Mobile: Page 143
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87% of retailers say taking a stand on social issues is worth the risk, survey finds
Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.
By Erica Sweeney • Jan. 28, 2019 -
Frank's RedHot spices up Super Bowl campaign with Twitter contest
Instead of running a pricey TV spot, Frank's asks viewers to tweet a chili pepper emoji and special hashtag during other brands' ads.
By Natalie Black (Koltun) , Robert Williams • Jan. 28, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Honda teams with Twitch and esports pros Team Liquid
The partnership features a customized fleet of cars, jersey placements, a video series, charity tournaments, Reddit AMAs and more.
By Robert Williams • Jan. 25, 2019 -
87% plan to upgrade to a 5G-enabled phone, survey finds
Consumers are willing to pay more for the next-gen technology if it delivers on its promise.
By Robert Williams • Jan. 25, 2019 -
Walmart gamifies in-store training with Spark City app
The mobile platform, which already has more than 104,000 downloads, simulates customer interactions to help associates perform better on the floor.
By Dan O'Shea • Jan. 25, 2019 -
75% of search shopping impressions occur on mobile, Kenshoo finds
Growth in advertising on Amazon spurred a fivefold jump in e-commerce ad spending.
By Robert Williams • Jan. 25, 2019 -
Coca-Cola's big game spot will celebrate diversity immediately before national anthem
Fans can share selfies on social media honoring what makes them different, some of which will be added into an Instagram mural during the Super Bowl.
By Erica Sweeney • Jan. 25, 2019 -
Expensify drops scannable 2 Chainz music video in Super Bowl lead-up
Viewers can scan the receipts featured in the commercial to win prizes around the big game.
By Robert Williams • Jan. 25, 2019 -
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019 -
P&G teams with e-commerce platform Loop as part of big sustainability test
As the first consumer goods company to partner with the service, it is reworking the packaging of 11 core brands to be more reusable, refillable and durable.
By Peter Adams • Updated Jan. 24, 2019 -
Burger King teases Super Bowl spot with DoorDash mystery box
The burger chain will return to the Super Bowl for the first time in 12 years and is building buzz with a mysterious delivery.
By Robert Williams • Jan. 24, 2019 -
Amazon's IMDbPro app connects entertainment professionals at Sundance Film Festival
Director Kevin Smith will interview actors, writers and directors for the IMDb TV and movie database.
By Robert Williams • Jan. 24, 2019 -
Blippar returns after finding a buyer of key assets
After filing for bankruptcy last month, the tech startup will focus on AR software development.
By Robert Williams • Jan. 24, 2019 -
Volvo revs up Super Bowl 'anti-commercial' with mobile contest
The carmaker is counter-programming against the big game with a contest to see who can focus on an image of a new sedan the longest.
By Robert Williams • Jan. 24, 2019 -
Kantar: US ad spend reached $151B in 2018, a 4.1% jump
Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.
By Erica Sweeney • Jan. 24, 2019 -
Giant Foods launches health-focused podcast
"Nutrition Made Easy!" will feature the grocer's registered dietitians and nutritionists as the chain continues to explore ways to connect with shoppers.
By Jessica Dumont • Jan. 24, 2019 -
Target rolls out in-store contactless payments
The retailer now accepts Apple Pay, Google Pay and Samsung Pay in all 1,850 U.S. stores.
By Dan O'Shea • Jan. 23, 2019 -
MillerCoors tests Foursquare's self-serve location data
Deeper insights could help the brewer determine how to reach consumers with programmatic ad buys on mobile.
By Robert Williams • Jan. 23, 2019 -
Sony boosts 'Escape Room' with playable 360-degree banner ads
The mobile ads "significantly" outperformed control creative, according to OmniVirt, which developed the campaign.
By Robert Williams • Jan. 23, 2019 -
Football fans less likely to use apps during Super Bowl, study finds
Just 14% of fans will use social media during the big game, compared to 39% of general consumers, AdColony said.
By Robert Williams • Jan. 23, 2019 -
Mobile ticketing for sports will surge 64% by 2023, Juniper Research says
About 80 million people used mobile tickets for games last year amid the growing popularity of team-specific apps.
By Robert Williams • Jan. 23, 2019 -
Mobile users show greatest ad awareness while watching TV
Millennials are the most receptive audience to seeing ads while shopping, according to a survey by mobile marketing firm Aki.
By Robert Williams • Jan. 22, 2019 -
Ashley Furniture surpasses CTR benchmarks by 2x with AR ads
Shoppers can use a smartphone or tablet to place 3D versions of products in their homes while using Yahoo Mail.
By Robert Williams • Jan. 22, 2019 -
Balmain launches new mobile app with AR, VR features
The fashion retailer rolled out a new mobile app with augmented reality, event livestreaming and other content.
By Dan O'Shea • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019
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