Mobile: Page 253
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Simon debuts 'concierge bot' for mall shoppers
The mobile tech can answer questions about store hours, restaurants, events, promos and amenities at all 208 locations.
By Robert Williams • Aug. 8, 2017 -
Financial Times returns to Apple's App Store after 6-year absence
The news publisher abandoned the platform after disagreements over revenue and data sharing.
By Robert Williams • Aug. 8, 2017 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
YouTube cues up in-app video sharing and chat features
The move reduces friction and keeps users in its app by making it more of a social hub.
By Robert Williams • Aug. 8, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
Melissa Shoes taps micro-influencer tech in stores
The brand known for "jelly" shoes is rewarding shoppers who post to social media via in-store M-ND terminals.
By Samantha Schwartz • Aug. 8, 2017 -
Verizon launches digital-only experiential rewards program
Verizon Up's features are based on customer feedback, with rewards centered around value and experiences.
By David Kirkpatrick • Aug. 8, 2017 -
Study: Vimeo outdelivers YouTube on email KPIs
While Google's video platform is far more popular, it saw lower open rates and clickthrough rates based on analysis of almost 2 billion emails.
By David Kirkpatrick , Peter Adams • Aug. 8, 2017 -
Blippar debuts AR tool that's 2x more accurate than GPS
With a smaller margin of error, digital overlays like virtual store signs and digital menu boards would be more stable, giving users an enhanced mobile experience.
By Robert Williams • Aug. 7, 2017 -
Snap tests Advanced Mode tools to manage big ad campaigns
Marketers can create lists of favorite Snapchat audiences and use spreadsheets to quickly create new campaigns.
By Robert Williams • Aug. 7, 2017 -
Report: New Apple Watch will directly link to mobile networks
The smart watch might finally break free from needing an iPhone nearby to function.
By Robert Williams • Aug. 7, 2017 -
Rimmel London debuts AR makeup tool for Facebook's in-app camera
Users can virtually sample the brand's eyeliner looks and share them directly on the social network.
By Robert Williams • Aug. 7, 2017 -
Report: Google prepares Stamp to mimic Snapchat's Discover
The new media technology will be built around Google's AMP for more visually-oriented media content on mobile.
By David Kirkpatrick • Aug. 7, 2017 -
Deep Dive
Marketers take out-of-home efforts in new directions this summer
Purpose is powering outdoor activations more often this year, with mobile and digital serving as a connective tissue.
By Paul Conley • Aug. 7, 2017 -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017 -
Wayfair's shopping app featured on new Tango-enabled phone from ASUS
The retailer has integrated its AR and shopping apps for the first smartphone to support both Tango AR and Daydream VR.
By Robert Williams • Aug. 4, 2017 -
Google Play store buries low-quality Android apps
The search giant changed its software to screen out mobile applications with poor quality ratings.
By Robert Williams • Aug. 4, 2017 -
Kylie Jenner to host Snapchat show
"Ask Kylie" will debut on Snapchat Discover leading up to new episodes of E!'s "Life of Kylie."
By Robert Williams • Aug. 4, 2017 -
Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017 -
Michelob Ultra taps Messenger bot to brew workout program interest
The low-carb beer brand is running weekly, influencer-led sessions via the app.
By David Kirkpatrick • Aug. 4, 2017 -
As Xiaomi takes top spot, wearables may not be exhausted just yet
Despite mediocre growth forecasts, investors are still betting on the devices based on the strength of health and fitness applications.
By David Kirkpatrick • Aug. 4, 2017 -
Tilly's taps AR and YouTube star Shonduras for in-store push
Shoppers who visit Tilly's stores can collect virtual coins in the retailer's app to get discounts.
By Robert Williams • Aug. 3, 2017 -
Vungle helps developers get users on Amazon Fire tablets
Amazon's fast-growing ad business seeks more attention from brand marketers.
By Robert Williams • Aug. 3, 2017 -
Facebook offers tips for converting TV ads to mobile
The social network says marketers need to make sales pitches short and sweet.
By Robert Williams • Aug. 3, 2017 -
Red Roof's mobile bookings double following site refresh
"This 'digital front door' is becoming more and more important in customers choosing us over our competitors," says Red Roof's president Andrew Alexander.
By Natalie Black (Koltun) • Aug. 3, 2017
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