Mobile: Page 245
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QVC partners with YouCam Makeup for virtual try-on offer
The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.
By Dan O'Shea • Aug. 22, 2017 -
Report: AdColony's interactive video platform ups engagement by 43%
Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.
By Samantha Schwartz • Aug. 22, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad
An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology.
By Paul Conley • Aug. 22, 2017 -
Study: Gen Z values price, quality of product over brand name
A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world.
By David Kirkpatrick • Aug. 22, 2017 -
Google's new Android OS 'Oreo' lands with co-branded marketing push
Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.
By Paul Conley • Aug. 22, 2017 -
Domino's extends partnership with agency CP+B through 2020
The shop has helped turned the brand into a leader for innovations in online ordering.
By David Kirkpatrick , Peter Adams • Aug. 22, 2017 -
Dunkin' filters fan votes for new iced coffee flavors via Snapchat
For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream.
By David Kirkpatrick • Aug. 22, 2017 -
Report: Google works with publishers on driving subscriptions
Bloomberg reported the tech giant is rolling a handful of new features, including a retooling of the "first click free" link on its search response pages.
By David Kirkpatrick • Aug. 21, 2017 -
Facebook expands Craigslist-like Marketplace to include ticket sales, more
The news arrives shortly after reports of Amazon prepping a challenge to Ticketmaster, and could be a big deal for retailers looking to drive e-commerce sales.
By David Kirkpatrick • Aug. 21, 2017 -
Facebook looking into AR glasses, according to patent filing
The development comes nearly a year after rival Snap launched Snapchat Spectacles.
By Paul Conley • Aug. 21, 2017 -
Twitter losing Trump would be ruinous for its business, says analyst
Monness Crespi Hardt's James Cakmak told Bloomberg that the embattled platform could lose $2 billion — or one-fifth of its market value — if the president stopped tweeting.
By David Kirkpatrick • Aug. 21, 2017 -
Sprout Social brings chatbot tool to Facebook
The tool's debut follows close on the heels of a successful launch on Twitter.
By Paul Conley • Aug. 21, 2017 -
Discover swipes right to target millennials on Tinder
A campaign will feature Discover ads within the shuffled deck of "cards" on the dating app.
By Samantha Schwartz • Aug. 21, 2017 -
Deep Dive
2 audience studies highlight attention-grabbing digital strategies
Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad.
By Chantal Tode • Aug. 21, 2017 -
Jon Hamm hologram goes mobile to promote 'Marjorie Prime'
The star of AMC's "Mad Men" is reportedly the first actor to be turned into a hologram for VR and AR.
By Robert Williams • Aug. 18, 2017 -
Study: 9 of 10 retailers boost spending on mobile ads this year
More than half of retailers are sharing mobile unique promotion codes.
By Robert Williams • Aug. 18, 2017 -
Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook
The "Chill Like MJ" campaign also includes Snap Ads and a prank video on Facebook Messenger.
By Robert Williams • Aug. 18, 2017 -
Deloitte deepens marketing roster with Acne acquisition
The Swedish creative agency has worked with clients including Spotify, H&M and Ikea, the last of which it recently ran a viral campaign for.
By David Kirkpatrick • Aug. 18, 2017 -
GroupM revamps digital ad viewability standards to account for news feeds
WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.
By David Kirkpatrick , Chantal Tode • Aug. 18, 2017 -
Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging
The two brands are running slightly varied themes on the same concept.
By David Kirkpatrick , Peter Adams • Aug. 18, 2017 -
Weather Company partners with Twitter for eclipse coverage
The Lucktastic app is also running a mobile sweepstakes for the celestial event.
By Robert Williams • Aug. 17, 2017 -
Toyota tests car-sharing technology in Honolulu
Servco, the carmaker's distributor in Hawaii, plans to introduce ride-sharing this year.
By Robert Williams • Aug. 17, 2017 -
Amazon expands payments for best Alexa developers
The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories.
By Robert Williams • Aug. 17, 2017 -
Pinterest adds pinch-to-zoom feature to mobile app
The zoom feature helps people to isolate items they see in pictures.
By Robert Williams • Aug. 17, 2017 -
Study: Brands exercise more control over digital advertising
The report puts some numbers behind a trend that has been evident in 2017.
By David Kirkpatrick • Aug. 17, 2017
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