Shopify adds Venmo to checkout payment options

The e-commerce company is embracing the mobile payment platform as it looks to reach young, mobile shoppers.

By Dan O'Shea • Oct. 26, 2018

What Gen Z wants for Christmas

It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social.

By Cara Salpini • Oct. 26, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Alphabet's Q3 revenue growth disappoints amid swelling competition

Google's 21% revenue growth in the quarter marks a slowdown from the 24% gain it saw a year earlier.

By Robert Williams • Oct. 26, 2018

Snap's Q3 revenue grows 43% despite losing 2M users

While marketers are spending more on Snapchat, a second straight quarter of user losses is worrisome.

By Robert Williams • Oct. 26, 2018

Chipotle's 'For Real' campaign focused on ingredients provides 'noticeable' sales bump

Digital sales jumped nearly 50% in Q3 following a $135 million investment in things like mobile and online ordering and the launch of the marketing push. 

By Kristine Sherred • Oct. 26, 2018

Sony unveils Google-powered 'Ghostbusters World' AR game for Halloween

The immersive ghost-hunting game relies on Google Maps for information about the player's real surroundings.

By Robert Williams • Oct. 26, 2018

Consumers believe brands intentionally place ads next to unsafe content, study says

When ads appear next to negative content, consumers are 2.8 times less likely to associate with that brand.

By Erica Sweeney • Oct. 26, 2018

DTC beauty brand Madison Reed brings AR try-ons to hair coloring

Users can view a split screen slider to compare their current hair color and a new, virtual shade on mobile devices or desktop.

By Robert Williams • Oct. 26, 2018

Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • Oct. 26, 2018

Snap nabs Amazon's head of global ad sales

Jeremi Gorman joins the company as chief business officer while former Huffington Post CEO Jared Grusd becomes chief strategy officer.

By Robert Williams • Oct. 25, 2018

Great Clips teams with Twitch superstar on app sweepstakes

Fans can download the salon chain's app for a chance to meet a famous "Fortnite" streamer with nearly 12 million followers on Amazon's platform.

By Robert Williams • Oct. 25, 2018

AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate

The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas.

By Erica Sweeney • Oct. 25, 2018

Honda links with SoundHound to develop AI-powered voice assistant

The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.  

By Erica Sweeney • Oct. 25, 2018

McDonald's mobile app download rate doubled in Q3

The chain's app has been downloaded 60 million times while Burger King's recently launched app saw 2 million in its first few weeks.

By Robert Williams • Oct. 25, 2018

Facebook seeks to entice Gen Z with music-sharing in Stories, profiles

The social media platform is also reportedly working on a video music feature to take on TikTok's popular Musical.ly app.

By Robert Williams • Oct. 25, 2018

YouTube TV debuts AR ads during World Series broadcast

The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience. 

By Erica Sweeney • Oct. 25, 2018

Apple's Cook pushes for US privacy law, with GDPR model in mind

As scrutiny around handling of user data grows, a more comprehensive, countrywide law would potentially give Apple an edge over competitors.

By Peter Adams • Oct. 24, 2018

BuzzFeed: Android ad fraud scheme steals millions from advertisers

A sophisticated plot tracked users of certain apps, mimicked their behavior and generated fake traffic to fool Google's ad network into showing ads to bots instead of real people.

By Robert Williams • Oct. 24, 2018

SoundCloud brings music sharing to Instagram Stories

By integrating its music library into the image-messaging platform, SoundCloud could boost its reach and encourage app downloads.

By Robert Williams • Oct. 24, 2018

San Francisco gets its first Amazon Go store

The e-commerce giant has been quickly papering targeted metro areas with its cashierless convenience store, focusing on small footprints and meal offerings.

By Dan O'Shea • Oct. 24, 2018

HSBC branch wait times improve with Samsung smartwatch pilot

Employees at HSBC's flagship Manhattan brand received Samsung Gear S3 smartwatches to study how mobile technology can improve operations and customer experiences.

By Robert Williams • Oct. 24, 2018

Facebook revamps Messenger app with focus on simplicity

The redesign is the latest acknowledgement that the platform had become bloated with features to monetize the app instead of sticking to the basics.

By Robert Williams • Oct. 24, 2018

Analyst: Apple's search ad business may jump 4x to $2 billion by 2020

Offering more ad inventory and expanding into China are two ways Apple could increase its search ad revenue. 

By Robert Williams • Oct. 23, 2018

Voice commerce surges with smart speaker ownership

About one-third of people who have a voice-powered device used it to make a purchase in the past week, a Visa and Pymnts.com study found.

By Robert Williams • Oct. 23, 2018

Turner's Adult Swim debuts trippy VR ad for 'Dream Corp LLC'

Multicolored shapes morph around viewers as they explore the 360-degree video with a web browser, smartphone or VR headset.

By Robert Williams • Oct. 23, 2018