No US team, no problem: Breaking down this year's World Cup advertising

Despite a rocky start, the global tournament has shown how nimble brands are still catering to Americans' growing interest in soccer.

By Sean Gibbons • July 13, 2018

Uber becomes largest app to tap Venmo for payments

Riders will see a "Pay With Venmo" option next to one for Apple Pay.

By Robert Williams • July 13, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

How Pepperidge Farm drove 8x lift in social engagement for Milano cookie

Through social listening, ad targeting and a pop-up event for influencers, the bakery company also boosted sales 2.8%.

By Chris Kelly • July 12, 2018

Nesquik celebrates 70th anniversary with pop-up Milk Stop experience

The company is partnering with Chef Jordan Andino, host of the Cooking Channel’s "Late Nite Eats," for the event.

By Erica Sweeney • July 12, 2018

Report: Target's invite-only app lets superusers work with designers

The app is said to look like Instagram, complete with large square photos in an endless feed.

By Robert Williams • July 12, 2018

Snapchat users who watch 'The Darkest Minds' trailer get Pandora access

Film studio 20th Century Fox took over the music-streaming app's integration with Snapchat to promote its new film. 

By Robert Williams • July 12, 2018

Walmart preps for back-to-school shopping with fresh mobile app

Parents can view their kids' specific classroom supplies while using a smartphone to locate the items in store aisles.

By Robert Williams • July 12, 2018

AT&T takes stake in AR headset maker Magic Leap

The telecom giant is now the exclusive distributor for the tech brand's products in the U.S.

By Robert Williams • July 12, 2018

Tracking Q2's biggest stories and ad spend's 'tug of war'

Two timelines break down a tumultuous quarter that included Facebook's Cambridge Analytica fallout and the kickoff of GDPR.

By Sean Gibbons • July 12, 2018

Spindrift sparkling water taps 'superfan' Kristen Bell for first national campaign

The brand looks to differentiate its product in a crowded category by emphasizing its real fruit ingredients and taking subtle jabs at competitors. 

By Erica Sweeney • July 12, 2018

Visa innovation center showcases contactless payment

Banks aren't ready and retailers are wary, but the technology is on display in a futuristic pop-up experience in Washington, DC.

By Nicole Ault • July 11, 2018

Google Maps rated as No. 1 navigation app, survey says

About 70% of smartphone owners say they use Google Maps the most because of its higher level of detail.

By Robert Williams • July 11, 2018

Tori Spelling debuts AR makeover show 'The Look: All Stars'

Beauty app Perfect365 is collaborating with the show that airs each week on CW and MyNetwork stations.

By Robert Williams • July 11, 2018

Study: Smartphone use triggers self-focused 'mobile mindset'

Marketers should better tailor mobile experiences to customer mindsets and intent, per analytics firm Clicktale and Wharton School researchers.

By Robert Williams • July 11, 2018

Michael Kors is first to test AR ads in Facebook news feed

Sephora, Bobbi Brown, Pottery Barn and Wayfair, among other brands, will begin testing the new format later this summer.

By Robert Williams • July 11, 2018

Google ramps up machine learning to automatically optimize search, other ad formats

In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale. 

By Erica Sweeney • July 11, 2018

Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds

An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon. 

By Erica Sweeney • July 11, 2018

Forrester snaps up 2 companies to bolster cloud-based CX platform

The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices. 

By Erica Sweeney • July 11, 2018

Beer label uses facial recognition to talk with consumers

When customers scan the bottle's smart label with their phone, a skull printed on the packaging will unlock an interactive dialogue.

By Jessi Devenyns • July 10, 2018

Romance author debuts a shoppable novel

As readers turn the pages of "Waiting at Hayden's," released today, they can shop for apparel and home goods featured in the story.

By Daphne Howland • July 10, 2018

Apple promotes Face ID tech in dramatic game show ad

The iPhone X commercial shows how facial recognition can save people from the struggles of remembering passwords.

By Robert Williams • July 10, 2018

Report: Snapchat builds visual product search with links to Amazon

In a potential swipe at Pinterest's Lens, hidden computer code on Snapchat reveals a feature to scan products and find them on the e-commerce giant's site.

By Robert Williams • July 10, 2018

IHOP is back after IHOb name change

"We faked it to promote our new burgers," the restaurant chain said on social media while announcing discounts on pancakes.

By Robert Williams • July 10, 2018

Chick-fil-A brings Snapchat filters to Cow Appreciation Day

Fans can share pictures of their costumes on social media through the hashtag #CowAppreciationDay.

By Robert Williams • July 10, 2018

Toyota gets playful with Pinterest Pincodes, podcast sponsorship in Avalon campaign

The push is part of the automaker's broader strategy to put more emotion into its marketing.

By Erica Sweeney • July 10, 2018