sweeney • Feb. 25, 2019

Consumers turn to mobile card services to manage finances

Over half of shoppers use the features in part because they can instantly freeze their cards and receive texts about potential fraud, per a PYMNTS.com report.

By Dan O'Shea • Feb. 25, 2019

Facebook collects sensitive personal data from apps, The Wall Street Journal reports

The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.

By Robert Williams • Feb. 25, 2019

Arsenal FC teams with Fantastec on blockchain collectibles app

The U.K. soccer club is letting users of the Swap app buy, collect and trade digital cards that unlock rewards and exclusive content. 

By Robert Williams • Feb. 25, 2019

Study: Mobile powers 76% of large fashion retailers' web visits

Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.

By Robert Williams • Feb. 25, 2019

As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy

"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.

By Peter Adams • Feb. 25, 2019

SMBs see most marketing potential in Alexa, survey finds

However, 38% of small- and medium-sized businesses said they don't do any kind of marketing with voice platforms.

By Robert Williams • Feb. 22, 2019

Apple, Goldmans Sachs to issue joint credit card with Wallet app features

In-app features including financial planning tools like setting budgets, tracking rewards and managing credit balances will be offered. 

By Robert Williams • Feb. 22, 2019

Study: US will lead Asia, Europe on 5G

Analysis by Cisco found 9% of mobile data connections in North America by 2022 will run on 5G, compared to 4% in Asia and 6.5% in Western Europe.

By Jason Plautz • Feb. 22, 2019

Wendy's plans to expand delivery to 80% of locations in 2019

The company expects to spend an additional $25 million on digital platforms, and hired Accenture to accelerate development.

By Robert Williams • Feb. 22, 2019

Report: Pinterest secretly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Marriott tests new pod format around Oscars to drive interest in Bonvoy

The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date. 

By Erica Sweeney • Feb. 22, 2019

'Batman' AR/VR experience highlights potential of 5G

AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.

By Robert Williams • Feb. 21, 2019

Baskin-Robbins sees 12% lift in store visits from Spotify ads

The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.

By Robert Williams • Feb. 21, 2019

Samsung readies 5G version of Galaxy S10 smartphones

The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.

By Robert Williams • Feb. 21, 2019

WPP teams with Waze on in-car ads

The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group.

By Robert Williams • Feb. 21, 2019

Sleep Number pilots interactive Hulu ad unit that links video, email marketing

Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.

By Erica Sweeney • Feb. 21, 2019

Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

Delivery mobile app market to hit $16.6B in 2023, report says

Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage. 

By Alicia Kelso • Feb. 20, 2019

Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says

The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.

By Robert Williams • Feb. 20, 2019