Mastercard pairs with WeWork on shared workspace IoT tech

The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.

By Robert Williams • Oct. 6, 2017

Study: Ad-supported cooking videos on Facebook have major foreign audience

While food publishers feature ads directed to a U.S. audience, people who view cooking videos on Facebook are more likely to live in other countries.

By Robert Williams • Oct. 6, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Google pays publishers to make shareable content on Stamp

The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.

By Robert Williams • Oct. 6, 2017

Mattel scraps kid-centered AI device amid privacy concerns

The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.

By Robert Williams • Oct. 6, 2017

Jeep spotlights young women artists in new music-centric campaign

Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.  

By David Kirkpatrick • Oct. 6, 2017

EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain

Overall, app usage continues to grow as it becomes concentrated among fewer apps.

By Robert Williams • Oct. 5, 2017

KLM's 'Flight Upgrader' app offers VR glimpse of travel

The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.

By Robert Williams • Oct. 5, 2017

1-800-Flowers debuts Google Assistant ordering

Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.

By Robert Williams • Oct. 5, 2017

Wendy's and Wingstop become embroiled in Twitter 'rap battle'

The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.

By David Kirkpatrick • Oct. 5, 2017

4 major legal issues facing online and traditional retailers

The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.

By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017

Google converges AI, hardware and software with second-generation products

Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up. 

By Peter Adams • Oct. 4, 2017

Snapchat targets startups with discounts on ad space

The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.

By Robert Williams • Oct. 4, 2017

Anthropologie brings furniture customization to AR

The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.

By Dan O'Shea • Oct. 4, 2017

Flonase gets NFC-enabled 'smart' shelves in Canadian retailers

Consumers can tap a special chip on the shelves with their smartphone to access product details.

By Robert Williams • Oct. 4, 2017

New 'Game of Thrones' mobile game seeks to satiate fan appetites

The massively multiplayer online game, coming a month after season seven's finale, could keep fans engaged as they wait over a year for season eight.

By Robert Williams • Oct. 4, 2017

Study: Social media puts mobile users in bad mood compared to games

In a comparison of smartphone activities, consumers were happiest while playing games, making them open to in-app ads, AdColony found.

By Robert Williams • Oct. 4, 2017

Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms

As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services. 

By David Kirkpatrick • Oct. 4, 2017

Apple News lets publishers test ads served by Google's DoubleClick

The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.

By Robert Williams • Oct. 3, 2017

EMarketer cuts forecast for global Snapchat revenue by 14%

The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.

By Robert Williams • Oct. 3, 2017

Lay's boosts reach among young adults with Instagram campaign

The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone.

By Robert Williams • Oct. 3, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Study: Limit win-back email campaigns to 3 sends

Email campaigns targeting inactive database names have an average open rate of 32.09%, according to research from Klaviyo. 

By David Kirkpatrick • Oct. 3, 2017

How Walmart is simplifying building cross-platform apps

The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.

By Robert Williams • Oct. 2, 2017

New Michael Jackson release includes global AR experience

Billboards and posters in major cities around the world will launch the experience via the Shazam app. 

By David Kirkpatrick • Oct. 2, 2017

Audi sends in the clowns to highlight vehicle safety features

The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.

By David Kirkpatrick • Oct. 2, 2017