Study: Retailers lag shopper expectations for in-store tech

Shoppers are ready to try new technologies like AR, VR and cashierless checkout that improve the in-store experience, BRP Consulting found. 

By Robert Williams • Feb. 12, 2019

Comic Dive: This American Brand

More marketers, including Nike and Intersport, are rushing to grab a bigger part of a podcast market that is projected to reach $659 million in revenue by 2020.

By John Hazard and Lisa Burdige • Feb. 12, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Southwest Airlines seeks Instagram influencers for travel content

Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.

By Robert Williams • Feb. 11, 2019

How Cars.com intercepted Super Bowl conversations to increase traffic 42%

The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.

By Chris Kelly • Feb. 11, 2019

Facebook buys visual shopping startup GrokStyle

The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.

By Robert Williams • Feb. 11, 2019

Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

Schwarzkopf sees 96% video completion rate on in-store mobile videos

Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.

By Robert Williams • Feb. 11, 2019

Spotify moves to ban ad block users from its platform

Accounts found to be using ad blocking technology may be terminated or suspended under new Terms of Service from the streamer. 

By Robert Williams • Feb. 11, 2019

Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

By Dan O'Shea • Feb. 8, 2019

McDonald's, Chipotle, Yum and Dunkin' double down on delivery

Over the past two weeks, the QSR heavyweights announced changes to their off-premise initiatives and detailed how third-party delivery deals impact sales.

By Julie Littman • Feb. 8, 2019

Mastercard tunes in 'sonic brand identity' as audio marketing continues to rise

The "comprehensive sound architecture" touches across ads to in-store shopping actions and debuts with a multichannel Grammys campaign.

By Peter Adams • Feb. 8, 2019

Pinterest automates Shop the Look curation

The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.

By Dan O'Shea • Feb. 8, 2019

MGM Resorts sponsors experience in Sacramento Kings game app

"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.

By Robert Williams • Feb. 8, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

YouTube ranked 'most intimate brand' among millennials, report finds

The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.

By Erica Sweeney • Feb. 8, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 8, 2019

Mondelez names Scrum50 as e-commerce agency of record

The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

By Erica Sweeney • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019

Snickers preps #SmoothItOver campaign for after Valentine's Day

Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.

By Robert Williams • Feb. 7, 2019

IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day

Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.

By Robert Williams • Feb. 7, 2019

Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge

After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.

By Natalie Black (Koltun) • Feb. 7, 2019

Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions

Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.

By Chris Kelly • Feb. 6, 2019