Mobile: Page 170
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Study: Millennial men face pressure to 'be it all' as gender roles shift
Competing definitions of manhood create emotional tensions that brands should consider to connect with the tech-savvy group.
By Robert Williams • Sept. 6, 2018 -
Twix debuts split-screen Instagram Story as part of left/right campaign
The Mars candy brand urges viewers to watch the video and select a side.
By Robert Williams • Sept. 6, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
EMarketer: Grocery app usage to jump 50% this year
Grocery is one of the fastest growing categories of apps, with as many as 30 million adults forecast to order food through one by 2022.
By Jessica Dumont • Sept. 6, 2018 -
Banana Republic hosts Bumble event during NY Fashion Week
The partnership shows how a retailer can blend elements of social media and experiential marketing to reach a key audience group.
By Robert Williams • Sept. 6, 2018 -
Study: Amazon, Ikea splurged on early back-to-school ads
Overall, retailers' ad spend in July — when early back-to-school efforts kick off — dropped 6%, even as Amazon and Ikea spent 65% more on TV.
By Erica Sweeney • Sept. 6, 2018 -
Gap leveraged social listening to craft its positivity-focused fall campaign theme
The retailer worked with up-and-coming artist Kyle on "All Good," which has lyrics derived from real motivational tweets.
By Erica Sweeney • Sept. 6, 2018 -
Excedrin tackles 'adulting,' other headache-inducing moments with special-edition pain relievers
For the effort, the brand teamed with "Queer Eye" stars Antoni Porowski and Tan France to share their experiences, including through Instagram.
By Erica Sweeney • Sept. 6, 2018 -
Amazon adds a third Amazon Go store in Seattle
The e-tailer quickly opened a third location of its cashierless convenience store in Seattle just days after opening its second location.
By Dan O'Shea • Sept. 5, 2018 -
Study: YouTube, Netflix videos slowed by wireless carriers
Verizon and AT&T throttled mobile data speeds most frequently, according to research from Northeastern University and the University of Massachusetts, Amherst.
By Robert Williams • Sept. 5, 2018 -
Samsung flaunts smart home appliances with 'Family Guy' AR exhibit
The "Doorways" interactive platform immerses visitors in a Samsung Intelligent Home in the theme of the TV show.
By Robert Williams • Sept. 5, 2018 -
Nike sees 1,400% surge in social buzz after Kaepernick ad
Social mentions jumped to 2.7 million on Tuesday after the former San Francisco 49er tweeted an image with the hashtag #JustDoIt, Talkwalker found.
By Robert Williams • Sept. 5, 2018 -
The Verge: Instagram is creating a standalone shopping app
The app, reportedly named "IG Shopping," signals a major expansion into the social media company's focus on mobile commerce.
By Robert Williams • Sept. 5, 2018 -
Pizza Hut kicks off first national campaign as NFL sponsor
A new digital rewards program, local activations and an AR game are a few of the ways the chain will reach out to fans now that it has replaced Papa John's.
By Erica Sweeney • Sept. 5, 2018 -
Cara Salpini/Marketing Dive
Nike taps Kaepernick for latest 'Just Do It' campaign, setting social media ablaze
The news ignited an uproar online, even though Nike itself has yet to announce the partnership.
By Daphne Howland • Sept. 4, 2018 -
Mobile marketers bump up holiday campaign preparation, study says
Thirty percent of mobile marketers began preparing this year's holiday campaigns in August, up from 21% this time last year.
By Robert Williams • Sept. 4, 2018 -
Hispanic consumers over-index on cause-related purchases, Nielsen finds
The demo also spends more time on social media and is more likely to search for products online and use online reviews compared to non-Hispanic whites.
By Erica Sweeney • Sept. 4, 2018 -
Guess launches #InMyDenim viral campaign on TikTok
The fashion brand is behind the first promoted hashtag challenge in the U.S. on the short-form video app.
By Robert Williams • Sept. 4, 2018 -
Netflix joins dozens of brands in testing WhatsApp's business messaging tool
Companies can respond to users' messages for free within 24 hours before being charged.
By Robert Williams • Sept. 4, 2018 -
GE Appliances brings Google Assistant to smart kitchens
People can control their devices without the need to say an additional GE-specific command.
By Robert Williams • Sept. 4, 2018 -
Deep Dive
How Nike and REI made experiential retail a strategy
The two retailers have drastically different approaches to experiences, but both prompt the industry to invest in loyal customers and push boundaries in stores.
By Cara Salpini • Sept. 4, 2018 -
Amazon unveils attribution tool while Kellogg's tests new video ad placement
With the crucial holiday season approaching, Amazon is expanding its ad inventory and adding a tool that competes with what Google already offers.
By Erica Sweeney • Sept. 4, 2018 -
Pernod Ricard ups Amazon ad spend in UK as platform delivers results
The marketer said sales on Amazon grew more than 100% over the past year and that it now grabs a 10% market share for spirits makers on the site.
By Erica Sweeney • Sept. 4, 2018 -
Diesel's new smartwatch showcases mobile payment, Google Assistant and Steve Aoki
While smartwatch adoption hasn't been off the charts, the devices have enduring appeal for fashion brands.
By Robert Williams • Aug. 31, 2018 -
Burger King partners with DoorDash for free Labor Day weekend delivery
Much has changed since the last time the chain offered delivery a decade ago, including enhanced technology and greater customer demand.
By Robert Williams • Aug. 31, 2018 -
Google Assistant now has bilingual speaking features
The language capabilities are part of a push to integrate the search giant's voice-activated digital assistant with more European devices.
By Robert Williams • Aug. 31, 2018
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