Mobile: Page 244
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GNC opens Alipay transactions for its online business
The partnership arrives as Chinese consumer interest in health and nutritional products from the U.S. continues to grow.
By Robert Williams • Aug. 29, 2017 -
BuzzFeed dumps policy against banner ads in potential blow to native
The publisher pivoting away from a focus on native advertising indicates the tactic was not scalable.
By David Kirkpatrick , Peter Adams • Aug. 29, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Fitbit unveils first smartwatch in challenge to Apple
Fitbit Ionic is focused on health and fitness, but also includes a Fitbit Pay feature to handle transactions without a cellphone or wallet.
By Robert Williams • Aug. 29, 2017 -
Deep Dive
Do content creator frustrations threaten YouTube's digital video dominance?
Google's video-sharing platform faces a key threat from Facebook, along with some dark horses.
By Robert Williams • Aug. 29, 2017 -
McDonald's forms new tech partnerships to fire up digital transformation
The fast food giant is working closely with the consultancy Capgemini and agency Publicis.Sapient to overhaul its in-store and online offerings.
By David Kirkpatrick • Aug. 29, 2017 -
Facebook hypes 'Game of Thrones' finale with new AR filter
HBO's hit series let fans virtually transform themselves into the villainous Night King via Facebook Camera.
By Robert Williams • Aug. 28, 2017 -
IHeartRadio centers social media contest on Snap Map
A promotion for a concert by the pop star Lorde shows how marketers can leverage Snapchat's mapping feature.
By Robert Williams • Aug. 28, 2017 -
Barstool Sports to produce college football series on Snapchat
Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.
By Robert Williams • Aug. 28, 2017 -
Gartner: Global wearables sales to grow 17% this year
Sales of the devices will hit $30.5 billion in 2017, with $9.3 billion coming from smartwatches alone.
By David Kirkpatrick • Aug. 25, 2017 -
Snapchat tightens brand safety net with more manual controls, verified influencer accounts
Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate.
By David Kirkpatrick , Peter Adams • Aug. 25, 2017 -
Disney sends 'Star Wars' fans on AR treasure hunt for new characters
To participate, fans must download a mobile app, visit a participating store location and uncover a hidden "Find the Force" logo to scan with their phones.
By Paul Conley • Aug. 25, 2017 -
Evian extends 'Oversize' campaign for US Open sponsorship
The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam.
By David Kirkpatrick • Aug. 25, 2017 -
American Express serves up social content, app promotions for US Open
Venus Willams returns in a series of ads hosted on the brand's social channels following a successful campaign last year.
By Paul Conley • Aug. 25, 2017 -
Study: Millennials hold brands more accountable on social media
Research found that 81% of U.S. consumers said the channel has increased accountability overall.
By David Kirkpatrick • Aug. 24, 2017 -
Facebook lets users capture 360 photo in-app
The moves mark the first change ever to the platform's support standards for Cover Photos.
By Paul Conley • Aug. 24, 2017 -
Tecate ties multichannel campaign, app to anticipated boxing match
The brewer is offering light-hearted profiles of 16 Mexicans and Mexican-Americans and other popular cultural figures who "punch above their weight" in the lead up to the event.
By Paul Conley • Aug. 24, 2017 -
Snapchat tries to lure more SMBs
Discounts and reimbursements are being offered to help those with smaller budgets optimize efforts on the platform.
By Paul Conley • Aug. 24, 2017 -
Opinion
Is AR/VR finally set to make headway in digital media marketing?
If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.
By George Guildford • Aug. 24, 2017 -
Taxi app Curb drives 300% install growth with location-based social strategy
Partner Taptica created joint-city targeting campaigns that minimized costs for Curb while still reaching local clientele.
By Peter Adams , Samantha Schwartz • Aug. 23, 2017 -
IAB draws up playbook to help advertisers up their podcast game
The trade group's first-ever buyer's guide for podcast advertising offers insights into audience demographics, listener behaviors, creative treatments and more.
By David Kirkpatrick • Aug. 23, 2017 -
LinkedIn rolls out native video
At least one social media expert questioned why it took the platform so long.
By David Kirkpatrick • Aug. 23, 2017 -
NerdWallet shows off silly frugality in social video campaign
A series of videos exclusive to Facebook feature a hapless character named Frank who tries to save money by dating himself, among other penny-pinching activities.
By Paul Conley • Aug. 23, 2017 -
eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips
This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all.
By David Kirkpatrick • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
Walmart and Google partner to challenge Amazon's Alexa
The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.
By Daphne Howland • Aug. 23, 2017
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