Mobile: Page 173
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Sponsored by TGMA
Busting myths around Google UAC creative assets
App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.
Aug. 28, 2018 -
Pandora rolls out 3 personalized ad formats
Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.
By Robert Williams • Aug. 28, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Food, entertainment top 'near me' mobile searches, study says
Uberall reported that 84% of U.S. smartphone owners using the location-driven search are looking for nearby restaurants.
By Robert Williams • Aug. 28, 2018 -
Column
Comic Dive: The Collateral Damage of InfoWars
Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.
By John Hazard and Lisa Burdige • Aug. 28, 2018 -
EMarketer: Snapchat to overtake Facebook among UK youth this year
Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.
By Robert Williams • Aug. 28, 2018 -
Diane von Furstenberg credits 11% of revenue to personalized e-commerce
The fashion brand used Qubit Aura, an AI-powered product discovery solution, to increase conversions on mobile by four times.
By Robert Williams • Aug. 28, 2018 -
Big Tobacco used social influencers to target young people, investigation finds
Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.
By Erica Sweeney • Aug. 28, 2018 -
Google tests 'ad strength' with new metric gauging campaign effectiveness
The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features.
By Erica Sweeney • Aug. 28, 2018 -
AR tops list of future shopping experiences
Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.
By Dan Alaimo • Aug. 27, 2018 -
Deep Dive
How in-car tech will give new meaning to 'mobile commerce'
U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.
By Robert Williams • Aug. 27, 2018 -
Study: Consumers use twice as many retailer apps from a year ago
Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.
By Robert Williams • Aug. 27, 2018 -
PayPal redesigns app with personalized features, simpler home screen
The move comes as the payments company faces greater competition from Apple Pay Cash and others.
By Robert Williams • Aug. 27, 2018 -
Giphy plans festival to showcase 18-second films
The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.
By Robert Williams • Aug. 27, 2018 -
Intel transforms Burning Man art exhibit with Snapchat AR
Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology.
By Robert Williams • Aug. 27, 2018 -
How Coca-Cola leverages digital to reach 'beyond the real thing'
During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption.
By Erica Sweeney • Aug. 27, 2018 -
Campbell Soup launches new V8 plant-based drink online
The hydration beverage will be sold first at Amazon, Walmart.com and Peapod before going into retail outlets in November.
By Lillianna Byington • Aug. 27, 2018 -
BuzzFeed and Twitter build on success with second live-streamed talk show
The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.
By Robert Williams • Aug. 24, 2018 -
Mobile sales to hit $117B in 2018
Despite subdued growth in mobile sales, smartphones will influence $1.3 trillion worth of sales in the U.S.
By Dan O'Shea • Aug. 24, 2018 -
Frito-Lay ties Alexa skill to personalized back-to-school packaging
Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize.
By Erica Sweeney • Aug. 24, 2018 -
New York Public Library brings classic literature to Instagram
Nearly 40,000 Instagram users read the library's first Insta Novel, a version of Lewis Carroll's classic "Alice in Wonderland."
By Robert Williams • Aug. 24, 2018 -
Courtesy of The Home Depot
Only one-third of publishers see increased traffic from AMP, study finds
The Google-backed mobile web format is showing uneven results for media companies.
By Robert Williams • Aug. 24, 2018 -
Facebook pulls VPN app from Apple App Store over privacy concerns
The social media giant also banned a quiz app that may have misused the data of 4 million people.
By Robert Williams • Aug. 24, 2018 -
Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign
The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers.
By Erica Sweeney • Aug. 24, 2018 -
Forever 21 visual search tool boosted purchase value by 20%
The fast-fashion retailer has debuted, and quickly expanded, an AI-based visual search and navigation tool for its mobile and e-commerce business.
By Dan Alaimo • Aug. 23, 2018 -
SeatGeek partners with Lyft to help fans book rides to live events
The collaboration kicks off at Providence Park, the home of Major League Soccer's Portland Timbers.
By Robert Williams • Aug. 23, 2018
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