Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day

As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.

By Erica Sweeney • March 1, 2019

Lego sponsors Cartoon Network's gamified viewing app

Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.

By Robert Williams • Feb. 28, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Danone links illustrated yogurt packaging to Spotify playlists

The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.

By Robert Williams • Feb. 28, 2019

Lay's ties exclusive Bebe Rexha song downloads to chip packaging

After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.

By Erica Sweeney • Feb. 28, 2019

Study: 40% of consumers are interested in branded chatbots

Uberall's data indicates growing consumer interest in branded chatbots, although the tech still needs to evolve to remove friction and refine accuracy.

By Robert Williams • Feb. 28, 2019

Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week

Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.

By Robert Williams • Feb. 28, 2019

77% of US ad fraud classified as highly sophisticated, study finds

Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.

By Erica Sweeney • Feb. 28, 2019

Yelp's integration with GrubHub starts to pay off

The tech company's additional investments in innovations have helped generate significant user growth, making it more competitive with OpenTable.

By Alicia Kelso • Feb. 27, 2019

Apple adds Bidalgo as partner for mobile search ad automation

The iPhone maker appears to follow Facebook's lead in approving partners to help advertisers with App Store search campaigns.

By Robert Williams • Feb. 27, 2019

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing

Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.

By Erica Sweeney • Feb. 27, 2019

Pandora Stories lets creators merge music and podcasting

John Legend and Perry Farrell are among the first to record commentary that's interspersed with their songs through the new platform.

By Robert Williams • Feb. 27, 2019

Hermes packs AR video messaging into parcel delivery

Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.

By Robert Williams • Feb. 27, 2019

Apple tests promotional discounts on app subscriptions

Mobile marketers will be able to offer discounts and promotions to existing or lapsed app subscribers.

By Robert Williams • Feb. 26, 2019

Oral-B connects AI-powered toothbrush to mobile apps for personalized tips

The device works with apps like Oral-B Funzone and the Disney Magic-Timer to help kids develop better brushing habits.

By Robert Williams • Feb. 26, 2019

BMW sponsors 6-episode podcast series for foodies

Restaurant reviewer The Infatuation and The New York Times' branded content studio will help to highlight cities' cultures and promote a new car model.

By Robert Williams • Feb. 26, 2019

Caesars, DraftKings ink multi-state deal as online gaming, sports betting heat up

DraftKings will promote Caesars as its official casino partner in the states where the two companies collaborate as part of the partnership. 

By Erica Sweeney • Feb. 26, 2019

Sprint to launch 5G in 9 cities this year

The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.

By Jason Plautz • Feb. 26, 2019

Contactless ticketing to jump 3x by 2023, study finds

Public transportation is expected to drive most of the growth, particularly among urban consumers.

By Robert Williams • Feb. 26, 2019

What's behind the rise in retailer loyalty program revamps?

Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy.

By Cara Salpini • Feb. 26, 2019

Study: 75% of consumers want more rewarded content like videos, surveys

Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.

By Erica Sweeney • Feb. 26, 2019

MedMen details US cannabis history in short film directed by Spike Jonze

The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.

By Erica Sweeney • Feb. 26, 2019

Microsoft, Samsung, Nokia and others join AT&T's 5G incubator

The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.

By Robert Williams • Feb. 25, 2019

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

By Erica Sweeney • Feb. 25, 2019

Consumers turn to mobile card services to manage finances

Over half of shoppers use the features in part because they can instantly freeze their cards and receive texts about potential fraud, per a PYMNTS.com report.

By Dan O'Shea • Feb. 25, 2019

Facebook collects sensitive personal data from apps, The Wall Street Journal reports

The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.

By Robert Williams • Feb. 25, 2019