Claritas buys Barometric to beef up mobile ad tracking

The move aims to help marketers track campaigns more precisely across mobile apps, desktop and in-store settings.

By Robert Williams • Nov. 29, 2018

Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram

High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.

By Chris Kelly • Nov. 29, 2018

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Costa Coffee travel mug doubles as contactless payment method

Reusable "Clever Cups" include a chip by Barclaycard that customers can tap to make in-store payments.

By Robert Williams • Nov. 29, 2018

Unilever's Lynx spins Snapchat ad views into charitable donations

The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.

By Robert Williams • Nov. 29, 2018

Gap's Hill City brand connects social and programmatic ads via offline data

The label is an early adopter of Amobee's expanded partnership with Oracle Data Cloud that uses offline purchase data to boost media planning across social and programmatic.

By Erica Sweeney • Nov. 29, 2018

Burger King treats pet parents to flame-grilled dog bone in DoorDash partnership

The "Dogpper" treat aims to appeal to burger fans and boost delivery.

By Robert Williams • Nov. 29, 2018

Disney partners with Google for cross-channel video advertising strategy

The entertainment brand ended its relationship with Comcast's FreeWheel and will use Google Ad Manager as its core ad tech platform to serve ads across the web, mobile apps and connected TV.

By Erica Sweeney • Nov. 28, 2018

Amazon supports Giving Tuesday with Alexa-powered product donations

The campaign is the first time users can donate an item to charity using the voice assistant.

By Robert Williams • Nov. 28, 2018

Under Armour laces up influencer-hosted IGTV series

"UA Icon Creator Collabs" combines sneakerhead culture with the art world in long-form videos.

By Robert Williams • Nov. 28, 2018

Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says

Marketers invested more heavily in shopping-friendly mobile ad units for the holiday weekend, driving rates down for cost-per-click and up for conversions.

By Robert Williams • Nov. 28, 2018

Abuelo's CMO dishes on social influencers and scooping up the growing Gen Z market

The Tex-Mex chain's Renae Scott discusses influencer marketing's challenges and opportunities and what success looks like, in an interview with Mobile Marketer.

By Jacqueline Renfrow • Nov. 28, 2018

Comic Dive: Delay, Deny, Deflect — So What?

Despite bombshell reports and seemingly endless controversies, marketers have yet to pull their ad dollars from Facebook.

By John Hazard and Lisa Burdige • Nov. 28, 2018

Asos' in-app Fit Assistant helps shoppers find the perfect size

New customers who answer questions about their height, weight and fit preference can use the mobile tool to get a more accurate size for items in the online store.

By Robert Williams • Nov. 28, 2018

MLB names MGM first official gaming partner as sports-gambling space heats up

MGM sportsbooks will leverage the league's statistics feed and have exclusive access to enhanced stats as part of the multiyear deal.

By Erica Sweeney • Nov. 28, 2018

Study: 93% of influencer campaigns use Instagram

Instagram Stories' presence in influencer campaigns grew 60% last quarter.

By Robert Williams • Nov. 27, 2018

Retailer DXL sees 6.5% engagement boost with AI-powered branded content

Arkadium's new InHabit tool reads articles and automatically inserts a relevant interactive editorial unit, helping DXL generate a 6% click-through rate.

By Erica Sweeney • Nov. 27, 2018

Top shopping app downloads jumped 16% on Black Friday

Walmart, Amazon, Best Buy and Target saw increased app installs over last year's holiday weekend, Sensor Tower found.

By Robert Williams • Nov. 27, 2018

Nike tugs on heartstrings with 'My Crazy Dream' IGTV series

Videos that inspire viewers could spur positive brand associations and resonate better on the Instagram platform than overt product ads.

By Natalie Black (Koltun) , Robert Williams • Nov. 27, 2018

Sony swings into mobile web AR with 'Spider-Verse' experience

Smartphone users can enter Spider-Man's world without having to download an app.

By Robert Williams • Nov. 27, 2018

Hardee's wants Tinder users to swipe right for chicken tender deal

As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.

By Erica Sweeney • Nov. 27, 2018

CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive

The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd. 

By Erica Sweeney • Nov. 27, 2018

YouTube readies 'ad pods' to show 2 commercials in a row

Google created the format after research found that fewer ad interruptions correlated with higher engagement and less content abandonment.

By Robert Williams • Nov. 26, 2018

Venmo loses millions from payments fraud

A jump in fraudulent payments led the digital money-transfer provider to halt some services to prevent suspicious activity.

By Robert Williams • Nov. 26, 2018

7-Eleven cashes in on Alipay, WeChat Pay at Canadian stores

The Chinese payment services are now available at 35 locations in Vancouver and Toronto before a planned expansion.

By Robert Williams • Nov. 26, 2018

The winners and losers of Black Friday 2018

Some retailers delighted their customers with promotions and free shipping while others crashed and burned. 

By Kaarin Moore • Nov. 26, 2018