Mobile: Page 254
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Instagram touts user engagement, brand success on Stories as Snap tumbles
Launched a year ago, the lookalike feature has quickly curried the favor of marketers.
By David Kirkpatrick • Aug. 3, 2017 -
Facebook News Feed reduces link visibility for slow-loading sites
The move could be a bid to get more publishers to adopt Instant Articles.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 3, 2017 -
Explore the Trendlineâž”
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Snap to develop selfie drone, college content and better ad measurement
Snapchat is reportedly forming relationships with college newspapers and looking to buy drone companies.
By Robert Williams • Aug. 2, 2017 -
Study: Gen Z more likely to play games, review products for loyalty points
There are some key differences between Gen Z and millennials when it comes to building loyalty, according to the CrowdTwist study.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 2, 2017 -
Amtrak partners with Lyft to hail rides
The partnership promises a seamless end-to-end travel experience to and from an Amtrak station.
By Robert Williams • Aug. 2, 2017 -
Shopkick pivots, offers rewards for mobile shopping on Boxed, eBay
Groupon and Spring are also early partners as the in-store program rewards browsing and buying on smartphones for the first time.
By Robert Williams • Aug. 2, 2017 -
Apple bullish on strength in iPhone, iPad and App Store
Coming off a strong fiscal Q3, Apple is confident in the prospects for its next iPhone, which recently marked the 10th anniversary for the iconic product.
By Robert Williams • Aug. 2, 2017 -
Pizza Hut's revamped loyalty program pays customers back in points, pizza
A fresh approach to rewards arrives after the Yum! brand introduced a real-time delivery tracker earlier this year.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017 -
Deep Dive
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market and having, or not having, a mobile strategy could make or break the season.
By Cara Salpini • Aug. 1, 2017 -
Study: App publishers earn 55% of revenue from ads
Eighty percent of top publishers use both video and display ads to monetize their apps, AdColony found.
By Robert Williams • Aug. 1, 2017 -
Giphy plans to test sponsored GIFs to boost monetization
Viral animated images may give advertisers a chance to reach the platform's 200 million daily users and their friends.
By Natalie Black (Koltun) , Robert Williams • Aug. 1, 2017 -
Pinterest prioritizes mobile with upgraded search and Lens
The image-collecting service gets 85% of search requests from mobile devices.
By Robert Williams • Aug. 1, 2017 -
Opinion
Why social influencers are here to stay
Influencers are an unavoidable part of the marketing mix, but they must fit the brand to be effective, writes Baesman Insights' Evan Magliocca.
By Evan Magliocca • Aug. 1, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
New AI interfaces from Avis, Kia are sales driven
Avis Car Rental is rolling out a Google Assistant reservation action and Kia Motors announced an Amazon Alexa marketing skill.
By David Kirkpatrick • Aug. 1, 2017 -
Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad
The cable network is using an immersive homepage experience to drive adoption of its VR mobile app.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017 -
Spanish winemaker uncorks NFC-powered contest to engage consumers
A promotion urges shoppers to tap wine bottles with their smartphones for a chance to win multiple prizes.
By Paul Conley • Aug. 1, 2017 -
Babies R Us rebrands to reach millennial parents
The "Be Prepared-ish" digital-first campaign will run across social media.
By Robert Williams • July 31, 2017 -
Twitter tests $99 monthly tweet promotions
For the monthly fee, an advertiser lets Twitter choose which tweets to promote.
By Robert Williams • July 31, 2017 -
MLB players promote dedicated social app with Lucktastic games
MLBPA Fun Packs featuring star players will be released each week for the remainder of the 2017 season.
By Robert Williams • July 31, 2017 -
Retrieved from Starbucks on May 08, 2017
Starbucks' mobile ordering reaches 9% of transactions
The coffee chain plans to add a guest checkout feature to its app in early 2018.
By Robert Williams • July 31, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Study: Even loyal customers won't stick around after a poor experience
Nearly half of consumers said repeated bad brand experiences will drive them away.
By Pamela Deloatch • July 31, 2017 -
Deep Dive
Why quick-service restaurants are putting in-store tech on the menu
From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.
By Natalie Black (Koltun) • July 31, 2017 -
Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations
A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder.
By David Kirkpatrick • July 31, 2017
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