Mobile: Page 241
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Green Bay Packers tout new AR campaign
AR and VR may give the NFL better ways to engage younger, tech-savvy fans.
By Robert Williams • Sept. 6, 2017 -
Apple reverses policy on apps that track user movements
The iPhone maker said some apps won’t have to notify users of location tracking with an on-screen blue bar.
By Robert Williams • Sept. 6, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Verizon's loyalty program converts customer data into targeted rewards, ads
The phone company's latest attempt at boosting advertising sales offers customers concert tickets in exchange for sharing personal information.
By Robert Williams • Sept. 6, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017 -
Facebook confirms enterprise services strategy for WhatsApp
The platform would eventually charge businesses like airlines and e-commerce companies for use of its new verified account tools.
By David Kirkpatrick • Sept. 6, 2017 -
Dunkin' Donuts fills CMO role with agency vet
Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.
By David Kirkpatrick • Sept. 6, 2017 -
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Seeking qualified talent via in-app challenges is an interesting way for brands to leverage mobile tech for marketing and recruitment purposes.
By David Kirkpatrick , Peter Adams • Sept. 6, 2017 -
Alibaba's 'smile to pay' feature hits KFC restaurants in China
The e-commerce giant tests facial recognition technology for digital payments.
By Robert Williams • Sept. 5, 2017 -
Tinder tops app store sales with premium paid subscriptions
The dating app has the highest gross sales after starting Gold service for $14.99 a month.
By Robert Williams • Sept. 5, 2017 -
Amazon debuts Alexa skills for children from Nickelodeon, Sesame Street
Parental consent is required to allow access to Alexa skills aimed at kids ages 13 and under.
By Robert Williams • Sept. 5, 2017 -
Toyota's latest campaign taps customized emoji videos, ASMR and interactive ads
The "Sensations" campaign for the new Camry leverages innovative ways to ignite the senses of mobile users.
By Robert Williams • Sept. 5, 2017 -
Google's AdSense tests monetizing sites with fewer ads, better targeting
The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs.
By David Kirkpatrick , Chantal Tode • Sept. 5, 2017 -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017 -
Spotify drops head of original video and podcasts
The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.
By David Kirkpatrick • Sept. 5, 2017 -
Taco Bell opens retro video arcade to promote the Xbox One X
The reservation-only pop-up coincided with the PAX West gaming convention in Seattle.
By David Kirkpatrick • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017 -
Deep Dive
Interactive storytelling evolves with help from mobile tech
Text messages, chatbots and apps that engage people with a brand are a few of the ways that mobile technology is re-shaping interactions with consumers.
By Robert Williams • Sept. 5, 2017 -
Instagram now lets users see Stories on the mobile web
The Instagram.com website shows Stories at the top of a user feed, according to a blog post.
By Robert Williams • Sept. 1, 2017 -
Disney, NBA jump at new Gboard sticker opportunities
Hello Kitty, Disney, NBA and Illumination's "Despicable Me 3" are among the first brands to offer sticker packs on the newly updated Gboard for Android.
By Robert Williams • Sept. 1, 2017 -
Forrester: Teens suggest Instagram, Snapchat have room for more ads
Only 11% of teens say Instagram and Snapchat have too many ads, compared with 26% for Facebook.
By Robert Williams • Sept. 1, 2017 -
Levi Strauss' chatbot helps jeans buyers find the right fit
Chatbots are becoming more common, but Levi Strauss' new Virtual Stylist could be the next generation of the technology.
By Dan O'Shea • Sept. 1, 2017 -
Converse debuts Twitter show with 'Game of Thrones' star
Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Study: Global AR market will grow 65% a year until 2023
Tech giants like Google and Microsoft and startups such as Blippar and Wikitude will help drive growth in North America.
By Robert Williams • Aug. 31, 2017 -
'Walking Dead' AR game puts zombie battle on smartphones
AMC Networks unveiled a zombie apocalypse version of "Pokemon Go."
By Robert Williams • Aug. 31, 2017 -
Amazon's Alexa will soon talk with Microsoft's Cortana
The tech giants announced plans to let their voice-enabled digital assistants work together.
By Robert Williams • Aug. 31, 2017
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