MGM Resorts sponsors experience in Sacramento Kings game app

"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.

By Robert Williams • Feb. 8, 2019

'Fortnite' passes $500M in revenue on iOS devices

Along with the millions of dollars from in-app purchases, the game presents unique sponsorship opportunities for brands seeking to reach an audience of mostly young males.

By Robert Williams • Feb. 8, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

YouTube ranked 'most intimate brand' among millennials, report finds

The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.

By Erica Sweeney • Feb. 8, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 8, 2019

Mondelez names Scrum50 as e-commerce agency of record

The packaged goods marketer previously worked with Scrum50 on an Amazon-specific launch for Trident Vibes and seasonal programs for several brands. 

By Erica Sweeney • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

Facebook will soon show users how advertisers target them

Starting Feb. 28, users will be able to see when a marketer shared their information and when the social giant served them an ad.

By Robert Williams • Feb. 7, 2019

Snickers preps #SmoothItOver campaign for after Valentine's Day

Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.

By Robert Williams • Feb. 7, 2019

IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day

Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.

By Robert Williams • Feb. 7, 2019

Dirty Lemon founder talks DTC, cutting digital dollars and taking the retail plunge

After Coca-Cola invested in parent company Iris Nova, the buzzy beverage brand is growing beyond its Instagram roots, readying three new tech-powered stores in 2019 with no digital marketing budget.

By Natalie Black (Koltun) • Feb. 7, 2019

Spotify bets on podcasting's growth with Gimlet, Anchor acquisitions

Founder and CEO Daniel Ek said he believes investing in podcasting will be crucial to building Spotify's user base and engagement.

By Chris Kelly • Feb. 6, 2019

50% of retailers list mobile shopping apps as a top priority

There's major opportunity to improve omnichannel approaches by providing store associates with mobile tech, a Shopgate study found.

By Dan O'Shea • Feb. 6, 2019

How DTC brands see the purpose of stores

For three digitally native brands, the point of stores isn't just sales. Brick-and-mortar locations are also used for consumer education and more.

By Corinne Ruff • Feb. 6, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019

Snap's revenue surges 36% as user base steadies at 186M

Ad impressions increased 179% from a year earlier, but pricing declined 48% as the company shifted to programmatic sales.

By Robert Williams • Feb. 6, 2019

Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign

The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.

By Robert Williams • Feb. 6, 2019

Jeep racks up 106M online views without running Super Bowl ad

The online video helped Fiat Chrysler Automobiles reach a larger audience than the game itself, without shelling out for a pricey in-game ad.

By Erica Sweeney • Feb. 6, 2019

73% of media buyers favor programmatic in-app ads, study finds

A majority of respondents said they saw stronger audience targeting with the in-app ads, while 54% reported more effective customer engagement, PubMatic and Forrester Consulting found.

By Robert Williams • Feb. 6, 2019

Digital restaurant ordering expected to triple by 2020

Restaurant apps or websites lead the trend by processing 70% of orders while the other 30% were completed through third-party apps or other platforms.

By Julie Littman • Feb. 5, 2019

Nike opens pop-up store based on its SNKRS app

Through March, the sportswear brand will make limited-edition shoes available at the temporary Atlanta location.

By Dan O'Shea • Feb. 5, 2019

Toyota drives 1,200 dealer visits with location-based mobile ads

The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.

By Robert Williams • Feb. 5, 2019

Google's Q4 ad revenue rises 20% as its pricing power erodes

The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.

By Robert Williams • Feb. 5, 2019

Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series

"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.

By Erica Sweeney • Feb. 5, 2019