JetBlue's fresh route takes off with New York AR experience

The "OntARio to NYC" app brought a virtual slice of the Big Apple to Southern California with a three-day event and prizes.

By Robert Williams • Oct. 23, 2018

Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says

Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences.

By Erica Sweeney • Oct. 23, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Comic Dive: Portalgeist

As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy?

By John Hazard and Lisa Burdige • Oct. 23, 2018

P&G reports strong sales growth, despite cutting marketing spend by 6%

One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs.

By Erica Sweeney • Oct. 22, 2018

Chipotle promises year of free 'booritos' in Instagram costume contest

Fans can vote for the "Boorito Champion" through the chain's Instagram Story on Nov. 1.

By Robert Williams • Oct. 22, 2018

Google adds reviews to Maps app, putting pressure on restaurants

The search engine surpassed other review sites when mobile overtook desktop in searches last year.

By Alicia Kelso • Oct. 22, 2018

Sony deals blockchain trading cards to boost 'Goosebumps 2'

The movie studio partnered with Greenfence to create authentic crypto collectibles for the Halloween film.

By Robert Williams • Oct. 22, 2018

Foot Locker transforms Nike sneaker drop into AR treasure hunt

Fans who unlocked geotargeted clues around Los Angeles won early access to the LeBron 16 King "Court Purple" shoes.

By Robert Williams • Oct. 22, 2018

How to create memorable experiential campaigns during the holidays

Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends.

By Shane Schick • Oct. 22, 2018

Reese's, K9 Advantix top YouTube's 6-second ad leaderboard

Most of the spots were created specifically for the short format, while the 2017 list was comprised of longer ads shortened into "bumper ads."

By Robert Williams • Oct. 22, 2018

Why it's no longer 'Facebook or nothing' for holiday mobile ads

As mobile shopping grows, savvy marketers can't simply stick with what worked last year if they want to connect with smartphone users during the crucial holiday season.

By Kayla Matthews and Chantal Tode • Oct. 22, 2018

Ford taps Bryan Cranston for new campaign betting on brand loyalists

The work is the automaker's first with Wieden​+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app. 

By Erica Sweeney • Oct. 21, 2018

AmEx, PayPal deepen ties with cross-platform features

Cardholders can pay with rewards points, PayPal or Venmo from the AmEx app and add their card data directly to a mobile wallet.

By Dan O'Shea • Oct. 19, 2018

Study: 52% of Gen Z males prefer nontraditional sports

The cohort reports being frustrated that traditional sports are overloaded with marketing messages.

By Erica Sweeney • Oct. 19, 2018

EMarketer: Mobile ad spend set to trump all traditional media by 2020

Ad dollars will follow audiences that are abandoning cable TV in favor of mobile streaming alternatives.

By Robert Williams • Oct. 19, 2018

Subway drafts NBA players for trivia challenge on Instagram

Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.

By Robert Williams • Oct. 19, 2018

Adidas drops new shoe in Instagram Stories music video

The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.

By Robert Williams • Oct. 19, 2018

Lufthansa's AI-powered ad campaign personalizes travel experiences

Created with IBM Watson, the ad answers general airline questions and provides travel content for 15 European destinations.

By Erica Sweeney • Oct. 19, 2018

Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'

Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.

By Robert Williams • Oct. 19, 2018

Sprint sells off mobile ad arm to InMobi

The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.

By Robert Williams • Oct. 18, 2018

Denny's taps CRM platform Punchh to boost customer engagement

Data from the chain's tablets, POS and online ordering systems will be integrated with the cloud-based tool to boost loyalty and support personalized relationships with diners.

By Alicia Kelso • Oct. 18, 2018

Jimmy John's to test mobile, tap-and-go payments

The sandwich chain is piloting technology that will integrate its POS system with online transactions to offer quick in-store service and delivery. 

By Kristine Sherred • Oct. 18, 2018

Facebook takes aim at clickbait, exaggerated and 'spammy' ads

Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.

By Erica Sweeney • Oct. 18, 2018

Google-supported AdLingo puts chatbots inside interactive display ads

Car dealership Allstar Kia and live auction site Tophatter are among the first companies to test the new conversational ad format.

By Robert Williams • Oct. 18, 2018

MTV's 'The Real World' gets second life on Facebook Watch

The reboot is Facebook's latest move to build out its video streaming service with original programming.

By Robert Williams • Oct. 18, 2018