Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile

The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop. 

By Erica Sweeney • July 19, 2018

Voice tech adoption lags in the workplace, study says

Only 55% of decision-makers feel prepared to implement voice technologies to improve their organization's internal or customer service operations.

By Robert Williams • July 19, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Amazon sold over 1M smart home devices on Prime Day

The retailer once again used the annual shopping event as an opportunity to lure more customers into its Alexa-powered ecosystem.

By Dan O'Shea • July 19, 2018

Study: Shoppers prefer Apple Pay but spend more with Walmart Pay

Merchants can gain a competitive edge over Apple Pay by highlighting discount- and shopping-focused app features.

By Robert Williams • July 19, 2018

Accenture, Amazon partner on Alexa development

The consulting firm's agency arm is expanding its collaboration with Amazon to help companies create new voice experiences for their customers.

By Robert Williams • July 19, 2018

Instagram may have 95M bot accounts, The Information reports

Facebook's image-sharing app may be the next frontier in the fight against "fake news."

By Robert Williams • July 19, 2018

Bonobos challenges definitions of masculinity with viral 'micro-documentary,' YouTube takeover

A 90-second ad depicts diverse models offering their takes on what it means to be a man and has already racked up more than 4.5 million views.

By Erica Sweeney • July 19, 2018

Walmart mulls video streaming, The Information reports

The service would compete directly with Amazon Prime Video and Netflix at lower prices, or maybe for free, sources told the publication.

By Dan Alaimo • July 18, 2018

Amazon breaks Prime Day records despite site crashes

The e-commerce giant's major summer sale, aside from being a lucrative sales day for the company, gives it a chance to wrestle with system weaknesses ahead of the big dance: the holidays.

By Daphne Howland • July 18, 2018

Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing

Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.

By Erica Sweeney • July 18, 2018

Google Assistant app adds visual snapshot of daily plans

The service compiles calendars, reminders, flights and reservations in one place to provide a high-level view of a user's day.

By Robert Williams • July 18, 2018

Study: Instagram leads as influencer marketing platform

Nine out of 10 influencers are using Instagram for marketing campaigns more than they did a year ago.

By Robert Williams • July 18, 2018

KFC channels kittens, robot Colonel in 4-hour Facebook live stream

From 1-5 p.m. on Tuesday, 439,000 viewers tuned in to watch felines interact with a seven-foot cat tree shaped like the fried chicken chain's mascot.

By Natalie Black (Koltun) • July 18, 2018

Honda loops in GIFs to promote summer sales event

Repurposed clips of excited babies, people and animals express the thrill of getting a good deal on a vehicle.

By Robert Williams • July 18, 2018

How Coke amplifies in-stadium experiences via digital tech

The beverage giant is better engaging sports fans by working with partner MVP Interactive on activations that leverage AR/VR, facial recognition and more.

By Peter Adams • July 18, 2018

Diageo's Bulleit Bourbon inks National Tattoo Day with AR

After scanning a QR code on tags around the bottles' necks, users can unlock an interactive experience that brings an artist's design to life.

By Robert Williams • July 18, 2018

Doritos brings back Busta Rhymes for rising talent hip-hop competition

Fans can freestyle over a special "Blaze Beat" track, and then submit their rap online for a chance to perform at the Life is Beautiful Music & Art Festival. 

By Erica Sweeney • July 18, 2018

McDonald's delivers more than 10M McNuggets via Uber Eats

The Canadian outpost of the fast-food chain is celebrating its year-old Uber Eats partnership with '90s-inspired clothing.

By Robert Williams • July 17, 2018

Kroger's in-store app aims to simplify healthy food shopping

OptUP lets customers score their groceries based on healthiness, scan and search for product alternatives and connect to digital carts for curbside pickup or delivery.

By Robert Williams • July 17, 2018

Study: Emoji drive open rates for push notifications 254%

Clothing retailer Miss Selfridge saw an 81% lift in open rates and 363% surge in revenue from outgoing messages that contained the icons, Leanplum found.

By Robert Williams • July 17, 2018

MTV taps influencers to announce VMA nominations on Instagram's IGTV

The news is a coup for a fledgling video hub that's only a few weeks old.

By Robert Williams • July 17, 2018

MLB live streams VR home run competition on Twitch, YouTube

Using a VR bat controller, fans had 90 seconds to hit as many home runs as they could in an All-Star version of the game. 

By Erica Sweeney • July 17, 2018

The Washington Post turns on Twitch channel with live news coverage, political series

The paper first experimented with the platform — which, like the Post, is part of Jeff Bezos' business empire — in April. 

By Erica Sweeney • July 17, 2018

Nike melds mobile, physical retail with new LA concept store

The connected store and focus on loyalty members come as the athletic apparel brand continues to ramp up its digital efforts.

By Corinne Ruff , Robert Williams • July 16, 2018

Gymboree refreshes brand with AR-powered mobile app

The children's clothing retailer's "Made You Smile" app unlocks immersive animations that bring graphic tees to life.

By Robert Williams • July 16, 2018