Mobile: Page 242
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Opinion
The blessing and curse of proximity marketing
How can marketers effectively give consumers a choice without losing them?, asks Vejay G. Lalla and Paavana L. Kumar of Davis & Gilbert.
By Vejay G. Lalla and Paavana L. Kumar • Aug. 31, 2017 -
CMO Council: Brands look to telcos to optimize omnichannel performance
However, 56% of telco marketers said non-telco companies are out-performing them in delivering a true omnichannel experience.
By David Kirkpatrick • Aug. 30, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
P&G's Charmin revamps mobile app for finding clean restrooms
The toilet paper brand's SitOrSquat app lists reviews for 100,000 public bathrooms in a Yelp-like fashion.
By Robert Williams • Aug. 30, 2017 -
The image by Paul Nelhams is licensed under CC BY-ND 2.0
Google builds out hotel and flight price-tracking features
New features focused on cost-savings from the tech giant could worry companies like TripAdvisor.
By David Kirkpatrick • Aug. 30, 2017 -
Google debuts a more scalable AR platform as Apple's ARKit looms
Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.
By Robert Williams • Aug. 30, 2017 -
YouTube hits the refresh button with new logo, better optimized viewing experiences
The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.
By David Kirkpatrick • Aug. 30, 2017 -
WhatsApp tests verified accounts to let companies chat directly with customers
Reports indicate that having a verified business account would allow a company to send automatic messages.
By Robert Williams • Aug. 30, 2017 -
Jack in the Box launches mobile game to promote new menu items
"Crave Crasher" highlights three new Munchie Mash+Ups offerings at select restaurants.
By Robert Williams • Aug. 29, 2017 -
Target merges Cartwheel into flagship mobile app
On deck are more changes, including mobile payment for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.
By Daphne Howland • Aug. 29, 2017 -
GNC opens Alipay transactions for its online business
The partnership arrives as Chinese consumer interest in health and nutritional products from the U.S. continues to grow.
By Robert Williams • Aug. 29, 2017 -
BuzzFeed dumps policy against banner ads in potential blow to native
The publisher pivoting away from a focus on native advertising indicates the tactic was not scalable.
By David Kirkpatrick , Peter Adams • Aug. 29, 2017 -
Fitbit unveils first smartwatch in challenge to Apple
Fitbit Ionic is focused on health and fitness, but also includes a Fitbit Pay feature to handle transactions without a cellphone or wallet.
By Robert Williams • Aug. 29, 2017 -
Deep Dive
Do content creator frustrations threaten YouTube's digital video dominance?
Google's video-sharing platform faces a key threat from Facebook, along with some dark horses.
By Robert Williams • Aug. 29, 2017 -
McDonald's forms new tech partnerships to fire up digital transformation
The fast food giant is working closely with the consultancy Capgemini and agency Publicis.Sapient to overhaul its in-store and online offerings.
By David Kirkpatrick • Aug. 29, 2017 -
Facebook hypes 'Game of Thrones' finale with new AR filter
HBO's hit series let fans virtually transform themselves into the villainous Night King via Facebook Camera.
By Robert Williams • Aug. 28, 2017 -
IHeartRadio centers social media contest on Snap Map
A promotion for a concert by the pop star Lorde shows how marketers can leverage Snapchat's mapping feature.
By Robert Williams • Aug. 28, 2017 -
Barstool Sports to produce college football series on Snapchat
Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.
By Robert Williams • Aug. 28, 2017 -
Gartner: Global wearables sales to grow 17% this year
Sales of the devices will hit $30.5 billion in 2017, with $9.3 billion coming from smartwatches alone.
By David Kirkpatrick • Aug. 25, 2017 -
Snapchat tightens brand safety net with more manual controls, verified influencer accounts
Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate.
By David Kirkpatrick , Peter Adams • Aug. 25, 2017 -
Disney sends 'Star Wars' fans on AR treasure hunt for new characters
To participate, fans must download a mobile app, visit a participating store location and uncover a hidden "Find the Force" logo to scan with their phones.
By Paul Conley • Aug. 25, 2017 -
Evian extends 'Oversize' campaign for US Open sponsorship
The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam.
By David Kirkpatrick • Aug. 25, 2017 -
American Express serves up social content, app promotions for US Open
Venus Willams returns in a series of ads hosted on the brand's social channels following a successful campaign last year.
By Paul Conley • Aug. 25, 2017 -
Study: Millennials hold brands more accountable on social media
Research found that 81% of U.S. consumers said the channel has increased accountability overall.
By David Kirkpatrick • Aug. 24, 2017 -
Facebook lets users capture 360 photo in-app
The moves mark the first change ever to the platform's support standards for Cover Photos.
By Paul Conley • Aug. 24, 2017 -
Tecate ties multichannel campaign, app to anticipated boxing match
The brewer is offering light-hearted profiles of 16 Mexicans and Mexican-Americans and other popular cultural figures who "punch above their weight" in the lead up to the event.
By Paul Conley • Aug. 24, 2017
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