Mobile: Page 142
-
Opinion
What's your social marketing game plan for the Super Bowl?
While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.
By Mike Kelley • Feb. 1, 2019 -
BJ's partners with DoorDash for 'Super Sick Monday'
The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.
By Erica Sweeney • Feb. 1, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019 -
Samsung rolls out first 1TB memory chip for smartphones
A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.
By Robert Williams • Jan. 31, 2019 -
IDC: Smartphone shipments dip 4.1% in 2018 for 'worst year ever'
Total shipments fell for the fifth straight quarter as China's smartphone market slumped.
By Robert Williams • Jan. 31, 2019 -
Cars.com readies 'war room' to drive social media conversations during Super Bowl
The company will post clever responses and real-time creative whenever a TV commercial during the big game features a vehicle.
By Robert Williams • Jan. 31, 2019 -
Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth
Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.
By Robert Williams • Jan. 31, 2019 -
Report: Reddit launches cost-per-click ads to attract new advertisers
Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.
By Erica Sweeney • Jan. 31, 2019 -
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019 -
Apple's Q1 beats lowered estimate as iPhone sales drop 15%
In other news, the company is rushing to fix a widely reported on bug in its FaceTime video-chat service that lets people eavesdrop on each other.
By Robert Williams • Jan. 30, 2019 -
Report: TikTok dips its toes into advertising
A five-second ad for food-delivery company GrubHub appeared on Jan. 26, according to users of the social app.
By Robert Williams • Jan. 30, 2019 -
Uber drives rewards program with free rides for Super Bowl's losing fans
The "Unhappy Hour" campaign, which includes a video starring Seattle Seahawks quarterback Russell Wilson, is running on Twitter and Instagram.
By Robert Williams • Jan. 30, 2019 -
1-800-Flowers cashes in on conversational commerce, AR for Valentine's Day
Mobile pay, voice ordering and a product recommendation engine highlight how brands are using mobile tech to lure shoppers around holidays.
By Robert Williams • Jan. 30, 2019 -
Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019 -
Report: Apple plans subscription service for video games
The "Netflix for games" would let customers get a bundle of games for a flat fee.
By Robert Williams • Jan. 29, 2019 -
Starbucks Rewards membership jumps 14% in Q1, highest gain in 3 years
Expanded delivery, mobile pay and better app personalization features were key to driving U.S. membership and sales.
By Robert Williams • Jan. 29, 2019 -
Wendy's delivers free Baconator in DoorDash deal
As part of the promotion, the chain changed its Twitter name to "Freebaconator" and snagged more than 2,000 likes in the first 15 hours of posting a video for the burger deal.
By Robert Williams • Jan. 29, 2019 -
Deep Dive
'Hey Alexa, what's the future of voice ordering for groceries?'
Analysts say voice shopping will begin to mature in five to 10 years but still has too much friction for convenience-seeking customers.
By Krishna Thakker • Jan. 29, 2019 -
Reuters: Snapchat could make some snaps permanent
The image-sharing app is also considering whether to reveal the identities of users who make public posts.
By Robert Williams • Jan. 29, 2019 -
Deep Dive
The hype cools on 5G — but the revolution is still coming
Presentations on the wireless upgrade underwhelmed many at CES, but it remains an essential consideration when developing strategies around the next generation of consumer technology.
By Peter Adams • Jan. 29, 2019 -
Virtual reality for retail, marketing could hit $1.8B in 2022
VR remains in early phases, but related revenue could explode over the next few years, according to a Pymnts.com study.
By Dan O'Shea • Jan. 28, 2019 -
Brands ramp up ad spend on Facebook Stories by 124%, study finds
Nanigans' Q4 2018 data suggest that the format is making gains, even if it is dwarfed by the social network's more established News Feed.
By Robert Williams • Jan. 28, 2019 -
'Resident Evil 2' YouTube ad lets viewers choose their adventure
One-third of viewers chose to continue the ad's interactive experience, with 85% of that group following the narrative to its end.
By Robert Williams • Jan. 28, 2019 -
Study: Super Bowl ad reveals fail to gain traction on social media
While ad reveals aren't driving much chatter, a new report shows Pizza Hut's expansion of beer delivery has spurred more than 125,000 shares.
By Robert Williams • Jan. 28, 2019 -
Will Facebook's bold play to unify Instagram, WhatsApp and Messenger pay off?
While the apps will still exist as standalone services, their infrastructure will be integrated, doubling as both a privacy consideration and potential move by Facebook to shore up a larger stake of the growing messaging market.
By Peter Adams • Jan. 28, 2019
Previous
