Mobile: Page 188
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Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018 -
Google adds tools for brick-and-mortar retailers to entice online shoppers
"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.
By Robert Williams • June 13, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Apple aims to stop contact data sharing among apps
The tech giant changed its App Store rules to restrict how developers use information about friends and contacts of iPhone owners.
By Robert Williams • June 13, 2018 -
Las Vegas mall gets a sassy AI chatbot
Jules hopes to connect with younger shoppers at the Miracle Mile Shops in Las Vegas through Facebook Messenger.
By Dan Alaimo • June 13, 2018 -
Amazon dominates Father's Day digital advertising with 6B impressions, analysis finds
Desktop display ads were the most popular format, used by 73% of brands included in the analysis, while mobile display ads accounted for just 24%.
By Erica Sweeney • June 13, 2018 -
Bud Light, Dunkin' are first to sponsor Snapchat's AR games
Branded Snappable games show the company's continued focus on AR to engage users more immersively.
By Robert Williams • June 13, 2018 -
Q&A
BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing
In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.
By Peter Adams • June 13, 2018 -
Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up
Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative.
By Erica Sweeney • June 13, 2018 -
Ford expands self-driving delivery tests with Postmates in Miami
Consumers can place orders with more than 70 local participating businesses, with food delivered via a special vehicle equipped with a transit locker system.
By Erica Sweeney • June 13, 2018 -
At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
By Dan O'Shea • June 12, 2018 -
DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
By Robert Williams • June 12, 2018 -
Apple bans mining of cryptocurrencies
While interest in cryptocurrency remains high, there are a few stumbling blocks that need to be overcome for wider acceptance from marketers.
By Robert Williams • June 12, 2018 -
IAB: Podcast ad revenue grew 86% in 2017 to hit $314M
Marketers are taking advantage of the channel's ability to reach already engaged consumers anywhere, on practically any device.
By Erica Sweeney • June 12, 2018 -
First-ever Covergirl store planned for Times Square
The first store dedicated to the mass market beauty brand will open this fall in New York City.
By Daphne Howland • June 12, 2018 -
Opinion
Is limiting the unlimited the way to serve the mobile appetite?
New tools by Google and Apple will soon let users control their screen time, but will also impact marketing campaigns, writes Possible Mobile's Jeff Hasen.
By Jeff Hasen • June 12, 2018 -
Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018 -
Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
By Robert Williams • June 12, 2018 -
Kraft chisels personalized cheese sculptures that look like dad for Father's Day
The brand is auctioning off five of the sharp cheddar-based busts on eBay as a last-minute gift idea, with proceeds going to Feeding America.
By Erica Sweeney • June 12, 2018 -
Facebook launches gaming video platform to battle Twitch
Fb.gg serves as a hub of games streaming on the social giant and lets users subscribe to esports celebrities' channels.
By Robert Williams • June 11, 2018 -
Macy's recruits employees as brand ambassadors
The department store hopes transforming its employees into social media influencers will drive both brand connection and sales.
By Robert Williams • June 11, 2018 -
Rakuten acquires mobile pickup platform Curbside
The deal comes at a time when mobile ordering and pickup are becoming more popular, making the space competitive.
By Robert Williams • June 11, 2018 -
Disney promotes 'Aladdin' Broadway musical with VR
A 360-degree video immerses viewers in a performance as facts about the show appear.
By Robert Williams • June 11, 2018 -
Kellogg's opens NYC cereal café to World Cup watch parties
Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.
By Erica Sweeney • June 11, 2018 -
Location data is a boon for marketers, study says
Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.
By Robert Williams • June 8, 2018 -
Snapchat, SeatGeek partner on in-app ticket buying
The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.
By Robert Williams • June 8, 2018
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