Mobile: Page 243
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GroupM revamps digital ad viewability standards to account for news feeds
WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.
By David Kirkpatrick , Chantal Tode • Aug. 18, 2017 -
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
The two brands are running slightly varied themes on the same concept.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Weather Company partners with Twitter for eclipse coverage
The Lucktastic app is also running a mobile sweepstakes for the celestial event.
By Robert Williams • Aug. 17, 2017 -
Toyota tests car-sharing technology in Honolulu
Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.
By Robert Williams • Aug. 17, 2017 -
Amazon expands payments for best Alexa developers
The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories.
By Robert Williams • Aug. 17, 2017 -
Pinterest adds pinch-to-zoom feature to mobile app
The zoom feature helps people to isolate items they see in pictures.
By Robert Williams • Aug. 17, 2017 -
Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017 -
Tostitos introduces 'lucky' packaging to show off NFL team traditions
Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content.
By David Kirkpatrick • Aug. 17, 2017 -
Lyft's 'Taco Mode' drives 3% more late-night visits to Taco Bell
Using mobile location data, PlaceIQ tracked the impact on visits from the Mexican food chain's recent promotion through the Lyft app.
By Robert Williams • Aug. 16, 2017 -
IBM readies real-time app for Atlanta's new sports complex
Internet of Things technology installed throughout Mercedes-Benz Stadium helps provide fans with a personalized experience.
By Robert Williams • Aug. 16, 2017 -
Facebook gives brands more control with new influencer marketing tools
Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.
By David Kirkpatrick • Aug. 16, 2017 -
Ad market expands 5% as spending by Amazon, Google jumps
The growth happened in spite of "mass market weakness" and declines in major national media, including TV.
By David Kirkpatrick • Aug. 16, 2017 -
Opinion
How mobile sites performed during Q2 2017
A key observation is the extent to which the number of third-party hosts deployed on a site influences webpage load time, according to Dennis Callaghan of Catchpoint.
By Dennis Callaghan • Aug. 16, 2017 -
Mike's Hard Lemonade partners with Drizly to target millennial men
The "Drink on the Bright Side" campaign features a sweepstakes to win a house party hosted by rapper and comedian Lil Dicky.
By Robert Williams • Aug. 15, 2017 -
Snapchat's new Crowd Surf feature fuses together concert videos
Machine learning matches audio clips from users attending an event at the same location.
By Robert Williams • Aug. 15, 2017 -
Airbnb tailors custom travel packages with Vice Media
A new partnership offers globe-trotting experiences that align with the publisher's "punk" attitude.
By David Kirkpatrick , Peter Adams • Aug. 15, 2017 -
Google's Universal App Campaigns will soon replace all AdWords app install ads
Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.
By David Kirkpatrick • Aug. 15, 2017 -
Denver Broncos unveil mobile bingo app for 2017 season
The football team and sponsor Coca-Cola Zero Sugar are giving away cash prizes and memorabilia to lucky fans.
By Robert Williams • Aug. 15, 2017 -
Study: Voice-enabled devices boost audio listening
Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers.
By Robert Williams • Aug. 14, 2017 -
Barclays: $1,000 iPhone is too expensive
The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.
By Robert Williams • Aug. 14, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Samsung's web browser now works on most Android phones
With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.
By Robert Williams • Aug. 14, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
Deep Dive
Insta-fakers: When fraud hits influencer marketing
The now-mainstream tactic is increasingly blemished by bots and bought likes, pointing to a potentially broken system.
By Natalie Black (Koltun) • Aug. 14, 2017 -
BuzzFeed to host morning show on Twitter
Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.
By Robert Williams • Aug. 14, 2017
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