Mobile: Page 183
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Power Rangers AR ads spurred 2.5x higher-than-average CTR
Fans could virtually try on character helmets in a selfie once they clicked on a browser-based ad on Forbes, Variety, Parents or other publisher sites.
By Robert Williams • June 26, 2018 -
Coke's Peace Tea brand encourages 'randomer' acts of kindness through influencer campaign
The beverage marketer will donate to RandomActs.org for every like, share or comment on posts by its influencer team.
By Erica Sweeney • June 26, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube expands merchandising, membership options amid creator frustrations
Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.
By Erica Sweeney • June 25, 2018 -
Shopify rolls out messaging app for merchants
Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.
By Robert Williams • June 25, 2018 -
Facebook leaked developer data reports to testers
The company faces another privacy scandal as it reports that 3% of apps using its analytics experienced the data breach.
By Robert Williams • June 25, 2018 -
'Jurassic World' crushes summer blockbuster competition in digital ad impressions
The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences.
By Erica Sweeney • June 25, 2018 -
Target doubles down on 'run and done' messaging
In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America's easiest place to shop."
By Daphne Howland • June 25, 2018 -
IDC: Smart home market to grow 27% in 2018
Speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market this year.
By Robert Williams • June 22, 2018 -
Pandora, AT&T partner on mobile music streaming
More than 142 million AT&T subscribers will be able to upgrade to streaming media plans starting June 26.
By Robert Williams • June 22, 2018 -
Snap embraces creators by opening Shows platform
The image-messaging app's first influencer-developed show will feature makeup artist Patrick Starrr.
By Robert Williams • June 22, 2018 -
AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room
The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season.
By Erica Sweeney • June 22, 2018 -
Arby's broke records for the world's largest and smallest ads to promote its switch to Coke
A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records.
By Erica Sweeney • June 22, 2018 -
Column
Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'
Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 22, 2018 -
AT&T to buy AppNexus ad platform
The acquisition could give the telecom giant a digital ad sales platform to rival Facebook and Google.
By Robert Williams • Updated June 25, 2018 -
Eight O'Clock Coffee launches AR escape room
Players can win free groceries for a year in the Great Coffee Break, which was designed by Escape the Room.
By Robert Williams • June 21, 2018 -
El Jimador tequila taps NFC to boost soccer campaign
Customers can tap their phone on bottles and coasters equipped with high-tech tags and enter for a chance to win $25,000, custom jerseys and other prizes.
By Robert Williams • June 21, 2018 -
HBO calls on Alexa for 'Westworld' voice game
Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama.
By Natalie Black (Koltun) , Robert Williams • June 21, 2018 -
Nat Geo tests Instagram's new long-form video hub
The social platform's executives noted that while IGTV won't have ads at launch, it will likely evolve to one day include a monetization system.
By Natalie Black (Koltun) • June 21, 2018 -
Column
Comic Dive: Lost in Translation
As U.S. businesses still struggle to adapt to GDPR a month later, some sites have been locked or display differently for EU visitors.
By John Hazard and Lisa Burdige • June 21, 2018 -
Snapchat's new docu-series lets viewers insert themselves into scenes via AR
The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.
By Erica Sweeney • June 21, 2018 -
Google touts new creative suite for YouTube, ARCore at Cannes Lions
The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.
By Erica Sweeney • June 21, 2018 -
Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand
In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."
By Chantal Tode • June 21, 2018 -
Google debuts podcast app for Android
Listeners can receive content suggestions from the search giant based on their subscriber history and preferences.
By Robert Williams • June 20, 2018 -
JBL launches Instagram audio series for NBA Draft Day
The 60-second series follows draftees like Marvin Bagley III and Michael Porter Jr., as they await news about their future teams.
By Robert Williams • June 20, 2018 -
Facebook adds autoplay video ads to Messenger
Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.
By Robert Williams • June 20, 2018
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