Report: Apple buys Pullstring to support voice-powered app development

The acquisition is another sign of Apple's plans to take on Amazon and Google in the burgeoning market for voice-powered apps and smart speakers.

By Robert Williams • Feb. 19, 2019

Fiery UK parliamentary report puts Facebook in regulatory crosshairs

The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."

By Erica Sweeney • Feb. 19, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Lego haunts building blocks with AR ghosts

This week, the toymaker also started selling licensed clothes that are only available on Snapchat.

By Robert Williams • Feb. 15, 2019

Report: New York Times presses pause on Snapchat Discover

The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019

Report: Apple buys AI marketing startup DataTiger

The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.​

By Robert Williams • Feb. 15, 2019

IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC

Investments in digital reached $75.8 billion for the first three quarters, marking the highest amount of spending over that period on record. 

By Erica Sweeney • Feb. 15, 2019

Kellogg sees 18% sales bump through pilot for VR merchandising tool

Through the test, the marketer determined that placing its new Pop Tart Bites on lower shelves was optimal — an insight that goes against conventional shopper marketing wisdom. 

By Erica Sweeney • Feb. 15, 2019

Walgreens accepts Alipay in 3,000 stores

Allowing Chinese travelers to use the mobile payments they're accustomed to could allow them to bypass foreign exchange rates and purchase more.

By Daphne Howland • Feb. 15, 2019

Amazon bows to political pressure, scraps NYC HQ2 plans

The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search.

By Chris Kelly • Feb. 14, 2019

Amazon seeks a better way to do loyalty rewards with new Moments program

The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.

By Peter Adams • Feb. 14, 2019

Reddit expands ad products with app install push

The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.

By Robert Williams • Feb. 14, 2019

Secret asks women to share 'no sweat' stories on Instagram

The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Business Insider integrates personalized content feed

The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.

By Robert Williams • Feb. 14, 2019

Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend

For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard. 

By Erica Sweeney • Feb. 14, 2019

Helzberg Diamonds debuts in-store AR feature

Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

By Dan O'Shea • Feb. 13, 2019

T-Mobile's Super Bowl push drives surge in app downloads

An offer for free "Taco Tuesdays" at Taco Bell via the wireless carrier's app led to a jump in digital transactions for the Tex-Mex food chain.

By Robert Williams • Feb. 13, 2019

Amazon Lockers to debut at Coachella

The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under nourished, flower-hungry festival goers.

By Daphne Howland • Feb. 13, 2019

Devils Backbone brings beer packaging to life with AR

The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.

By Robert Williams • Feb. 13, 2019

Kroger launches mobile payment platform

Kroger Pay will roll out nationwide this year along with a new debit card under the grocer’s Rewards program.

By Jeff Wells • Feb. 13, 2019

Report: Apple riles media firms with proposed fees on 'Netflix for news'

The iPhone maker plans to keep about 50% of subscription revenue and likely won't share customer data.

By Robert Williams • Feb. 13, 2019

Study: Voice assistant usage to surge 320% to 8B by 2023

Growing demand for multi-platform assistants will negatively affect usage of virtual assistants in standalone apps, Juniper Research said.

By Robert Williams • Feb. 13, 2019

Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook

The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.

By Erica Sweeney • Feb. 13, 2019

Why is Pizza Hut testing delivery with Grubhub?

The surprising move marks the first partnership between a major pizza brand and a third-party delivery service, and it's unclear how it will benefit the chain — especially since it's shaved down delivery times.

By Julie Littman • Feb. 13, 2019