Mobile: Page 173
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McDonald's promotes mobile ordering with chance to win free food for life
The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.
By Robert Williams • Aug. 13, 2018 -
Kilchoman Distillery to embed NFC in labels following bottle tag test
The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.
By Robert Williams • Aug. 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Olay urges women to be bold in new Face Anything campaign
A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.
By Erica Sweeney • Aug. 13, 2018 -
Report: Google in talks to target ads on billboards in Germany
The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing.
By Erica Sweeney • Aug. 13, 2018 -
McDonald's reveals new tech-focused flagship store in Chicago
The sleek-looking location includes self-order kiosks, table service, mobile ordering and payment and delivery, along with a focus on hospitality.
By Erica Sweeney • Aug. 13, 2018 -
ShopSavvy app adds price-matching feature for in-store purchases
The new features arrive ahead of the back-to-school shopping season, where parents are estimated to spend a collective $27.6 billion this year.
By Robert Williams • Aug. 10, 2018 -
Blockchain-based data-sharing app signs up McDonald's, Staples
Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands.
By Robert Williams • Aug. 10, 2018 -
Yelp beats Q2 projections as ad revenue grows 21% to $226M
The company also reported that the number of active devices using its app grew 15% year-over-year to more than 32 million.
By Erica Sweeney • Aug. 10, 2018 -
Samsung unveils smart speaker, partners with Spotify
The tech giant's Bixby voice assistant will power the new Galaxy Home smart speaker.
By Robert Williams • Aug. 10, 2018 -
L'Oréal brings AR makeup sampling to Facebook
The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
By Robert Williams • Aug. 10, 2018 -
Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
By Erica Sweeney • Aug. 10, 2018 -
Wayfair unleashes mixed-reality shopping
The online furniture retailer takes home design one step further with a new program that moves furniture off the screen and virtually into consumer homes.
By Jacqueline Renfrow • Aug. 9, 2018 -
Study: Instagram's sponsored posts increase 44%
Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.
By Robert Williams • Aug. 9, 2018 -
DoorDash adds monthly subscription service for food delivery
Tests found that the average subscriber placed orders 50% more frequently, driving sales and potentially bolstering loyalty.
By Robert Williams • Aug. 9, 2018 -
Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace
Several publishers have joined the marketplace since the enhanced quality controls were issued, including the BBC, Everyday Health and Men's Journal.
By Robert Williams • Aug. 9, 2018 -
YouTube to soon overtake Facebook as second-most visited site, analysis finds
Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.
By Erica Sweeney • Aug. 9, 2018 -
Opinion
Retailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
By Gary Schwartz • Aug. 9, 2018 -
Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
By Robert Williams • Aug. 9, 2018 -
Stella Artois urges drinkers to savor every sip in new mindfulness audio guide
StellaSpace features actor Luke Evans, who shares stories and meditation tips in a 20-minute guide that can be listened to on the Inscape app.
By Erica Sweeney • Aug. 9, 2018 -
Q&A
Campbell's VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change.
By Chantal Tode • Aug. 8, 2018 -
Johnson & Johnson drives purchase intent with Dabbl rewards app
Its Neutrogena skincare line saw an 82% jump in purchase intent after a two-week campaign.
By Robert Williams • Aug. 8, 2018 -
Snapchat's user base drops for first time, but revenue is growing
While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations.
By Robert Williams • Aug. 8, 2018 -
Abercrombie & Fitch cashes in on Venmo for mobile payments
The payment option, popular with millennials and Gen Z, is now available when checking out on the Abercrombie or Hollister apps.
By Robert Williams • Aug. 8, 2018 -
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 8, 2018 -
Subway partners with Tastemade on food innovation initiative
The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities.
By Erica Sweeney • Aug. 8, 2018
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