50% of retailers list mobile shopping apps as a top priority

There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.

By Dan O'Shea • Feb. 6, 2019

How DTC brands see the purpose of stores

For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.

By Corinne Ruff • Feb. 6, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Snap's revenue surges 36% as user base steadies at 186M

Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.

By Robert Williams • Feb. 6, 2019

Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign

The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.

By Robert Williams • Feb. 6, 2019

Jeep racks up 106M online views without running Super Bowl ad

The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.

By Erica Sweeney • Feb. 6, 2019

73% of media buyers favor programmatic in-app ads, study finds

A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.

By Robert Williams • Feb. 6, 2019

Digital restaurant ordering expected to triple by 2020

Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.

By Julie Littman • Feb. 5, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019

Toyota drives 1,200 dealer visits with location-based mobile ads

The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.

By Robert Williams • Feb. 5, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 5, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 5, 2019

T-Mobile teams with Taco Bell, Lyft for freebies via mobile app

An expanded T-Mobile Tuesdays promotion serves up free tacos and free rides from the participating companies.

By Robert Williams • Feb. 5, 2019

Warby Parker eyes mobile AR with virtual try-on tool

The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.

By Robert Williams • Feb. 5, 2019

Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event

Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide.

By Erica Sweeney • Feb. 5, 2019

Risk-averse advertisers fumble in historically boring Super Bowl

There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019

Sony teams with TikTok on 'Escape Room' influencer campaign

At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.

By Robert Williams • Feb. 4, 2019

Sugarfina bakes brand into 'Cooking Craze' mobile game

The first 1,000 players to complete all 40 levels of the game will win a real-life candy bento box through Feb. 18.

By Robert Williams • Feb. 4, 2019

Hulu taps viral Instagram egg for mental health PSA after Super Bowl

Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.

By Erica Sweeney • Feb. 4, 2019

Energizer readies 26 smartphone models for Mobile World Congress

Designed by Avenir Telecom, the offerings include a foldable smartphone, one equipped with a large battery and others with pop-up selfie cameras.

By Robert Williams • Feb. 4, 2019

Report: Spotify in talks to buy Gimlet Media podcast network

Marking a bigger entry into the growing podcasting market, the deal would be Spotify's first acquisition of a content company.

By Robert Williams • Feb. 4, 2019

Nike, Intersport team up for podcast series targeting aspiring runners

Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts.

By Erica Sweeney • Feb. 4, 2019

Lancô​me partners with Alibaba on AR game

The French beauty company released an augmented reality app in celebration of the Chinese New Year.

By Dan O'Shea • Feb. 1, 2019

Amazon's ad sales jump to $3.4B in Q4 2018

The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.

By Robert Williams • Feb. 1, 2019

Apple restores internal apps of Facebook and Google amid privacy flap

The suspensions didn't affect any apps that consumers downloaded, but are part of the tech giant's push to show how it's working to protect user privacy.

By Robert Williams • Feb. 1, 2019