Mobile: Page 145
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T-Mobile teams with Taco Bell, Lyft for freebies via mobile app
An expanded T-Mobile Tuesdays promotion serves up free tacos and free rides from the participating companies.
By Robert Williams • Feb. 5, 2019 -
Warby Parker eyes mobile AR with virtual try-on tool
The iOS app marks a return to AR tech for the DTC retailer, which previously removed a similar try-on tool from its website because of technical challenges.
By Robert Williams • Feb. 5, 2019 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Bacardi employees cozy up to 'shaken and stirred' generation during #BacktotheBar event
Now in its second year, the annual event will showcase drink trends like "Instagrammable handcrafted cocktails" at local bars in 130 cities worldwide.
By Erica Sweeney • Feb. 5, 2019 -
Deep Dive
Risk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments this year, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Feb. 4, 2019 -
Sony teams with TikTok on 'Escape Room' influencer campaign
At an event in Madrid, creators were challenged to record their experiences of solving puzzles that unlocked rooms like those shown in the movie.
By Robert Williams • Feb. 4, 2019 -
Sugarfina bakes brand into 'Cooking Craze' mobile game
The first 1,000 players to complete all 40 levels of the game will win a real-life candy bento box through Feb. 18.
By Robert Williams • Feb. 4, 2019 -
Hulu taps viral Instagram egg for mental health PSA after Super Bowl
Nonprofit Mental Health America and the @world_record_egg account partnered on the ad that aired on Hulu after the big game.
By Erica Sweeney • Feb. 4, 2019 -
Energizer readies 26 smartphone models for Mobile World Congress
Designed by Avenir Telecom, the offerings include a foldable smartphone, one equipped with a large battery and others with pop-up selfie cameras.
By Robert Williams • Feb. 4, 2019 -
Report: Spotify in talks to buy Gimlet Media podcast network
Marking a bigger entry into the growing podcasting market, the deal would be Spotify's first acquisition of a content company.
By Robert Williams • Feb. 4, 2019 -
Nike, Intersport team up for podcast series targeting aspiring runners
Featuring ultra-marathon runner Coach Lee, the series was inspired by research showing fitness enthusiasts opt for "in-ear coaching" over music during workouts.
By Erica Sweeney • Feb. 4, 2019 -
Lancôme partners with Alibaba on AR game
The French beauty company released an augmented reality app in celebration of the Chinese New Year.
By Dan O'Shea • Feb. 1, 2019 -
Amazon's ad sales jump to $3.4B in Q4 2018
The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.
By Robert Williams • Feb. 1, 2019 -
Apple restores internal apps of Facebook and Google amid privacy flap
The suspensions didn't affect any apps that consumers downloaded, but are part of the tech giant's push to show how it's working to protect user privacy.
By Robert Williams • Feb. 1, 2019 -
Offers, promotions on social media don't influence millennials, study says
Just 22% of millennials said special deals on platforms like Instagram and Facebook compel them to visit a brand's website.
By Robert Williams • Feb. 1, 2019 -
Shackleton Whisky uncaps Shazam-powered AR expedition
App users can immerse themselves into explorer Sir Ernest Shackleton's 1907 Antarctic journey and learn about the spirit's production process.
By Robert Williams • Feb. 1, 2019 -
Opinion
What's your social marketing game plan for the Super Bowl?
While Super Bowl TV commercials might make headlines, some brands are opting for lower-cost social content to tap into the second-screening trend, writes Grabyo's Mike Kelley.
By Mike Kelley • Feb. 1, 2019 -
BJ's partners with DoorDash for 'Super Sick Monday'
The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.
By Erica Sweeney • Feb. 1, 2019 -
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019 -
Samsung rolls out first 1TB memory chip for smartphones
A phone with that much memory may become more of a necessity as wireless carriers roll out next-generation 5G technology.
By Robert Williams • Jan. 31, 2019 -
IDC: Smartphone shipments dip 4.1% in 2018 for 'worst year ever'
Total shipments fell for the fifth straight quarter as China's smartphone market slumped.
By Robert Williams • Jan. 31, 2019 -
Cars.com readies 'war room' to drive social media conversations during Super Bowl
The company will post clever responses and real-time creative whenever a TV commercial during the big game features a vehicle.
By Robert Williams • Jan. 31, 2019 -
Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth
Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.
By Robert Williams • Jan. 31, 2019 -
Report: Reddit launches cost-per-click ads to attract new advertisers
Wayfair and Hired have already purchased CPC ads on Reddit in an effort to shift spend away from Google and Facebook.
By Erica Sweeney • Jan. 31, 2019 -
Domino's doles out loyalty points for all pizza — including competitors' — with help of AI
The brand is deploying a proprietary scanning technology on its mobile app ahead of one of the busiest pizza sales days of the year.
By Peter Adams • Jan. 30, 2019 -
Apple's Q1 beats lowered estimate as iPhone sales drop 15%
In other news, the company is rushing to fix a widely reported on bug in its FaceTime video-chat service that lets people eavesdrop on each other.
By Robert Williams • Jan. 30, 2019
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