Mobile: Page 241
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Report: AdColony's interactive video platform ups engagement by 43%
Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.
By Samantha Schwartz • Aug. 22, 2017 -
Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad
An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology.
By Paul Conley • Aug. 22, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Gen Z values price, quality of product over brand name
A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world.
By David Kirkpatrick • Aug. 22, 2017 -
Google's new Android OS 'Oreo' lands with co-branded marketing push
Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.
By Paul Conley • Aug. 22, 2017 -
Domino's extends partnership with agency CP+B through 2020
The shop has helped turned the brand into a leader for innovations in online ordering.
By David Kirkpatrick , Peter Adams • Aug. 22, 2017 -
Dunkin' filters fan votes for new iced coffee flavors via Snapchat
For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream.
By David Kirkpatrick • Aug. 22, 2017 -
Report: Google works with publishers on driving subscriptions
Bloomberg reported the tech giant is rolling a handful of new features, including a retooling of the "first click free" link on its search response pages.
By David Kirkpatrick • Aug. 21, 2017 -
Facebook expands Craigslist-like Marketplace to include ticket sales, more
The news arrives shortly after reports of Amazon prepping a challenge to Ticketmaster, and could be a big deal for retailers looking to drive e-commerce sales.
By David Kirkpatrick • Aug. 21, 2017 -
Facebook looking into AR glasses, according to patent filing
The development comes nearly a year after rival Snap launched Snapchat Spectacles.
By Paul Conley • Aug. 21, 2017 -
Twitter losing Trump would be ruinous for its business, says analyst
Monness Crespi Hardt's James Cakmak told Bloomberg that the embattled platform could lose $2 billion — or one-fifth of its market value — if the president stopped tweeting.
By David Kirkpatrick • Aug. 21, 2017 -
Sprout Social brings chatbot tool to Facebook
The tool's debut follows close on the heels of a successful launch on Twitter.
By Paul Conley • Aug. 21, 2017 -
Discover swipes right to target millennials on Tinder
A campaign will feature Discover ads within the shuffled deck of "cards" on the dating app.
By Samantha Schwartz • Aug. 21, 2017 -
Deep Dive
2 audience studies highlight attention-grabbing digital strategies
Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad.
By Chantal Tode • Aug. 21, 2017 -
Jon Hamm hologram goes mobile to promote 'Marjorie Prime'
The star of AMC's "Mad Men" is reportedly the first actor to be turned into a hologram for VR and AR.
By Robert Williams • Aug. 18, 2017 -
Study: 9 of 10 retailers boost spending on mobile ads this year
More than half of retailers are sharing mobile unique promotion codes.
By Robert Williams • Aug. 18, 2017 -
Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook
The "Chill Like MJ" campaign also includes Snap Ads and a prank video on Facebook Messenger.
By Robert Williams • Aug. 18, 2017 -
Deloitte deepens marketing roster with Acne acquisition
The Swedish creative agency has worked with clients including Spotify, H&M and Ikea, the last of which it recently ran a viral campaign for.
By David Kirkpatrick • Aug. 18, 2017 -
GroupM revamps digital ad viewability standards to account for news feeds
WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.
By David Kirkpatrick , Chantal Tode • Aug. 18, 2017 -
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
The two brands are running slightly varied themes on the same concept.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Weather Company partners with Twitter for eclipse coverage
The Lucktastic app is also running a mobile sweepstakes for the celestial event.
By Robert Williams • Aug. 17, 2017 -
Toyota tests car-sharing technology in Honolulu
Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.
By Robert Williams • Aug. 17, 2017 -
Amazon expands payments for best Alexa developers
The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories.
By Robert Williams • Aug. 17, 2017 -
Pinterest adds pinch-to-zoom feature to mobile app
The zoom feature helps people to isolate items they see in pictures.
By Robert Williams • Aug. 17, 2017 -
Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017 -
Tostitos introduces 'lucky' packaging to show off NFL team traditions
Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content.
By David Kirkpatrick • Aug. 17, 2017
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