Mobile: Page 171
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Apple buys AR lens startup Akonia Holographics
The deal is another sign that the tech giant is interested in developing a wearable device that superimposes digital images on the real world.
By Robert Williams • Aug. 31, 2018 -
Facebook compares video consumption habits across its services to help advertisers
In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits.
By Erica Sweeney • Aug. 31, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Column
Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!'
The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.
By Peter Adams , Chantal Tode , Chris Kelly • Aug. 31, 2018 -
Just 20% of travel planning searches happen exclusively on mobile, survey finds
Around half of respondents used desktops, while 26% used mobile and desktop equally, with paid search campaigns being particularly effective.
By Erica Sweeney • Aug. 31, 2018 -
AccuWeather partners with Foursquare for location-based audience segments
The partnership marks the first time that Foursquare is offering its Pilgrim technology to create audience segments for another platform's user base.
By Robert Williams • Aug. 30, 2018 -
Dunkin' Donuts adds voice-enabled orders with Alexa skill
Members of the marketer's DD Perks Rewards program can ask for drinks and food, including from their saved "favorites" on the Dunkin' Mobile App.
By Robert Williams • Aug. 30, 2018 -
Opinion
How marketers can drive mobile user acquisition through diversification
Facebook and Google should be part of any marketing strategy, but looking to other channels for scale and deeper insights is an increasingly necessary move, writes Fluent's George Eames.
By George Eames • Aug. 30, 2018 -
Buffalo Wild Wings teams with DraftKings for exclusive mobile app game
Contestants have a chance to win prizes such as gift cards, Blazin' Reward Points and free wings for a year.
By Robert Williams • Aug. 30, 2018 -
Classic TV shows get vertical treatment on streaming service Dreams
The mobile streaming startup added "X-Files," "Batman" and "NYPD Blue" to its catalog of vertical videos.
By Robert Williams • Aug. 30, 2018 -
Reports: Amazon plots new ad-supported video service, as Facebook expands Watch globally
The new offering, which may be called Free Dive, will be separate from Amazon Prime and reportedly appears similar to the Roku Channel.
By Erica Sweeney • Aug. 30, 2018 -
Busch rides return of a fall favorite with its own latte-themed campaign
Billboards and a line of themed #BuschLatte merchandise play off of Starbucks' early release of the Pumpkin Spice Latte.
By Erica Sweeney • Aug. 30, 2018 -
Ariana Grande sweetens album release with mixed-reality experience
The U.K. promotion for the pop star's new record lets fans win prizes like concert tickets and combines virtual and real-world billboards.
By Erica Sweeney • Aug. 30, 2018 -
Instagram steps up authentication for users with large audiences
Several new measures are an important step in trying to make the platform safer for brands and users that want transparency.
By Robert Williams • Aug. 29, 2018 -
McDonald's sees daily app usage jump 20%-40%
The gains follow comments made just a few months ago by CEO Steve Easterbrook indicating customer adoption of the app was "pretty low."
By Robert Williams • Aug. 29, 2018 -
TGI Fridays UK boosts loyalty visits, revenue with revamped app
The casual dining chain saw a 61% gain in loyalty visits during the first month of offering rewards.
By Robert Williams • Aug. 29, 2018 -
Adidas sells out of prereleased sneaker on Snapchat
The athletic brand's sneaker drop follows a similarly successful promotion by Nike.
By Robert Williams • Aug. 29, 2018 -
WSJ: Yahoo sticks with scanning email to help target ads
The practice has been deemed off-limits by many in the U.S. tech industry.
By Erica Sweeney • Aug. 29, 2018 -
Amazon links AWS tools to social listening
Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.
By Peter Adams • Aug. 29, 2018 -
Gen Zers drop destination retail, auto brands from the conversation, study finds
Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability.
By Erica Sweeney • Aug. 29, 2018 -
EMarketer: Facebook tops social media usage for all age groups — except teens
Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.
By Erica Sweeney • Aug. 29, 2018 -
Wegmans launches app to assist visually impaired customers
The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.
By Lillianna Byington • Aug. 29, 2018 -
Sponsored by TGMA
Busting myths around Google UAC creative assets
App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.
Aug. 28, 2018 -
Pandora rolls out 3 personalized ad formats
Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.
By Robert Williams • Aug. 28, 2018 -
Food, entertainment top 'near me' mobile searches, study says
Uberall reported that 84% of U.S. smartphone owners using the location-driven search are looking for nearby restaurants.
By Robert Williams • Aug. 28, 2018 -
Column
Comic Dive: The Collateral Damage of InfoWars
Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.
By John Hazard and Lisa Burdige • Aug. 28, 2018
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