Amazon links AWS tools to social listening

Ahead of the busy holiday window, the cloud computing division details how a new solution can provide sentiment analysis and inform mobile engagement strategies.

By Peter Adams • Aug. 29, 2018

EMarketer: Facebook tops social media usage for all age groups — except teens

Snapchat remains the lead platform among 12- to 17-year-olds and is projected to add 1.2 million new users by 2022.

By Erica Sweeney • Aug. 29, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Gen Zers drop destination retail, auto brands from the conversation, study finds

Apple, its iPhone products and Coke are the most talked about brands among the age group, which is focused on issues like sustainability. 

By Erica Sweeney • Aug. 29, 2018

Wegmans launches app to assist visually impaired customers

The Rochester, New York-based retailer is the first grocer to debut this technology to help low-vision and blind shoppers navigate stores.

By Lillianna Byington • Aug. 29, 2018

Busting myths around Google UAC creative assets

App marketers share pro tips to optimize Google UAC creative assets at The Mobile Growth House.

Aug. 28, 2018

Pandora rolls out 3 personalized ad formats

Snack brand Lay's saw a 56% higher ROI on ad spend in an early test of short-form audio spots.

By Robert Williams • Aug. 28, 2018

Food, entertainment top 'near me' mobile searches, study says

Uberall reported that 84% of U.S. smartphone owners using the location-driven search are looking for nearby restaurants.

By Robert Williams • Aug. 28, 2018

Comic Dive: The Collateral Damage of InfoWars

Brands get caught in the crossfire as thousands of Twitter users put pressure on the social platform to permanently ban Alex Jones.

By John Hazard and Lisa Burdige • Aug. 28, 2018

EMarketer: Snapchat to overtake Facebook among UK youth this year

Snapchat's young adult users are forecast to reach 5 million in the market, surpassing Facebook by half a million in a key demographic.

By Robert Williams • Aug. 28, 2018

Diane von Furstenberg credits 11% of revenue to personalized e-commerce

The fashion brand used Qubit Aura, an AI-powered product discovery solution, to increase conversions on mobile by four times.

By Robert Williams • Aug. 28, 2018

Google tests 'ad strength' with new metric gauging campaign effectiveness

The company suggests advertisers use multiple distinct headlines, descriptions and other elements to support its machine learning features. 

By Erica Sweeney • Aug. 28, 2018

Big Tobacco used social influencers to target young people, investigation finds

Influencers were paid to promote products but didn't disclose the relationships in more than 100 campaigns viewed more than 25 billion times.

By Erica Sweeney • Aug. 28, 2018

AR tops list of future shopping experiences

Augmented reality, in-store personalization and robotics are among the future trends that retailers will need to embrace and expand to survive, Infiniti Research said.

By Dan Alaimo • Aug. 27, 2018

How in-car tech will give new meaning to 'mobile commerce'

U.S. drivers are responsible for $212 billion of spending during their commutes, but carmakers have to overcome skepticism from consumers and advertisers about connected cars.

By Robert Williams • Aug. 27, 2018

Study: Consumers use twice as many retailer apps from a year ago

Consumers are generally satisfied with smartphone shopping, with 83% saying they are happy with their retail mobile app.

By Robert Williams • Aug. 27, 2018

PayPal redesigns app with personalized features, simpler home screen

The move comes as the payments company faces greater competition from Apple Pay Cash and others.

By Robert Williams • Aug. 27, 2018

Giphy plans festival to showcase 18-second films

The Giphy Film Fest, scheduled for November 8 at the Metrograph Theater in New York City, offers a grand prize of $10,000.

By Robert Williams • Aug. 27, 2018

Intel transforms Burning Man art exhibit with Snapchat AR

Snapchat users can explore the Smithsonian’s Renwick Gallery with immersive technology. 

By Robert Williams • Aug. 27, 2018

How Coca-Cola leverages digital to reach 'beyond the real thing'

During a recent presentation in Singapore, an executive discussed why the company is betting on tech like AR to stay on top of disruption. 

By Erica Sweeney • Aug. 27, 2018

Campbell Soup launches new V8 plant-based drink online

The hydration beverage will be sold first at Amazon, Walmart.com and Peapod before going into retail outlets in November.

By Lillianna Byington • Aug. 27, 2018

BuzzFeed and Twitter build on success with second live-streamed talk show

The hosts of 40-minute "#What2Watch" will discuss and review linear and non-linear TV shows.

By Robert Williams • Aug. 24, 2018

Mobile sales to hit $117B in 2018

Despite subdued growth in mobile sales, smartphones will influence $1.3 trillion worth of sales in the U.S.

By Dan O'Shea • Aug. 24, 2018

Frito-Lay ties Alexa skill to personalized back-to-school packaging

Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize.

By Erica Sweeney • Aug. 24, 2018

New York Public Library brings classic literature to Instagram

Nearly 40,000 Instagram users read the library's first Insta Novel, a version of Lewis Carroll's classic "Alice in Wonderland."

By Robert Williams • Aug. 24, 2018

Only one-third of publishers see increased traffic from AMP, study finds

The Google-backed mobile web format is showing uneven results for media companies.

By Robert Williams • Aug. 24, 2018