Facebook, Twitter ramp up ad transparency efforts

The social giants seek to make political ads more open to user scrutiny, but Facebook's new system is causing delays and frustrations in posting content.

By Robert Williams • June 29, 2018

Campaign Trail: 7-Eleven Norway's chlamydia ads; LG calls on Ryans; Tiffany Haddish returns to Groupon

A tourism parody courts controversy, while one marketer runs a name-specific promotion and another falls back on a rising star in this week's picks.  

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 29, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

LinkedIn adds QR codes for offline networking

The mobile app feature aims to help users quickly find the profiles of people they've just met in person so they can connect on-the-spot.

By Robert Williams • June 29, 2018

White Castle hypes Chicken Rings with Facebook Live home shopping show

Hosts of the QVC-like parody responded to comments in real time and asked users to react to offerings like "artisan-crafted" Chicken Ring earrings.

By Erica Sweeney • June 29, 2018

Report: Snap readies gaming platform for fall debut

According to The Information's unnamed sources, Snap is already signing on game publishers.

By Robert Williams • June 28, 2018

Clorox, Ben & Jerry's engagement rates jump 400% with mobile web stories

Average time spent with the brands' ads rose 10 times the industry average after deploying PadSquad's new tool.

By Robert Williams • June 28, 2018

Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz

A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious."

By Erica Sweeney • June 28, 2018

Facebook's Instant Article subscription test shows 'promising' results

People who saw offers in Instant Articles were 17% more likely to subscribe than those who saw publishers' standard mobile web links.

By Robert Williams • June 28, 2018

Bacardi tests Instagram's IGTV with fan-directed music video

Dance duo Les Twins will ask users on Friday to vote on the video's locations, choreography and camera angles as they film in real time.

By Robert Williams • June 28, 2018

Google streamlines ad products, winding down AdWords, DoubleClick branding

The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats.

By Erica Sweeney • June 28, 2018

Netflix reteams with Lyft for 'GLOW' limo rides

The streaming giant promotes the second season of its women's wrestling sitcom with branded rides this weekend.

By Chris Kelly • June 27, 2018

Shopping via voice gains momentum

A new report found 26% of smart speaker users have purchased by voice command, and 11.5% make monthly purchases using the technology.

By Dan Alaimo • June 27, 2018

Facebook reverses ban on cryptocurrency ads

While January's blanket ban is lifted, crypto firms now must get approval before running promotions on the social network.

By Robert Williams • June 27, 2018

IBM readies Facebook Messenger chatbot for Wimbledon

The Watson-powered bot can answer fans' questions about scores, news and players.

By Robert Williams • June 27, 2018

Universal brings 'Jurassic World' to an Alexa audio game

Players use their voices to move through the six-chapter, choose-your-own-adventure story. 

By Robert Williams • June 27, 2018

Poor in-store technology dings consumer confidence in restaurant brands, study finds

More than 80% of surveyed consumers have experienced a technical issue at a restaurant, and nearly 60% have had it happen multiple times. 

By Erica Sweeney • June 27, 2018

3 ways marketers can tap into micro-movements

Smart brands are forgoing massive CSR campaigns for simpler, nimbler bursts of brand advocacy. MMC's Ted Sabarese offers tips on how to do it right.

By Ted Sabarese • June 27, 2018

Venmo debuts debit card

A year after initial rumors of such a move, the new service lets people make purchases in stores where Mastercard is accepted.

By Dan O'Shea • June 26, 2018

Study: Smartphones almost as popular as TVs in US homes

For the first time, the top three most frequently owned tech products are now devices with screens.

By Robert Williams • June 26, 2018

Exclusive: Courtyard by Marriott takes NFL fans behind the scenes with digital docu-series

"Courtyard: Unstoppable" launches today on Facebook Watch, with each episode following a changemaker as they pursue their football passions. 

By Erica Sweeney • June 26, 2018

Razor brand Billie opens discussions about women's body hair with crowd-sourced initiative

The direct-to-consumer marketer is asking followers to upload images that show positive depictions of women with body hair to its website. 

By Erica Sweeney • June 26, 2018

MLB fan data signals power of location marketing

Gravy Analytics studied baseball stadiums, brands that sponsor them and visitors to determine how well each sponsor targeted their desired audience.

By Robert Williams • June 26, 2018

CBS extends NFL mobile streaming deal through 2022

Starting with the 2018 season, sports fans only need a smartphone to watch NFL games on the network.

By Robert Williams • June 26, 2018

Comic Dive: The Hack-King

Burger King's latest marketing moves hack into pop culture to take over the conversation.

By John Hazard and Lisa Burdige • June 26, 2018

Power Rangers AR ads spurred 2.5x higher-than-average CTR

Fans could virtually try on character helmets in a selfie once they clicked on a browser-based ad on Forbes, Variety, Parents or other publisher sites.

By Robert Williams • June 26, 2018