Mobile: Page 252
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Retrieved from Apple on October 26, 2016
Barclays: $1,000 iPhone is too expensive
The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.
By Robert Williams • Aug. 14, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Samsung's web browser now works on most Android phones
With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.
By Robert Williams • Aug. 14, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
Deep Dive
Insta-fakers: When fraud hits influencer marketing
The now-mainstream tactic is increasingly blemished by bots and bought likes, pointing to a potentially broken system.
By Natalie Black (Koltun) • Aug. 14, 2017 -
BuzzFeed to host morning show on Twitter
Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.
By Robert Williams • Aug. 14, 2017 -
Yelp gets shopping help from Curbside
Users can now browse for products, order them from a participating local business and drive to pick up their order without getting out of the car.
By Robert Williams • Aug. 11, 2017 -
Hilton expands smartphone key access to 2K hotels
The hotel chain's Digital Key is available on its mobile application.
By Robert Williams • Aug. 11, 2017 -
Snap's good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn't all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Study: Pinterest helps brands engage shoppers
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.
By Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Study: YouTube named most loved brand by children for second straight year
The Google-owned video platform bested challengers like Oreo, Lego, McDonald's and Crayola.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
Walmart jumps ahead of Amazon with Scan & Go
Walmart, in a race with Amazon toward frictionless checkout, is launching an in-app scan and payment feature for shoppers to use in stores.
By Dan O'Shea • Aug. 10, 2017 -
Hawaiian Airlines debuts two-way text tool for customer service
The airline is removing friction for consumers to get the information they need via SMS text messaging.
By Robert Williams • Aug. 10, 2017 -
Siri ad starring The Rock was most watched on YouTube
Apple's ad that showed off Siri's capabilities was viewed 14 million times on YouTube in July.
By Robert Williams • Aug. 10, 2017 -
Nestle's Sanpellegrino updates Delightways app with social influencers
The beverage brand urges users to discover the joys of wandering through neighborhoods guided by lifestyle experts.
By Robert Williams • Aug. 10, 2017 -
Kellogg satisfies on-the-go cravings with ride-hailing snack service
The brand has partnered with Cargo to put Pringles, Rice Krispies Treats and Cheez-Its into Uber and Lyft vehicles.
By Robert Williams • Aug. 10, 2017 -
Some mainstream sites make Google's 'naughty' ad list
In advance of bringing ad blocking tech to its Chrome browser, Google has reviewed around 10,000 websites for poor ad user experiences.
By David Kirkpatrick • Aug. 10, 2017 -
EBags taps social influencers for back-to-school campaign
The travel gear e-tailer is working with popular YouTubers and bloggers to showcase backpacks.
By Robert Williams • Aug. 9, 2017 -
Opinion
4 tips to make customer service bots more useful
Though still in their infancy, bots can help cut costs, boost efficiency and lead to happy customers. But when bots fail, LivePerson's Rurik Bradbury asks, how do people pick up the slack?
By Rurik Bradbury • Aug. 9, 2017 -
Pinterest offers autoplay video ads to all advertisers
Early tester Cheetos saw a 51% gain in purchase intent among its target demographic.
By Robert Williams • Aug. 9, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Facebook moves to stop unintentional mobile ad clicks
Getting rid of "fat finger" ads that appear designed to cause accidental clicks aims to improve the user experience as well as the value of marketers' campaigns.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Facebook shutters Snapchat competitor Lifestage and standalone Groups app
The social network's main app could be improved to provide a better experience for users who participate in groups.
By Robert Williams • Aug. 9, 2017
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