Mobile: Page 188
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Forrester: Mobile will drive 72% of growth in online video ad spend
Mobile’s share of the online video ad market will grow from 50% this year to 59% by 2023.
By Robert Williams • June 7, 2018 -
Facebook opens up Marketplace to business ads
Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.
By Robert Williams • June 7, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Budweiser ties search to its music history through OOH displays
Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer.
By Erica Sweeney • June 7, 2018 -
ComScore, PushSpring partner to merge mobile ad planning and buying
Marketers can target ads based on mobile app consumption, demographics and location.
By Robert Williams • June 6, 2018 -
KitchenAid boosts social media engagement 85%
The appliance brand focused on responding to customer questions about deliveries and repairs.
By Robert Williams • June 6, 2018 -
Facebook tests Musical.ly competitor called 'Lip Sync Live'
Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.
By Robert Williams • June 6, 2018 -
Survey: Employee advocacy outweighs influencer marketing
Social marketers see the tactic as a cost-effective, scalable alternative to micro-influencers, Sprout Social found.
By Robert Williams • June 6, 2018 -
How data and a luxe experience boosted Tea Forte's ROI 20x
Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon?
By Natalie Black (Koltun) • June 6, 2018 -
Apple debuts screen limits, Siri shortcuts and privacy updates
Enhanced performance is a focus of iOS 12, which will include a new Shortcuts feature for Siri as Apple tries to catch up in the voice-assistant space.
By Robert Williams • June 5, 2018 -
Gravy says the price is right for mobile shopping game show
A nightly game show lets people compete for discounts on a variety of products with limited supply.
By Dan O'Shea • June 5, 2018 -
Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience
Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores.
By Erica Sweeney • June 5, 2018 -
Senate panel to probe Facebook after NYT points to new data collection lapses
The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.
By Peter Adams • June 5, 2018 -
Mastercard, Diebold Nixdorf partner on mobile ATM services
Users of automated teller machines can tap or scan a QR code on their phone and receive cash without pulling out a card.
By Robert Williams • June 5, 2018 -
Study: 71% of retailers use mobile location strategies to boost store traffic
New GDPR regulations have raised questions for vendors and marketers around limitations of data collection.
By Robert Williams • June 5, 2018 -
Report: McDonald's to equip 1K restaurants with kiosk, mobile ordering each quarter
The fast food chain's modernization plan includes investments in mobile and tech platforms.
By Robert Williams • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018 -
Report: Apple mulls app network with Snap, Pinterest to grow ad business
The tech giant met with app makers about a network for distributing digital ads and sharing revenue.
By Robert Williams • June 4, 2018 -
Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa
Most U.S. consumers (70%) haven't used a voice-enabled digital assistant to find product information or make a purchase.
By Robert Williams • June 4, 2018 -
AR, VR spending could hit $27B in 2018
While that prediction spans several industries, retail is among the top drivers of the technology's adoption, according to the International Data Corporation.
By Dan O'Shea • June 4, 2018 -
Apple reportedly to announce phone-to-phone AR at WWDC
The iPhone maker designed a two-user system that holds image data on phones to allay privacy concerns and plans to debut the tech at its developer conference this week.
By Robert Williams • June 4, 2018 -
Memorial Day didn't deliver on email marketing performance, analysis finds
Clicks and open rates were lower than for previous Mondays, and emails put a strong emphasis on sales around the holiday.
By Erica Sweeney • June 4, 2018 -
Study: Many publishers' EU sites are faster and ad-free under GDPR
When ads do appear on E.U. versions of publishers' sites, Google DoubleClick is being used to serve them.
By Erica Sweeney • June 4, 2018 -
Tic Tac celebrates 50 years with house tour featuring flavor mixing, GIF booth
The activation urges visitors to shake their packs of Tic Tacs and share the image on social media for a chance to win tickets to the music festival Elrow.
By Erica Sweeney • June 4, 2018 -
Adidas, AmEx, P&G test Pinterest's wide-format video ads
Video is a quickly growing portion of the platform's strategy as it competes against the likes of Facebook and Google.
By Robert Williams • June 1, 2018 -
Report: Digital ad marketplace for publishers gains steam with new members
Rolling Stone, New York Media and PopSugar have joined Vox's Concert, which can now sell ads across 122 million unique site visitors in an attempt to compete with Facebook and Google.
By Erica Sweeney • June 1, 2018
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