Mobile: Page 145
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Tencent readies voice assistant for WeChat
The company also wants to boost the monetization of advertising on its Mini Programs platform.
By Robert Williams • Jan. 15, 2019 -
Study: Social video ads are key as mobile dominates millennial, Gen Z viewing
More than half of younger generations who enjoy social video ads have purchased something right after watching them, Wibbitz found.
By Robert Williams • Jan. 15, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019 -
Subway expands mobile marketing abroad after 10x ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
By Robert Williams • Jan. 15, 2019 -
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
By Erica Sweeney • Jan. 15, 2019 -
Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019 -
AT&T and T-Mobile promise to stop sharing mobile location data
The companies will cut off access to the information by March, giving them time to adjust for services like emergency roadside assistance.
By Robert Williams • Jan. 14, 2019 -
Audi sponsors Alexa briefing from The New York Times
Plus, the newspaper added five Alexa skills including a daily briefing and quiz for on-the-go listeners.
By Robert Williams • Jan. 14, 2019 -
Meta Co. still in AR headset business, despite shaky industry
The company's public statement around its open operations follows a bumpy year for developers of AR technology.
By Robert Williams • Jan. 14, 2019 -
CBS Sports plans 30 hours of livestreamed content for Super Bowl week
Daily shows, on-site reports, pregame coverage and post-game analysis highlight how TV networks are investing more in digital to reach fans on their preferred platforms.
By Erica Sweeney • Jan. 14, 2019 -
Opinion
What wasn't at CES matters most
Across the 2.7 million square feet of exhibit space, mobile technologies absent from this year's show were far more noteworthy than those present, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • Jan. 14, 2019 -
Amazon launches ad-supported streaming site IMDb Freedive
The move comes as Amazon pushes deeper into advertising and as the streaming video market grows increasingly crowded.
By Robert Williams • Jan. 14, 2019 -
How Avocados from Mexico reaches 'Nuevas Latinas' with bilingual optimization
An interactive digital ad strategy was designed to let bilingual consumers engage with the content in the language of their choosing.
By Dianna Christe • Jan. 14, 2019 -
DoorDash hits the airwaves with first national ad campaign
Through March 31, DoorDash ads will air on TV, digital and social channels featuring prominent partners like Wendy's, Chipotle and The Cheesecake Factory.
By Kristine Sherred • Jan. 14, 2019 -
Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.
By Robert Williams • Jan. 11, 2019 -
Wayfair, StubHub team with United Airlines for frequent-flyer app relaunch
The revamped loyalty app comes just days after United announced voice-enabled check-in features on Google Assistant.
By Robert Williams • Jan. 11, 2019 -
Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019 -
American Eagle tries on interactive fitting rooms at flagship stores
With the digital screens, associates can more efficiently assist customers for a streamlined in-store experience.
By Robert Williams • Jan. 11, 2019 -
Ulta blends with Perfect for in-store beauty try-ons
The tech, which debuted this week at CES, lets shoppers experiment with products and assists stylists in making more effective sales demonstrations.
By Robert Williams • Jan. 11, 2019 -
Thai Phi Le/Marketing Dive
McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports
The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions.
By Erica Sweeney • Jan. 11, 2019 -
Deep Dive
5 trends that will define retail marketing in 2019
From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers.
By Cara Salpini • Jan. 10, 2019 -
Commuter commerce represents $230B opportunity
About 73% of commuters surveyed by Digital Drive and PYMNTS.com said they already connect to the internet while driving.
By Dan O'Shea • Jan. 10, 2019 -
Study: Smart speaker ownership surges 36% to 53M US adults
About 21% of people ages 18 and older said they own a smart speaker.
By Robert Williams • Jan. 10, 2019 -
Twitter will focus NBA livestreams on individual, fan-selected player
Fans can use the social platform to vote on which player will be featured with the league's "iso-cam."
By Robert Williams • Jan. 10, 2019 -
Google Assistant debuts flight check-in, hotel booking features at CES
United is the first airline to offer voice-enabled check-in on domestic flights.
By Robert Williams • Jan. 10, 2019
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