El Jimador tequila taps NFC to boost soccer campaign

Customers can tap their phone on bottles and coasters equipped with high-tech tags and enter for a chance to win $25,000, custom jerseys and other prizes.

By Robert Williams • June 21, 2018

HBO calls on Alexa for 'Westworld' voice game

Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama.

By Natalie Black (Koltun) , Robert Williams • June 21, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Nat Geo tests Instagram's new long-form video hub

The social platform's executives noted that while IGTV won't have ads at launch, it will likely evolve to one day include a monetization system.

By Natalie Black (Koltun) • June 21, 2018

Comic Dive: Lost in Translation

As U.S. businesses still struggle to adapt to GDPR a month later, some sites have been locked or display differently for EU visitors.

By John Hazard and Lisa Burdige • June 21, 2018

Snapchat's new docu-series lets viewers insert themselves into scenes via AR

The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen.

By Erica Sweeney • June 21, 2018

Google touts new creative suite for YouTube, ARCore at Cannes Lions

The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale. 

By Erica Sweeney • June 21, 2018

Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand

In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening."

By Chantal Tode • June 21, 2018

Google debuts podcast app for Android

Listeners can receive content suggestions from the search giant based on their subscriber history and preferences.

By Robert Williams • June 20, 2018

JBL launches Instagram audio series for NBA Draft Day

The 60-second series follows draftees like Marvin Bagley III and Michael Porter Jr., as they await news about their future teams.

By Robert Williams • June 20, 2018

Facebook adds autoplay video ads to Messenger

Users can't opt out of the ads, which will appear in the chat app's inbox alongside messages from friends and other contacts.

By Robert Williams • June 20, 2018

Marriott brings Amazon's Alexa to the hotel room

Amazon demonstrates the range of uses for Alexa with new hospitality-focused features at select properties like Marriott, Westin and St. Regis this summer.

By Robert Williams • June 20, 2018

Why Target would welcome tougher US data regulations

At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward.

By Chantal Tode • June 20, 2018

All 4 major US carriers roll back data sharing with brokers

AT&T, Sprint and T-Mobile followed Verizon in ending business with Zumigo and LocationSmart, whose practices are under growing scrutiny.

By Peter Adams • June 20, 2018

Why quality trumps quantity for video publishers

Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak. 

By David Kashak • June 20, 2018

Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators

The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content. 

By Erica Sweeney • June 20, 2018

Unilever ramps up focus on quality, inclusion in marketing with 2 initiatives

The CPG giant is calling on content creators and distributors to remove outdated stereotypes, while also cracking down on influencer fraud. 

By Erica Sweeney • June 20, 2018

L'Oréal glamorizes AR tech with 2-way beauty consultation

A new offering for the company's NYX Cosmetics brand unveiled at Cannes Lions lets a beauty professional virtually place products on a user's face through a smartphone.

By Chantal Tode • June 19, 2018

IDC: Smartwatches to drive growth for wearables

The forecast comes as Garmin debuts a line of watches with contactless payment, topographical maps, storage for music playlists and biometrics.

By Robert Williams • June 19, 2018

Oath brings VR ads to programmatic marketplace

LG, Chevrolet and Peugeot are already using Oath's new 3D mobile ads.

By Robert Williams • June 19, 2018

AB InBev debuts first blockchain-based mobile ad campaign

Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data. 

By Robert Williams • June 19, 2018

Magna upgrades global ad growth forecasts, with Facebook and Google as drivers

A string of controversies appears to have had little impact on both companies' momentum, as they reported collective revenue growth of 31% in Q1. 

By Erica Sweeney • June 19, 2018

Study: Mobile ads to exceed 30% market share in 2020

While mobile ad spending is estimated to overtake broadcast TV in 2021, TV still spurs greater ad recall among viewers.

By Robert Williams • June 19, 2018

Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content

The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions.

By Jessi Devenyns • June 19, 2018

Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs

The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18. 

By Erica Sweeney • June 19, 2018

Burger King's 5-step plan for hacking pop culture

At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture.

By Chantal Tode • June 18, 2018