Mobile: Page 187
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Nestlé Pakistan's mobile web campaign features 3D imagery
The company promoted Pure Life water's new bottle design with a strategy that didn't strain low-bandwidth networks in the country.
By Robert Williams • June 18, 2018 -
Study: Only 8% of consumers are 'very satisfied' with promotional emails
Research shows that nearly 70% of marketers use email marketing, but often miss the mark in message delivery.
By Erica Sweeney • June 18, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
DC United brings virtual currency to new Audi Field app
Attendees can earn Fan Allocation Money to trade for upgrades and experiences at the soccer stadium.
By Robert Williams • June 18, 2018 -
Volvo, HP test LinkedIn's new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
By Robert Williams • June 18, 2018 -
BarkBox shifts ad spend from Facebook to traditional channels
The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April.
By Erica Sweeney • June 18, 2018 -
McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'
The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards.
By Erica Sweeney • June 18, 2018 -
Opinion
Maybelline's marketing gets consumers' lips to do the talking
Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off.
By Brad Fay • June 18, 2018 -
Lululemon notches 38% open rate by optimizing emails for mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
By Chris Kelly • June 18, 2018 -
Survey: Fewer online merchants accept payments from Apple, Google
Retailers ramped up support for PayPal and Amex Express Checkout as ease of use and fraud detection were top challenges.
By Robert Williams • June 15, 2018 -
Study: Facebook use for news drops 20 percentage points among younger audiences
WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news.
By Erica Sweeney • June 15, 2018 -
Pandora, Postmates and Tinder test Snap's new developer kit
As rumored in May, Snapchat is opening its platform to third-party apps and promising stronger privacy protections.
By Robert Williams • June 15, 2018 -
Bank of America's AI-powered assistant hits 1M users in first 2 months
More features will be added this week for greater personalization and mobile functionality.
By Robert Williams • June 15, 2018 -
Google gives users more control over ad experience
One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content.
By Erica Sweeney • June 15, 2018 -
Universal, Telemundo partner on Facebook Messenger soccer game
Goal! was launched alongside Telemundo's coverage of the 2018 FIFA World Cup in Russia.
By Robert Williams • June 15, 2018 -
John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign
The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics.
By Erica Sweeney • June 15, 2018 -
Column
Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum
Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.
By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 15, 2018 -
Retrieved from Amazon on June 14, 2018
Report: Microsoft creating cashierless tech to battle Amazon Go
Microsoft could be emerging as a fierce player in the checkout technology market, according to Reuters.
By Dan O'Shea • June 14, 2018 -
Twitter focuses on news in latest app redesign
Revamped user timelines will show more personalized content, along with notifications for live events like the World Cup.
By Robert Williams • June 14, 2018 -
Cargo partners with Snapchat, SnackNation for LA rollout
Ride-hailing passengers can browse and order products by scanning a Snapcode on the in-car box.
By Robert Williams • June 14, 2018 -
ESPN trolled iPhone users during NBA Finals
The sports network used AirDrop to send individualized messages to bystanders in five NYC locations.
By Robert Williams • June 14, 2018 -
EMarketer: Zelle to become most-used P2P payment app
The platform is predicted to overtake PayPal's Venmo and Square Cash this year for person-to-person payments.
By Robert Williams • June 14, 2018 -
Opinion
Why voice isn't poised to take over the marketing world — yet
Drum Agency's David Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.
By David Randolph • June 14, 2018 -
Facebook will require advertisers to reveal data-brokers' role in ad targeting
The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled.
By Erica Sweeney • June 14, 2018 -
64% of live streamers have engaged with ads, IAB finds
With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways.
By Erica Sweeney • June 14, 2018 -
Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs
Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction.
By Erica Sweeney • June 13, 2018
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