Mobile: Page 189
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Ericsson's ad tool ties location, carrier data for verification
Emodo Audiences uses the information to pre-verify mobile audiences and ad inventory to avoid wasted spend.
By Robert Williams • June 8, 2018 -
Subaru saw 17% jump in site traffic from Amazon-focused mobile push
The carmaker sidestepped the rush among competitors to advertise on TV during NFL games and took a more targeted digital approach.
By Chris Kelly • June 8, 2018 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
H&M tests voice-activated mirrors at NYC flagship
Smooth-talking mirrors deliver magazine-cover selfies, style suggestions and QR code discounts.
By Daphne Howland • June 8, 2018 -
Column
Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'
"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.
By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018 -
Facebook funds news shows from Fox News, CNN for Watch
The social networking giant is far from the only social media network cozying up to publishers now that there's a bigger focus on quality content.
By Robert Williams • June 7, 2018 -
Stance offers mobile self-checkout without an app download
The sock and underwear retailer lets customers use their smartphone's web browser to buy products with Apple Pay, Google Pay or a credit card.
By Robert Williams • June 7, 2018 -
Forrester: Mobile will drive 72% of growth in online video ad spend
Mobile’s share of the online video ad market will grow from 50% this year to 59% by 2023.
By Robert Williams • June 7, 2018 -
Facebook opens up Marketplace to business ads
Retailers Thread Wallets and FabFitFun have boosted their returns on ad spend with the social network's new classified section ads.
By Robert Williams • June 7, 2018 -
Budweiser ties search to its music history through OOH displays
Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer.
By Erica Sweeney • June 7, 2018 -
ComScore, PushSpring partner to merge mobile ad planning and buying
Marketers can target ads based on mobile app consumption, demographics and location.
By Robert Williams • June 6, 2018 -
KitchenAid boosts social media engagement 85%
The appliance brand focused on responding to customer questions about deliveries and repairs.
By Robert Williams • June 6, 2018 -
Facebook tests Musical.ly competitor called 'Lip Sync Live'
Users can choose from song titles to personalize videos and challenge friends to a lip sync battle.
By Robert Williams • June 6, 2018 -
Survey: Employee advocacy outweighs influencer marketing
Social marketers see the tactic as a cost-effective, scalable alternative to micro-influencers, Sprout Social found.
By Robert Williams • June 6, 2018 -
How data and a luxe experience boosted Tea Forte's ROI 20x
Can a high-end brand maintain its air of exclusivity when a pressured environment requires being on Amazon?
By Natalie Black (Koltun) • June 6, 2018 -
Apple debuts screen limits, Siri shortcuts and privacy updates
Enhanced performance is a focus of iOS 12, which will include a new Shortcuts feature for Siri as Apple tries to catch up in the voice-assistant space.
By Robert Williams • June 5, 2018 -
Gravy says the price is right for mobile shopping game show
A nightly game show lets people compete for discounts on a variety of products with limited supply.
By Dan O'Shea • June 5, 2018 -
Study: 80% of Gen Z like shopping in-store, but turn to e-commerce for convenience
Store design, unique merchandise and displays showing products in use are some of the top motivators for getting the age group into stores.
By Erica Sweeney • June 5, 2018 -
Senate panel to probe Facebook after NYT points to new data collection lapses
The social network is contesting a New York Times article that suggests deals with at least 60 device makers, including Apple, Samsung and Microsoft, involve collecting user information without proper consent.
By Peter Adams • June 5, 2018 -
Mastercard, Diebold Nixdorf partner on mobile ATM services
Users of automated teller machines can tap or scan a QR code on their phone and receive cash without pulling out a card.
By Robert Williams • June 5, 2018 -
Study: 71% of retailers use mobile location strategies to boost store traffic
New GDPR regulations have raised questions for vendors and marketers around limitations of data collection.
By Robert Williams • June 5, 2018 -
Retrieved from McDonald's on June 05, 2018
Report: McDonald's to equip 1K restaurants with kiosk, mobile ordering each quarter
The fast food chain's modernization plan includes investments in mobile and tech platforms.
By Robert Williams • June 5, 2018 -
Adidas assembles team of 56 sports 'creators' for World Cup push
Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same.
By Erica Sweeney • June 5, 2018 -
Retrieved from Apple on April 20, 2017
Report: Apple mulls app network with Snap, Pinterest to grow ad business
The tech giant met with app makers about a network for distributing digital ads and sharing revenue.
By Robert Williams • June 4, 2018 -
Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa
Most U.S. consumers (70%) haven't used a voice-enabled digital assistant to find product information or make a purchase.
By Robert Williams • June 4, 2018 -
AR, VR spending could hit $27B in 2018
While that prediction spans several industries, retail is among the top drivers of the technology's adoption, according to the International Data Corporation.
By Dan O'Shea • June 4, 2018
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