Mobile: Page 244
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Yelp gets shopping help from Curbside
Users can now browse for products, order them from a participating local business and drive to pick up their order without getting out of the car.
By Robert Williams • Aug. 11, 2017 -
Hilton expands smartphone key access to 2K hotels
The hotel chain's Digital Key is available on its mobile application.
By Robert Williams • Aug. 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snap's good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn't all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Study: Pinterest helps brands engage shoppers
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.
By Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Study: YouTube named most loved brand by children for second straight year
The Google-owned video platform bested challengers like Oreo, Lego, McDonald's and Crayola.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
Walmart jumps ahead of Amazon with Scan & Go
Walmart, in a race with Amazon toward frictionless checkout, is launching an in-app scan and payment feature for shoppers to use in stores.
By Dan O'Shea • Aug. 10, 2017 -
Hawaiian Airlines debuts two-way text tool for customer service
The airline is removing friction for consumers to get the information they need via SMS text messaging.
By Robert Williams • Aug. 10, 2017 -
Siri ad starring The Rock was most watched on YouTube
Apple's ad that showed off Siri's capabilities was viewed 14 million times on YouTube in July.
By Robert Williams • Aug. 10, 2017 -
Nestle's Sanpellegrino updates Delightways app with social influencers
The beverage brand urges users to discover the joys of wandering through neighborhoods guided by lifestyle experts.
By Robert Williams • Aug. 10, 2017 -
Kellogg satisfies on-the-go cravings with ride-hailing snack service
The brand has partnered with Cargo to put Pringles, Rice Krispies Treats and Cheez-Its into Uber and Lyft vehicles.
By Robert Williams • Aug. 10, 2017 -
Some mainstream sites make Google's 'naughty' ad list
In advance of bringing ad blocking tech to its Chrome browser, Google has reviewed around 10,000 websites for poor ad user experiences.
By David Kirkpatrick • Aug. 10, 2017 -
EBags taps social influencers for back-to-school campaign
The travel gear e-tailer is working with popular YouTubers and bloggers to showcase backpacks.
By Robert Williams • Aug. 9, 2017 -
Opinion
4 tips to make customer service bots more useful
Though still in their infancy, bots can help cut costs, boost efficiency and lead to happy customers. But when bots fail, LivePerson's Rurik Bradbury asks, how do people pick up the slack?
By Rurik Bradbury • Aug. 9, 2017 -
Pinterest offers autoplay video ads to all advertisers
Early tester Cheetos saw a 51% gain in purchase intent among its target demographic.
By Robert Williams • Aug. 9, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Facebook moves to stop unintentional mobile ad clicks
Getting rid of "fat finger" ads that appear designed to cause accidental clicks aims to improve the user experience as well as the value of marketers' campaigns.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Facebook shutters Snapchat competitor Lifestage and standalone Groups app
The social network's main app could be improved to provide a better experience for users who participate in groups.
By Robert Williams • Aug. 9, 2017 -
Simon debuts 'concierge bot' for mall shoppers
The mobile tech can answer questions about store hours, restaurants, events, promos and amenities at all 208 locations.
By Robert Williams • Aug. 8, 2017 -
Financial Times returns to Apple's App Store after 6-year absence
The news publisher abandoned the platform after disagreements over revenue and data sharing.
By Robert Williams • Aug. 8, 2017 -
YouTube cues up in-app video sharing and chat features
The move reduces friction and keeps users in its app by making it more of a social hub.
By Robert Williams • Aug. 8, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
Melissa Shoes taps micro-influencer tech in stores
The brand known for "jelly" shoes is rewarding shoppers who post to social media via in-store M-ND terminals.
By Samantha Schwartz • Aug. 8, 2017 -
Verizon launches digital-only experiential rewards program
Verizon Up's features are based on customer feedback, with rewards centered around value and experiences.
By David Kirkpatrick • Aug. 8, 2017
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