Arsenal FC teams with Fantastec on blockchain collectibles app

The U.K. soccer club is letting users of the Swap app buy, collect and trade digital cards that unlock rewards and exclusive content. 

By Robert Williams • Feb. 25, 2019

Study: Mobile powers 76% of large fashion retailers' web visits

Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.

By Robert Williams • Feb. 25, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy

"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.

By Peter Adams • Feb. 25, 2019

SMBs see most marketing potential in Alexa, survey finds

However, 38% of small- and medium-sized businesses said they don't do any kind of marketing with voice platforms.

By Robert Williams • Feb. 22, 2019

Apple, Goldmans Sachs to issue joint credit card with Wallet app features

In-app features including financial planning tools like setting budgets, tracking rewards and managing credit balances will be offered. 

By Robert Williams • Feb. 22, 2019

Study: US will lead Asia, Europe on 5G

Analysis by Cisco found 9% of mobile data connections in North America by 2022 will run on 5G, compared to 4% in Asia and 6.5% in Western Europe.

By Jason Plautz • Feb. 22, 2019

Wendy's plans to expand delivery to 80% of locations in 2019

The company expects to spend an additional $25 million on digital platforms, and hired Accenture to accelerate development.

By Robert Williams • Feb. 22, 2019

Report: Pinterest secretly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Marriott tests new pod format around Oscars to drive interest in Bonvoy

The streamlined rewards program, which follows a massive cyberattack on the hotel chain's Starwood reservation system, has reportedly caused some confusion among consumers to date. 

By Erica Sweeney • Feb. 22, 2019

'Batman' AR/VR experience highlights potential of 5G

AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.

By Robert Williams • Feb. 21, 2019

Baskin-Robbins sees 12% lift in store visits from Spotify ads

The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.

By Robert Williams • Feb. 21, 2019

Samsung readies 5G version of Galaxy S10 smartphones

The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.

By Robert Williams • Feb. 21, 2019

WPP teams with Waze on in-car ads

The platform's ads have "obvious opportunities" for quick-service restaurants, gas stations and retailers, according to the holding group.

By Robert Williams • Feb. 21, 2019

Sleep Number pilots interactive Hulu ad unit that links video, email marketing

Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.

By Erica Sweeney • Feb. 21, 2019

Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

Delivery mobile app market to hit $16.6B in 2023, report says

Allied Market Research predicts that the global segment is expected to grow at an annual rate of close to 30%, driven by rising internet penetration, standard of living and mobile usage. 

By Alicia Kelso • Feb. 20, 2019

Apple, Samsung, Fitbit, Fossil will lose smartwatch share, study says

The combined market share for the "big four" will slide to 47% of smartwatch shipments by 2023 as new rivals emerge, according to Juniper Research.

By Robert Williams • Feb. 20, 2019

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019

Snapchat adds hockey highlights, curated stories to NHL deal

The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.

By Robert Williams • Feb. 20, 2019

Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter

The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.

By Robert Williams • Feb. 20, 2019

Revlon rolls out influencer-backed campaign with Instagram sweepstakes

The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.

By Robert Williams • Feb. 20, 2019

Tide plots nationwide ambitions for mobile on-demand laundry service

Tide Cleaners targets urban areas, high-traffic retail locations and college campuses, with consumers able to leave instructions and receive updates through a dedicated app. 

By Erica Sweeney • Feb. 20, 2019

Mobile shopping surged 64% during holidays, survey finds

The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.

By Robert Williams • Feb. 19, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

USA Today debuts AR feature for Oscar-nominated designers

"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.

By Robert Williams • Feb. 19, 2019