Mobile: Page 144
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Balmain launches new mobile app with AR, VR features
The fashion retailer rolled out a new mobile app with augmented reality, event livestreaming and other content.
By Dan O'Shea • Jan. 22, 2019 -
Facebook tests teen-focused video meme feed
"LOL" displays carousels of video clips that are algorithmically curated based on a user's tastes.
By Robert Williams • Jan. 22, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Oreo snacks on AR with Snapchat lenses, digital stickers
Mobile users can scan Snapcodes on special packaging to unlock cookie-themed content.
By Robert Williams • Jan. 22, 2019 -
Record-setting fines on deck as privacy regulators get more aggressive with Google, Facebook
A fine against Google is the largest imposed under GDPR while the FTC is mulling record-setting penalties for Facebook.
By Erica Sweeney • Jan. 22, 2019 -
Report: Loyalty rewards, coupons bring QSR customers back
As fast food competition intensifies, chains should also leverage their mobile apps to capture repeat diners and boost profits.
By Kristine Sherred • Jan. 22, 2019 -
Study: Kendall Jenner's Proactiv reveal stirs teen buzz
The reality star's "most raw story" about having acne hit home with U.S. teens.
By Robert Williams • Jan. 18, 2019 -
Google buys Fossil's smartwatch intellectual property for $40M
The move appears to give the tech giant more of a hardware play in the smartwatch space.
By Dan O'Shea • Jan. 18, 2019 -
TechCrunch: Lyft wants to bring AR/VR to ride-hailing passengers
Two patent applications detail a "virtual reality transportation experience" that would entertain riders and expedite pickups and drop-offs.
By Robert Williams • Jan. 18, 2019 -
NPR brings 'Wait Wait' comedy quiz show to smart speakers
Fans of "Wait Wait Don't Tell Me" can now play the trivia game through Google Assistant or Amazon Alexa.
By Robert Williams • Jan. 18, 2019 -
Pringles returns to Super Bowl with smart speaker spot, on-demand delivery
Fans from the final two teams' cities will be able to tweet for a chance to win a free "Flavor Stack" delivery via the platform Fooji.
By Robert Williams • Jan. 18, 2019 -
Burger King customers can trade McDonald's MacCoins for Big King XL sandwich
In another attempt at "flame-grilling the competition," Burger King plays into the confusion that its rival's 2018 MacCoin campaign caused consumers.
By Erica Sweeney • Jan. 18, 2019 -
McCafé at Home, TGI Fridays offer radically different solutions to New Year's resolutions
One brand promotes a positive, more relaxing way to achieve goals rather than ditching them, while another says "TGIF*IT."
By Erica Sweeney • Jan. 18, 2019 -
Sprint, TD Ameritrade beef up mobile services with Apple Business Chat
As people grow more comfortable messaging businesses, brands are placing greater emphasis on chat tools for on-the-go customers.
By Robert Williams • Jan. 17, 2019 -
Pandora pairs with SoundHound on voice-powered assistant
A hands-free digital assistant may give Pandora an edge as it faces greater competition from Spotify and Apple Music.
By Robert Williams • Jan. 17, 2019 -
SeatGeek teams with Cargo on in-car ticket sales
On-the-go passengers can search for live entertainment as they explore a new city or during their regular commute.
By Robert Williams • Jan. 17, 2019 -
Acura takes Facebook Instant Games for a spin
"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.
By Robert Williams • Jan. 17, 2019 -
Marriott streamlines loyalty programs after data breach
The consolidated program and global media campaign follows a major cyberattack that led to more than 380 million customer records being stolen.
By Erica Sweeney • Jan. 17, 2019 -
Only 14% of consumers influenced by in-store VR/AI tech
A study by Oracle NetSuite uncovered a disconnect between retail technology and shopper needs.
By Dan O'Shea • Jan. 16, 2019 -
Niantic secures $245M in funding while some AR peers struggle
The creator of "Pokemon Go" and an upcoming Harry Potter mobile game is receiving Series C financing from backers like IVP and Samsung Ventures.
By Peter Adams • Jan. 16, 2019 -
Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019 -
Freddie Mercury singalong hits Amazon Alexa for biopic release
U.S. users can say "Alexa, play Ay-Oh Live" to recreate the experience of echoing Mercury in concert.
By Robert Williams • Jan. 16, 2019 -
App Annie: WhatsApp overtakes Facebook as social giant's top app
While WhatsApp climbed ahead due to high usage in emerging markets, it was absent from the top 10 list for the U.S.
By Robert Williams • Jan. 16, 2019 -
Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
By Natalie Black (Koltun) , Robert Williams • Jan. 16, 2019 -
Stories accounted for 1 in 3 sponsored Instagram posts last year, analysis finds
Influencer marketing grew 39% on the platform despite mounting scrutiny, and was bolstered by women, millennials and micro-influencers.
By Peter Adams • Jan. 15, 2019 -
Digital personal shopping assistant VERA debuts at NRF's Big Show
Piktorlabs has launched shopping assistant technology which can be used in-store or through e-commerce sites and mobile apps.
By Dan O'Shea • Jan. 15, 2019
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