Mobile: Page 238
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Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Report: Alphabet said to weigh $1B investment in Lyft
Google's parent company grows closer to the ride-hailing app as its relationship with rival Uber breaks down.
By Robert Williams • Sept. 18, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nike debuts connected NBA jersey
Users can tap a chip on the shirt with a smartphone to activate game highlights, stats and shareable GIFs.
By Robert Williams • Sept. 18, 2017 -
Volkswagen enlists Instagram for virtual scavenger hunt
The “Rule the Road” campaign for the 2018 Tiguan features the inflatable gorilla from its TV ads.
By Robert Williams • Sept. 18, 2017 -
Why Amazon's 1-click patent expiring is good news for mobile retail
Shopping could be streamlined across more mobile retailers if the popular functionality is widely adopted.
By Chantal Tode , Robert Williams • Sept. 15, 2017 -
Marie Claire, Mastercard develop app for pop-up store
The app lets users make transactions, book appointments with a stylist and sign up for in-store events.
By Robert Williams • Sept. 15, 2017 -
Column
Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
Vitaminwater quenches summer thirsts with interactive vending machines
Visitors received free samples after successfully replicating a pattern of flashing lights on the music-playing machines.
By David Kirkpatrick • Sept. 15, 2017 -
Rue La La and Dunkin' co-design online fall fashion boutique
"Girl on the Go: Fall Style" highlights the DD Perks loyalty program with special offers.
By David Kirkpatrick • Sept. 15, 2017 -
Facebook quietly tests group video chat app in Denmark
Bonfire is the social media giant's latest attempt to copy mobile apps that have proven particularly successful among teens.
By Robert Williams • Sept. 14, 2017 -
NFL Network links with JibJab Camera app to lure young fans
Users can create personalized football-themed avatars and share them on social media.
By Robert Williams • Sept. 14, 2017 -
Target employees migrate to mobile Zebra device
The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.
By Dan O'Shea • Sept. 14, 2017 -
DoubleTree builds latest campaign around 'warm cookie welcome'
The hotel chain wants to inspire others to make the world a more welcoming place.
By David Kirkpatrick • Sept. 14, 2017 -
EMarketer lowers TV ad spend forecast as cord-cutting accelerates
Marketers are expected to spend $71.65 billion on TV ads this year, down from eMarketer's $72.72 billion prediction in Q1.
By David Kirkpatrick • Sept. 14, 2017 -
Study: Mobile video consumption plateaus for first time in 5 years
Despite massive growth over the past 22 quarters, marketers still face challenges, such as a lack of metrics to help them understand consumers' viewing habits.
By Robert Williams • Sept. 14, 2017 -
Gap brings together Cher and Future to promote message of unity
A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign.
By David Kirkpatrick • Sept. 14, 2017 -
Opinion
Why brand building is dead ... but building a brand that drives sales is alive and well
Eyeview CMO Jeff Fagel details lessons that can be learned from upstarts like Dollar Shave Club and The Tie Bar, which are outsmarting legacy businesses.
By Jeff Fagel • Sept. 14, 2017 -
'Paddington' sequel taps mobile game for movie promo
The Vivendi film is getting an app to advertise and boost anticipation ahead of its release.
By Robert Williams • Sept. 13, 2017 -
Brands show off ARKit innovations with slew of new mobile apps
Ikea, Major League Baseball, MoneyLion and Cambria are all using Apple's AR technology to boost engagement and help consumers.
By Robert Williams • Sept. 13, 2017 -
Mattel's Barbie app said to violate children's ad guidelines
A watchdog outed the toymaker to protect the app's young users, who might not understand the ads' intent without a clear label.
By Robert Williams • Sept. 13, 2017 -
Dollar General, Kellogg's extend on-pack literacy stories to social
The two brands partnered for "Here's My Story," a campaign that shares customers' personalized literacy and education achievements.
By David Kirkpatrick • Sept. 13, 2017 -
With iPhone 8 and iPhone X, Apple takes smartphone to new UGC heights
Better-than-ever selfies and more immersive AR experiences are on their way thanks to a number of new camera-oriented advancements.
By Chantal Tode • Sept. 12, 2017 -
Hollister's playable ads grab elusive attention of teens
The games have generated more than eight years' worth of play time in just a few months.
By Robert Williams • Sept. 12, 2017 -
Apple set to unveil Face ID and AR features
The tech company's latest announcement should have more in store than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
Nevada entices tourists with VR road trip
The "Don't Fence Me In" campaign taps 360-degree video to highlight the state's natural beauty.
By Robert Williams • Sept. 12, 2017
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