Amazon targets teen market with new app-based program

Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.

By Daphne Howland • Oct. 12, 2017

Shake Shack extends mobile strategy with new guest flow

The chain is testing a new store model designed with mobile ordering in mind. 

By Erica Sweeney • Oct. 12, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Study: Analytics, data management are martech's top ROI performers

Despite marketers facing some challenges with marketing technology, the report underscores the potential for driving ROI. 

By David Kirkpatrick • Oct. 12, 2017

Piper Jaffray: Teen preference rises for Snapchat, Amazon and drops for linear TV

The major brands experiencing the biggest decline in preference among teens include Nike, Ralph Lauren and UGG. 

By David Kirkpatrick • Oct. 12, 2017

Food Network updates Messenger chatbot's cooking vocabulary

The bot provides daily food tips and content beyond simple recipe ideas and now has a "surprise me" button for users looking for inspiration.

By Robert Williams • Oct. 11, 2017

Chase's Warriors sponsorship underpins Chase Pay growth

The bank will be able to collect customer data and offer loyalty rewards to basketball fans through its mobile payment platform.

By Robert Williams • Oct. 11, 2017

Porsche tests app-based vehicle subscription plan

The program offers vehicle exchanges, unrestricted mileage and on-demand access for up to 22 different Porsche models.

By Robert Williams • Oct. 11, 2017

Haven Life debuts AI-powered features to streamline life insurance purchases

The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process. 

By Erica Sweeney • Oct. 11, 2017

Pizza Hut keeps customers as warm as its pies with new 'Pizza Parka'

Made of the same materials as the brand's new carrying pouches, the coat includes a pocket where wearers can slip their phones for easy mobile ordering.

By David Kirkpatrick • Oct. 11, 2017

Are you ready to market on voice-controlled devices?

The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.

By Mike Mothner • Oct. 11, 2017

How marketing strategies are changing to accommodate transition to the cloud

Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.

By Dan Blacharski • Oct. 11, 2017

Snapchat debuts Context Cards to bolster local discovery

The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.

By Robert Williams • Oct. 11, 2017

Steve Aoki debuts Skype chatbot for on-the-bus tour experience

The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location. 

By Robert Williams • Oct. 10, 2017

Hasbro's Monopoly teams with Lucktastic app on sweepstakes

Contestants can win as much as $250,000 in Monopoly-branded mobile games.

By Robert Williams • Oct. 10, 2017

HGTV's 'Santa HQ' experience adds mobile AR features for mall shoppers

Visitors to select Macerich malls can customize their experience by using augmented reality to view Santa's Workshop.

By Robert Williams • Oct. 10, 2017

How in-store social sharing can bring a little spark back to retail

Whether it's designated photo-taking spots, featured attractions or creative hashtags, brands thrive when they merge online and physical experiences.

By Erica Sweeney • Oct. 10, 2017

Why Gen Z might signal the end of demographic targeting as we know it

The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.

By Peter Adams • Oct. 10, 2017

Carl's Jr pesters Amazon on Twitter to acquire it

The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon. 

By Daphne Howland • Oct. 10, 2017

Walmart unveils new 'Mobile Express' returns

In some cases, customers don't even have to return an item to get a refund, the retail giant said.

By Daphne Howland • Oct. 9, 2017

Snap Maps drives 40% growth in Stories messages

With more than one-third of users engaging with Snapchat's augmented reality technology, this puts the platform ahead of both Apple and Facebook in AR use. 

By Robert Williams • Oct. 9, 2017

Study: Interactive video ads boost viewing time 47%

Brands triple the time spent with consumers when using 15-second interactive ads, Magna found.

By Robert Williams • Oct. 9, 2017

Mercedes-Benz weaves 'Justice League' stories into Instagram comics

The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.

By David Kirkpatrick , Chantal Tode • Oct. 9, 2017

Brands might be overdoing it on social media

Research by Temple University found that marketers and consumers have different views about how and when to use the channel.

By David Kirkpatrick • Oct. 9, 2017

Dove pulls ad viewed as racially insensitive

The image depicted a black woman removing a brown top to reveal a white woman underneath in what was perceived as washing away race.

By David Kirkpatrick • Oct. 9, 2017

Estée Lauder and L'Oréal get aesthe-tech with AI, AR

The brands are among beauty companies looking to capitalize on modern tech capabilities.

By Alex Hickey • Oct. 6, 2017