Mobile: Page 240
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Hollister's playable ads grab elusive attention of teens
The games have generated more than eight years' worth of play time in just a few months.
By Robert Williams • Sept. 12, 2017 -
Apple set to unveil Face ID and AR features
The tech company's latest announcement should have more in store than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Nevada entices tourists with VR road trip
The "Don't Fence Me In" campaign taps 360-degree video to highlight the state's natural beauty.
By Robert Williams • Sept. 12, 2017 -
YouCam teams with Nolcha for AR app during New York Fashion Week
The app features runway-inspired virtual makeovers and backstage live streams.
By Robert Williams • Sept. 12, 2017 -
Unilever's Marmite uses facial recognition to test consumer tastes
In the latest sign of the technology's growing influence, the brand has a mobile site to measure "TasteFace."
By Robert Williams • Sept. 12, 2017 -
Study: Personalized email subject lines increase open rates by 50%
Nearly 98% of emails sent in Q2 didn't leverage personalization despite the proven benefits.
By David Kirkpatrick • Sept. 12, 2017 -
Report: Facebook to spend $1B on video programming
The social network wants more original content to keep audiences engaged.
By Robert Williams • Sept. 11, 2017 -
Disney debuts 'Club Mickey Mouse' on Facebook, Instagram
HP is sponsoring the "social-first" series that highlights the adventures of the latest batch of Mouseketeers.
By Robert Williams • Sept. 11, 2017 -
Snapchat partners with college newspapers for Discover
The student newspapers will post content using Campus Publisher Story.
By Robert Williams • Sept. 11, 2017 -
Crown Royal airs first regular season NFL liquor ad
With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts.
By David Kirkpatrick • Sept. 11, 2017 -
Sprint streamlines digital marketing business with new in-house agency
Last year, the brand successfully launched an in-house production unit called Yellow Fan Studios.
By Kayla Matthews • Sept. 11, 2017 -
MillerCoors taps non-traditional advertising to brew up interest for new brand
Two Hats, a light beer with fruit flavoring, comes as a bid to win over younger consumers and more women, in particular.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Pew: Two-thirds of Americans get news via social media
The biggest growth in social media news consumption was among people over 50.
By Robert Williams • Sept. 8, 2017 -
A+E Networks' Facebook show received 24M views in a week
"Bae or Bail," a hidden-camera reality show, is the network's first for Facebook Watch.
By Robert Williams • Sept. 8, 2017 -
NFL stars answer fans' football questions on StatMuse app
Users can virtually interact with football players and query StatMuse's sports stats database using voice commands.
By Robert Williams • Sept. 8, 2017 -
Lowe's crams DIY microvideos into Instagram Stories
The move underscores the potential of mobile video marketing, especially as more brands begin to leverage smartphones' full-screen vertical format.
By Robert Williams • Sept. 8, 2017 -
US Bank enables voice transactions via Alexa skill
In an industry not historically known for embracing user-friendly tech, several financial institutions are launching new tools for customers.
By Robert Williams • Sept. 7, 2017 -
Mountain Dew, AMC launch 'Walking Dead' AR app
Connecting the live show experience to a mobile game gives the soda brand a "second screen" advantage for engagement.
By Robert Williams • Sept. 7, 2017 -
Macy's I.N.C shows off Anna Sui designs with Facebook Messenger chatbot
Shoppers can view personalized notifications and the collection as well as make direct purchases.
By Robert Williams • Sept. 7, 2017 -
MediaRadar: 61% of publishers autoplay at least half of video ads
Major tech players' attempts to punish sites that support autoplay video suggest the format is on its way out, but adoption doesn't appear to be slowing.
By David Kirkpatrick • Sept. 7, 2017 -
Bud Light debuts mobile-enabled Touchdown Glass for NFL Kickoff
The glasses connect to an app and light up every time a fan's favorite football team scores.
By Robert Williams • Sept. 7, 2017 -
Accenture's acquisition spree continues with IBB Consulting, Matter deals
The latest buys include a design and innovation shop and a communications, media and technology specialist.
By David Kirkpatrick • Sept. 7, 2017 -
Facebook's reach figures don't match with US census data
An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology.
By David Kirkpatrick • Sept. 7, 2017 -
Visa calls an audible, drops NFL Kickoff ad to promote Harvey relief
A planned ad was swapped out last minute for one shot by NFL players with their smartphones asking for help with recovery efforts.
By David Kirkpatrick • Sept. 7, 2017 -
The Home Depot taps Google for voice shopping
The home improvement chain joins the voice-assistant fray this fall through a partnership with Google Express.
By Daphne Howland • Sept. 7, 2017
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