Universal brings 'Jurassic World' to an Alexa audio game

Players use their voices to move through the six-chapter, choose-your-own-adventure story. 

By Robert Williams • June 27, 2018

Poor in-store technology dings consumer confidence in restaurant brands, study finds

More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times. 

By Erica Sweeney • June 27, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

3 ways marketers can tap into micro-movements

Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.

By Ted Sabarese • June 27, 2018

Venmo debuts debit card

A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.

By Dan O'Shea • June 26, 2018

Study: Smartphones almost as popular as TVs in US homes

For the first time, the top three most frequently owned tech products are now devices with screens.

By Robert Williams • June 26, 2018

Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series

"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions. 

By Erica Sweeney • June 26, 2018

Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative

The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website. 

By Erica Sweeney • June 26, 2018

MLB fan data signals power of location marketing

Gravy Analytics studied baseball stadiums, brands that sponsor them and visitors to determine how well each sponsor targeted their desired audience.

By Robert Williams • June 26, 2018

CBS extends NFL mobile streaming deal through 2022

Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.

By Robert Williams • June 26, 2018

Comic Dive: The Hack-King

Burger King's latest marketing moves hack into pop culture to take over the conversation.

By John Hazard and Lisa Burdige • June 26, 2018

Power Rangers AR ads spurred 2.5x higher-than-average CTR

Fans could virtually try on character helmets in a selfie once they clicked on a browser-based ad on Forbes, Variety, Parents or other publisher sites.

By Robert Williams • June 26, 2018

Coke's Peace Tea brand encourages 'randomer' acts of kindness through influencer campaign

The beverage marketer will donate to RandomActs.org for every like, share or comment on posts by its influencer team. 

By Erica Sweeney • June 26, 2018

YouTube expands merchandising, membership options amid creator frustrations

Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.  

By Erica Sweeney • June 25, 2018

Shopify rolls out messaging app for merchants

Store owners can now interact with customers through social media, their online storefronts, email and more in the same interface.

By Robert Williams • June 25, 2018

Facebook leaked developer data reports to testers

The company faces another privacy scandal as it reports that 3% of apps using its analytics experienced the data breach.

By Robert Williams • June 25, 2018

'Jurassic World' crushes summer blockbuster competition in digital ad impressions

The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences. 

By Erica Sweeney • June 25, 2018

Target doubles down on 'run and done' messaging

In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America's easiest place to shop."

By Daphne Howland • June 25, 2018

IDC: Smart home market to grow 27% in 2018

Speakers and video entertainment products like smart TVs and digital media adapters are expected to represent 71% of the market this year.

By Robert Williams • June 22, 2018

Pandora, AT&T partner on mobile music streaming

More than 142 million AT&T subscribers will be able to upgrade to streaming media plans starting June 26.

By Robert Williams • June 22, 2018

Snap embraces creators by opening Shows platform

The image-messaging app's first influencer-developed show will feature makeup artist Patrick Starrr.

By Robert Williams • June 22, 2018

AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room

The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season.

By Erica Sweeney • June 22, 2018

Arby's broke records for the world's largest and smallest ads to promote its switch to Coke

A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records. 

By Erica Sweeney • June 22, 2018

Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus'

Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 22, 2018

AT&T to buy AppNexus ad platform

The acquisition could give the telecom giant a digital ad sales platform to rival Facebook and Google.

By Robert Williams • Updated June 25, 2018

Eight O'Clock Coffee launches AR escape room

Players can win free groceries for a year in the Great Coffee Break, which was designed by Escape the Room.

By Robert Williams • June 21, 2018