Takis scores with 3D and 360-degree VR video ad campaign

The chips brand released an immersive game and dance battle in addition to a 3D ad, which notched a 7.7% engagement rate.

By Robert Williams • Aug. 23, 2018

Thrillist debuts travel channel on Snapchat Discover

The lifestyle website plans to create interactive games while offering tips and advice on finding deals.

By Robert Williams • Aug. 23, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook supports mobile-first video ad creation with new software tools

The features let advertisers quickly transform still images and text into animated campaigns optimized for smartphones.

By Robert Williams • Aug. 23, 2018

Study: Kicking off holiday campaigns in October boosts impressions by 7%

Mobile last year carried a 63% cheaper CPC versus desktop, with Facebook and Instagram being must-have platforms for engaging shoppers. 

By Erica Sweeney • Aug. 23, 2018

Nike's mobile strategy dominates other athletics retailers

According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.

By Dan Alaimo • Aug. 22, 2018

Costco now accepts Apple Pay at all US stores

The payment service joins Google Wallet and Samsung Pay, which were already available at checkout at the bulk warehouse chain. 

By Robert Williams • Aug. 22, 2018

Men's grooming company Manscaped boosts web traffic 13% with Pinterest campaign

The marketing combined Promoted Pins and audience targeting to drive a 9% increase in customer acquisitions and an 11% rise in online sales.

By Robert Williams • Aug. 22, 2018

Study: Privacy still a worry for smart speaker users

Despite trust issues, owners of devices like Amazon Echo and Google Home spend more time listening to music and online radio. 

By Robert Williams • Aug. 22, 2018

Half of adult Facebook users have never heard of Watch, survey shows

The social media giant's free on-demand video service struggles to build viewership, as 24% of adult users who do recognize it have not used it.

By Robert Williams • Aug. 22, 2018

Facebook kills 5K ad targeting options to combat discriminatory practices

The platform will also begin requiring advertisers to certify compliance with its nondiscrimination policy in order to continue advertising.

By Erica Sweeney • Aug. 22, 2018

Study: Women are 79% more likely than men to make in-app purchases in mobile games

While it's more expensive to acquire gamers on iOS than on Android, the purchase conversion rate is nearly double, Liftoff found.

By Robert Williams • Aug. 21, 2018

Giphy gets into the stories game

The site's first story consists of a recap of the final episode of this season's "The Bachelorette."

By Robert Williams • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

Comic Dive: Airbnb Gets Stonewalled

A sleepover contest the home-sharing service attempted to host on the Great Wall of China was called off after pushback from locals.

By John Hazard and Lisa Burdige • Aug. 21, 2018

Variety: Google and Imax scrap VR camera deal

The tech giant reportedly pulled the plug on the project as part of a shift to focus on augmented reality.

By Robert Williams • Aug. 21, 2018

Spotify tunes in first branded podcast series with New Amsterdam Vodka

"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service were using ad blockers earlier this year. 

By Erica Sweeney • Aug. 21, 2018

Store with tech to rival Amazon Go opens next month

San Francisco-based Zippin has launched a small public demo that is expected to grow into a full-sized, AI-enabled convenience store.

By Alicia Kelso • Aug. 21, 2018

'Crazy Rich Asians' leads with social media mentions, box office sales

The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.

By Robert Williams • Aug. 20, 2018

DKNY partners with Meitu on AR fragrance campaign

The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

By Robert Williams • Aug. 20, 2018

Kit Kat's 360-degree video ad scores 48% completion rate

Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.

By Robert Williams • Aug. 20, 2018

Walmart files patent application for VR shopping

People wearing special headsets and gloves could feel the sensation of walking through aisles and selecting items for home delivery.

By Robert Williams • Aug. 20, 2018

Balancing act: Using customer data from your loyalty program the right way

How can marketers use customer data to simultaneously encourage brand engagement, create value for consumers and incentivize shoppers to continue sharing their data? Eagle Eye's Lucy Sharman-Munday weighs in.

By Lucy Sharman-Munday • Aug. 20, 2018

Hippocampus, cognitive maps and smartphones in marketing

Unscheduled moments where people pick up their phone during downtime serve as prime opportunities for marketers to connect with consumers, writes Silverlight Digital's Lori Goldberg.

By Lori Goldberg • Aug. 20, 2018

St. Louis University brings Alexa to every dorm room on campus

The 2,300 Echo Dots will come with preinstalled skills to provide answers to more than 100 questions about the college.

By Robert Williams • Aug. 17, 2018

Cashierless retail isn't just for Amazon Go anymore

Indiana convenience store chain Ricker's debuted a hybrid frictionless payment system, while a Silicon Valley startup opened a prototype store that mimics the retail giant. 

By Robert Williams • Aug. 17, 2018