Snapchat tries to lure more SMBs

Discounts and reimbursements are being offered to help those with smaller budgets optimize efforts on the platform.  

By Paul Conley • Aug. 24, 2017

Is AR/VR finally set to make headway in digital media marketing?

If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.

By George Guildford • Aug. 24, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Taxi app Curb drives 300% install growth with location-based social strategy

Partner Taptica created joint-city targeting campaigns that minimized costs for Curb while still reaching local clientele. 

By Peter Adams , Samantha Schwartz • Aug. 23, 2017

IAB draws up playbook to help advertisers up their podcast game

The trade group's first-ever buyer's guide for podcast advertising offers insights into audience demographics, listener behaviors, creative treatments and more. 

By David Kirkpatrick • Aug. 23, 2017

LinkedIn rolls out native video

At least one social media expert questioned why it took the platform so long.

By David Kirkpatrick • Aug. 23, 2017

NerdWallet shows off silly frugality in social video campaign

A series of videos exclusive to Facebook feature a hapless character named Frank who tries to save money by dating himself, among other penny-pinching activities. 

By Paul Conley • Aug. 23, 2017

eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips

This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all. 

By David Kirkpatrick • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017

Walmart and Google partner to challenge Amazon's Alexa

The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.

By Daphne Howland • Aug. 23, 2017

QVC partners with YouCam Makeup for virtual try-on offer

The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.

By Dan O'Shea • Aug. 22, 2017

Report: AdColony's interactive video platform ups engagement by 43%

Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.    

By Samantha Schwartz • Aug. 22, 2017

Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad

An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology. 

By Paul Conley • Aug. 22, 2017

Study: Gen Z values price, quality of product over brand name

A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world. 

By David Kirkpatrick • Aug. 22, 2017

Google's new Android OS 'Oreo' lands with co-branded marketing push

Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.

By Paul Conley • Aug. 22, 2017

Domino's extends partnership with agency CP+B through 2020

The shop has helped turned the brand into a leader for innovations in online ordering. 

By David Kirkpatrick , Peter Adams • Aug. 22, 2017

Dunkin' filters fan votes for new iced coffee flavors via Snapchat

For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream. 

By David Kirkpatrick • Aug. 22, 2017

Report: Google works with publishers on driving subscriptions

Bloomberg reported the tech giant is rolling a handful of new features, including a retooling of the "first click free" link on its search response pages.

By David Kirkpatrick • Aug. 21, 2017

Facebook expands Craigslist-like Marketplace to include ticket sales, more

The news arrives shortly after reports of Amazon prepping a challenge to Ticketmaster, and could be a big deal for retailers looking to drive e-commerce sales.  

By David Kirkpatrick • Aug. 21, 2017

Facebook looking into AR glasses, according to patent filing

The development comes nearly a year after rival Snap launched Snapchat Spectacles.

By Paul Conley • Aug. 21, 2017

Twitter losing Trump would be ruinous for its business, says analyst

Monness Crespi Hardt's James Cakmak told Bloomberg that the embattled platform could lose $2 billion — or one-fifth of its market value — if the president stopped tweeting.

By David Kirkpatrick • Aug. 21, 2017

Sprout Social brings chatbot tool to Facebook

The tool's debut follows close on the heels of a successful launch on Twitter.

By Paul Conley • Aug. 21, 2017

Discover swipes right to target millennials on Tinder

A campaign will feature Discover ads within the shuffled deck of "cards" on the dating app.

By Samantha Schwartz • Aug. 21, 2017

2 audience studies highlight attention-grabbing digital strategies

Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad. 

By Chantal Tode • Aug. 21, 2017

Jon Hamm hologram goes mobile to promote 'Marjorie Prime'

The star of AMC's "Mad Men" is reportedly the first actor to be turned into a hologram for VR and AR.

By Robert Williams • Aug. 18, 2017

Study: 9 of 10 retailers boost spending on mobile ads this year

More than half of retailers are sharing mobile unique promotion codes.

By Robert Williams • Aug. 18, 2017