Mobile: Page 181
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Organic Valley repurposes influencers' videos to promote ghee
The campaign includes YouTube content in which mentions of butter or oil are "censored" and replaced with the word "ghee."
By Erica Sweeney • July 9, 2018 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
How Toyota sparked a 23% lift in purchase consideration among music festival fans
Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views.
By Erica Sweeney • July 9, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: 49% of smart TV users unclear on how their viewing habits are tracked
Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent.
By Erica Sweeney • July 9, 2018 -
World Cup advertisers should pay more attention to female fans, study finds
Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."
By Erica Sweeney • July 9, 2018 -
Google responds to reports that it let companies scan Gmail inboxes
Return Path, Edison Software and eDataSource are among the third-party developers that have let employees read the contents of emails.
By Robert Williams • July 6, 2018 -
Emirates airline brings VR cabin views to mobile web
Customers can see the view from each section on the plane, then immediately book a seat without ever leaving the website.
By Robert Williams • July 6, 2018 -
Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon
The over-the-top channel features the most popular videos and shows from Wired.com and the publisher's YouTube channel.
By Robert Williams • July 6, 2018 -
Coca-Cola, 7-Eleven partner on World Cup mobile promotion
7-Eleven's app asks soccer fans to predict tournament winners after buying specially marked Coke products.
By Robert Williams • July 6, 2018 -
Amazon Go locks in second Seattle spot
The company confirmed that a second Seattle location is in the works as it heads toward the goal of opening six of the experimental formats this year.
By Dan O'Shea • July 6, 2018 -
Facebook shuts down Moves, Hello and tbh apps
The social network said it will delete user data from the apps within 90 days.
By Robert Williams • July 5, 2018 -
Shopify adds Shopgate as m-commerce platform for merchants
The partnership lets merchants more easily develop a mobile app with digital wallets, code scanners and push notifications.
By Robert Williams • July 5, 2018 -
Universal promotes 'Skyscraper' with VR thrills
The experience, developed with AMC Theatres, is part of a growing trend to publicize films with content adapted for immersive tech.
By Robert Williams • July 5, 2018 -
Snapchat brings AR to Disney, Universal, Six Flags
Geofenced lenses are unlocked when users enter participating parks.
By Robert Williams • July 5, 2018 -
Q&A
Why Jimmy John's CMO is spotlighting employees for the brand's biggest campaign to date
In an interview with Marketing Dive, John Shea also talked about the sandwich chain's aggressive growth strategy and staying ahead of the curve with digital ordering.
By Peter Adams • July 5, 2018 -
Chatbots to talk up $11B in cost savings by 2023
E-commerce transactions made through chatbots are expected to reach $112 billion in the next five years, Juniper Research estimates.
By Dan Alaimo • July 5, 2018 -
Wendy's promotes summer drinks with self-published romance stories
The fast-food chain shared six romance stories on Wattpad with themes based on each beverage.
By Robert Williams • July 3, 2018 -
Sony promotes 'Hotel Transylvania' sequel with Alexa story skill
Users can listen to a new story, nursery rhyme or joke every day voiced by characters from the animated film.
By Robert Williams • July 3, 2018 -
Facebook to stream boxing from Oscar De La Hoya's Golden Boy
The fight promoter will produce five nights of programming on the social network's Watch platform starting August 11.
By Robert Williams • July 3, 2018 -
Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards
Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.
By Erica Sweeney • July 3, 2018 -
Great Clips debuts Snapchat Lens with 'wacky' hair try-ons
Customers visiting salons in the U.S. and Canada can scan a Snapcode to unlock all three hairstyles for 24 hours.
By Robert Williams • July 3, 2018 -
Deep Dive
Why virtual reality won't revolutionize retail, but scan-and-go will
From robots to digital pickup towers, technology is deeply intertwined with retail. But which innovations are taking off and which are spewing smoke?
By Cara Salpini • July 3, 2018 -
Study: Global chatbot market to grow 24.4% in next 4 years
Still, the lack of awareness and standardization are major impediments to mainstream traction.
By Robert Williams • July 2, 2018 -
Adidas goes offline for influencer campaign
The sportswear brand targeted popular influencers by personalizing billboards and the sides of buildings in New York and Los Angeles.
By Daphne Howland • July 2, 2018 -
Snapchat expands commerce to influencers, partners with Kylie Jenner
This comes after a tweet from the reality TV star in February caused Snap's stock to drop $1.3 billion.
By Robert Williams • July 2, 2018 -
Verizon pulls plug on Go90 mobile streaming
The mobile-first video service for millennials was unable to grow a mass audience or attract enough advertising dollars.
By Robert Williams • July 2, 2018
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