Alexa-Cortana voice integration speaks its first words

In an increasingly competitive space, the two tech giants just took a big step toward bolstering their competitive positions through a collaboration.

By Dan Alaimo • Aug. 16, 2018

23andMe partners with iHeartRadio on celebrity podcast series

"Spit" aims to engage on-the-go listeners better than traditional audio ads or overtly branded content.

By Robert Williams • Aug. 16, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

BBVA Compass adds money management tools to mobile app

The update helps customers track spending habits and set monthly budgets.

By Robert Williams • Aug. 16, 2018

Real Simple's 'idea home' installation will get its own mobile commerce app

Arm & Hammer, Garnier, Glade and Sherwin-Williams are among the sponsors of the magazine's home decorating installation. 

By Robert Williams • Aug. 16, 2018

American Express readies payment wristbands for US Open

The Amex Band lets wearers pay for concessions and exclusive merchandise, as well as pick up free mobile charging devices at the tournament.

By Robert Williams • Aug. 16, 2018

Foot Locker, Asics team up on shoppable anime series, apparel collection

"The Sun and The Snake" consists of five short animated episodes available on Foot Locker's YouTube and Instagram channels.

By Erica Sweeney • Aug. 16, 2018

Gen Z more likely to visit shopping malls, fast-food restaurants, study finds

Foursquare and Carat highlight areas where the young age cohort differs from millennials, who are frequently viewed as "killing" such industries. 

By Erica Sweeney • Aug. 16, 2018

53% of consumers more likely to purchase from brands that are transparent on social media

A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.

By Erica Sweeney • Aug. 16, 2018

Neutrogena, Sonos beta test use of video in Amazon search campaigns

Currently only available on iOS devices, the ads are shown below the fold in search results. 

By Robert Williams • Aug. 15, 2018

Adidas signs with Twitter to livestream high school football

"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.

By Robert Williams • Aug. 15, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over just using still ads.

By Erica Sweeney • Aug. 15, 2018

Dos Toros serves up to 10 free burritos a day with gamified app

The Burrito Time app sends a push notification when users can claim a free burrito, but doesn't include any other features like ordering or loyalty rewards. 

By Robert Williams • Aug. 15, 2018

Study: Restaurant-goers turn to voice platforms for more dining information

Four out of five users of digital assistants like Amazon Alexa or Google Assistant seek restaurant information.

By Robert Williams • Aug. 15, 2018

Business Insider: Apple urges developers to hike prices, push app subscriptions

The tech giant wants developers to make high-quality apps that can sustainably charge monthly fees instead of raising one-time download prices or selling ads.

By Robert Williams • Aug. 14, 2018

H&M powers up new website, mobile app

Making good on its pledge to intensify e-commerce efforts, the apparel chain unveiled mobile payment, Scan & Find, live chat and a social photo gallery.

By Dan O'Shea • Aug. 14, 2018

Study: Amazon's share of smart speaker shipments fell to 41% from 76% last year

During Q2, Google boosted its share to 28% from 16% during the same period a year ago, Strategy Analytics found.

By Robert Williams • Aug. 14, 2018

AP: Google records mobile user movements even when location tracking is turned off

Some Google apps reportedly store time-stamped location data automatically and without permission.

By Robert Williams • Aug. 14, 2018

Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists

A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.

By Robert Williams • Aug. 14, 2018

Snapchat opens shoppable AR to top creators

Nicki Minaj last week became the first influencer to post an AR lens with a "buy now" button to promote her new album.

By Robert Williams • Aug. 13, 2018

What the audio streaming revolution means for marketers

Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.

By Inbal Lavi • Aug. 13, 2018

Spotify tests unlimited skippable audio ads

The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports. 

By Robert Williams • Aug. 13, 2018

McDonald's promotes mobile ordering with chance to win free food for life

The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.

By Robert Williams • Aug. 13, 2018

Kilchoman Distillery to embed NFC in labels following bottle tag test

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.

By Robert Williams • Aug. 13, 2018

Olay urges women to be bold in new Face Anything campaign

A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.

By Erica Sweeney • Aug. 13, 2018

Report: Google in talks to target ads on billboards in Germany

The tech giant is looking to install billboards in shopping centers, train stations and store windows that tailor messages based on users' web browsing. 

By Erica Sweeney • Aug. 13, 2018