Mobile: Page 187
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Q&A
BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.
By Peter Adams • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ford expands self-driving delivery tests with Postmates in Miami
Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system.
By Erica Sweeney • June 13, 2018 -
At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
By Dan O'Shea • June 12, 2018 -
DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
By Robert Williams • June 12, 2018 -
Apple bans mining of cryptocurrencies
While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.
By Robert Williams • June 12, 2018 -
IAB: Podcast ad revenue grew 86% in 2017 to hit $314M
Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere, on practically any device.
By Erica Sweeney • June 12, 2018 -
First-ever Covergirl store planned for Times Square
The first store dedicated to the mass market beauty brand will open this fall in New York City.
By Daphne Howland • June 12, 2018 -
Opinion
Is limiting the unlimited the way to serve the mobile appetite?
New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • June 12, 2018 -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
By Robert Williams • June 12, 2018 -
Kraft chisels personalized cheese sculptures that look like dad for Father's Day
The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.
By Erica Sweeney • June 12, 2018 -
Facebook launches gaming video platform to battle Twitch
Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.
By Robert Williams • June 11, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
Rakuten acquires mobile pickup platform Curbside
The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.
By Robert Williams • June 11, 2018 -
Disney promotes 'Aladdin' Broadway musical with VR
A 360-degree video immerses viewers in a performance as facts about the show appear.
By Robert Williams • June 11, 2018 -
Kellogg's opens NYC cereal café to World Cup watch parties
Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.
By Erica Sweeney • June 11, 2018 -
Location data is a boon for marketers, study says
Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.
By Robert Williams • June 8, 2018 -
Snapchat, SeatGeek partner on in-app ticket buying
The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.
By Robert Williams • June 8, 2018 -
Ericsson's ad tool ties location, carrier data for verification
Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.
By Robert Williams • June 8, 2018 -
Subaru saw 17% jump in site traffic from Amazon-focused mobile push
The carmaker sidestepped the rush among competitors to advertise on TV during NFL games and took a more targeted digital approach.
By Chris Kelly • June 8, 2018 -
H&M tests voice-activated mirrors at NYC flagship
Smooth-talking mirrors deliver magazine-cover selfies, style suggestions and QR code discounts.
By Daphne Howland • June 8, 2018 -
Column
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.
By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018 -
Facebook funds news shows from Fox News, CNN for Watch
The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.
By Robert Williams • June 7, 2018 -
Stance offers mobile self-checkout without an app download
The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.
By Robert Williams • June 7, 2018
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