In-app native ads led app installs during holidays, study says

Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.

By Robert Williams • March 28, 2019

DoorDash's new program supports immigrant-founded restaurants

The "Kitchens Without Borders" campaign spotlights owners' stories and offers credit to fund a free delivery promotion, among other marketing opportunities.

By Alicia Kelso • March 28, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

EMarketer: Reddit's ad revenue to jump 55% in 2019

The site's ad business is projected to reach $119 million this year and to more than double by 2021.

By Erica Sweeney • March 28, 2019

52% of advertisers combine buying for digital video and linear TV, study finds

By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats.

By Erica Sweeney • March 28, 2019

Square brings in-seat food ordering to Washington Nationals fans

Game attendees can request and pay for snacks from their phone and skip the line to pick up their items from a nearby concession stand.

By Robert Williams • March 28, 2019

Chiquita unpeels AR Snapcodes for World Banana Day

Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.

By Robert Williams • March 28, 2019

Alfa Romeo campaign merges gaming and Beethoven

Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy."

By Erica Sweeney • March 28, 2019

OkCupid badges help 'Game of Thrones' fans find a date

Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.

By Robert Williams • March 28, 2019

NBA lets Magic Leap users watch live AR basketball

The app shows games, team information and player statistics on several computer-generated displays.

By Robert Williams • March 27, 2019

Aveeno gives away face masks as Cargo rides into new markets

Riders can access complimentary skincare masks as Cargo and Uber expand into Boston, Miami and Washington, D.C.

By Robert Williams • March 27, 2019

Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads

Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.

By Robert Williams • March 27, 2019

Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson

The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.

By Erica Sweeney • March 27, 2019

EMarketer: Snapchat's ad business will climb 24% this year

Sales are set to grow through 2021 even as the app's U.S. daily user base dips to 77.5 million this year.

By Robert Williams • March 27, 2019

CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds

Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers.

By Erica Sweeney • March 27, 2019

Spotify acquires storytelling-focused Parcast studio as podcast ambitions expand

The news closely follows the platform's $337 million dual purchase of the network Gimlet Media and production shop Anchor.

By Peter Adams • March 26, 2019

Apple unveils mostly ad-free content services for entertainment, gaming

The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches.

By Robert Williams • March 26, 2019

Online ad spend will grow more quickly than expected in 2019, Zenith says

Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.

By Erica Sweeney • March 26, 2019

NFL, Verizon pen 2-year deal to bring 5G into stadiums

The organizations will develop in-stadium mobile features for sports fans who attend live games.

By Robert Williams • March 26, 2019

7-Eleven, BodyArmor team up on AR loyalty push for March Madness

In partnership with the Coke-backed sports drink, the chain's rewards app lets basketball fans play a shootout mini-game in exchange for redeemable points.

By Robert Williams • March 26, 2019

Microsoft, PlayStation boost results with Stories ads on Google AMP

A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.

By Robert Williams • March 26, 2019

Retail apps: how to calculate ROI

Retailers should consider hard-to-measure indicators like user experience when assessing the value of building an app, writes Unbound Commerce's Wilson Kerr.

By Wilson Kerr • March 26, 2019

Domino's adds in-car ordering to its tech lineup

The national pizza chain's latest innovation builds on its litany of ordering options, giving it a leg up on competitors that have been playing catch-up.

By Julie Littman • March 25, 2019

Nilla Wafers bakes 32-point ad recall jump into social video campaign

Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.

By Robert Williams • March 25, 2019

IOS 12 engagement levels for notifications remain stable despite new controls, study says

Thirty percent of media app users showed no change in notification engagement rates after updating to iOS 12.

By Robert Williams • March 25, 2019

Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens

Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.

By Robert Williams • March 25, 2019