Snapchat targets startups with discounts on ad space

The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.

By Robert Williams • Oct. 4, 2017

Anthropologie brings furniture customization to AR

The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.

By Dan O'Shea • Oct. 4, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Flonase gets NFC-enabled 'smart' shelves in Canadian retailers

Consumers can tap a special chip on the shelves with their smartphone to access product details.

By Robert Williams • Oct. 4, 2017

New 'Game of Thrones' mobile game seeks to satiate fan appetites

The massively multiplayer online game, coming a month after season seven's finale, could keep fans engaged as they wait over a year for season eight.

By Robert Williams • Oct. 4, 2017

Study: Social media puts mobile users in bad mood compared to games

In a comparison of smartphone activities, consumers were happiest while playing games, making them open to in-app ads, AdColony found.

By Robert Williams • Oct. 4, 2017

Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms

As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services. 

By David Kirkpatrick • Oct. 4, 2017

Apple News lets publishers test ads served by Google's DoubleClick

The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.

By Robert Williams • Oct. 3, 2017

EMarketer cuts forecast for global Snapchat revenue by 14%

The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.

By Robert Williams • Oct. 3, 2017

Lay's boosts reach among young adults with Instagram campaign

The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone.

By Robert Williams • Oct. 3, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Study: Limit win-back email campaigns to 3 sends

Email campaigns targeting inactive database names have an average open rate of 32.09%, according to research from Klaviyo. 

By David Kirkpatrick • Oct. 3, 2017

How Walmart is simplifying building cross-platform apps

The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.

By Robert Williams • Oct. 2, 2017

New Michael Jackson release includes global AR experience

Billboards and posters in major cities around the world will launch the experience via the Shazam app. 

By David Kirkpatrick • Oct. 2, 2017

Audi sends in the clowns to highlight vehicle safety features

The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.

By David Kirkpatrick • Oct. 2, 2017

Why marketers should tune into YouTube's in-app sharing feature

Though met with little fanfare, the new offering could hold a wealth of user data, writes Josh Niederriter, head of programmatic at Fetch.

By Josh Niederriter • Oct. 2, 2017

Dunkin' Donuts partners with Timehop, adds Alexa skill for National Coffee Day

The campaign is heavily focused on enabling customers to share images via Timehop, Snapchat and Instagram. 

By Robert Williams • Sept. 29, 2017

Study: Mobile to capture 80% of search budgets by 2021

Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search.

By Robert Williams • Sept. 29, 2017

Taco Bell boosts store traffic with location-based mobile targeting

GroundTruth helped the Mexican fast-food chain drive more than 170,000 store visits with mobile ads.

By Robert Williams • Sept. 29, 2017

Ikea snaps up on-demand services firm TaskRabbit

The strategic deal could help the Scandinavian home furnishings retailer ease a customer pain point. 

By David Kirkpatrick • Sept. 29, 2017

Forrester debuts Tap app to let consumers share opinions with brands

The research firm's new mobile offering gives marketers real-time responses from their customers.

By Robert Williams • Sept. 29, 2017

Taco Bell and Forever 21 co-design 'food fashion' with new clothing line

Fans can submit photos or videos on social media with the hashtag #F21xTacoBell to be featured at the launch party.

By David Kirkpatrick • Sept. 29, 2017

Uber sued by ad tech firm, adding to legal woes

The filing comes a little over a week after the ride-hailing company sued Dentsu's Fetch agency, alleging fraud and breach of contract.

By David Kirkpatrick • Sept. 29, 2017

Bud Light, 'Blade Runner' help launch Snapchat's brand AR World Lenses

At Advertising Week, Snap Inc.'s Imran Khan introduced a talking beer vendor and flying car that can be inserted into users' real-world surroundings.

By Chantal Tode • Sept. 28, 2017

Disney and Garmin gamify exercise with Vívofit Jr. 2 wearable for kids

Many brands are leveraging this type of tech to bridge digital and offline worlds and boost mobile app engagement.

By Robert Williams • Sept. 28, 2017

Ford and Lyft team up for self-driving technology

The deal comes amid a tangled web of alliances among carmakers, ride-hailing startups and tech companies.

By Robert Williams • Sept. 28, 2017