Mobile: Page 255
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Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017 -
Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York
Social video brand The Pretty is geared toward a Gen Z and millennial audience.
By David Kirkpatrick • June 16, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Nike to cut 2% of workforce as it reshapes consumer approach
As more big brands go direct to consumer, Nike is reshaping it marketing focus and structure, and cutting about 1,400 jobs in the process.
By Dan O'Shea • June 15, 2017 -
Study: Apple update increases app ratings by 15%
With the iOS 10.3 update, the process for rating an app was reduced to just one click.
By Robert Williams • June 15, 2017 -
Pinterest enlists Nielsen, Acxiom to boost marketing metrics
The aspirational photo network continues its evolution into a more robust marketing platform.
By Robert Williams • June 15, 2017 -
Instagram tests tag for identifying, tracking sponsored posts
Is a bigger role for Instagram in brokering partnerships between influencers and brands next?
By Robert Williams • June 15, 2017 -
Facebook puts more control in advertisers' hands
A series of changes impacting Facebook Audience Network, Instant Articles and in-stream ads are focused on increasing transparency for marketers.
By David Kirkpatrick • June 15, 2017 -
Walmart updates app for fast store credit access
The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.
By Robert Williams • June 15, 2017 -
IAB: Digital ad revenue grows 23% year-over-year
U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.
By David Kirkpatrick • June 15, 2017 -
Toyota accelerates into cognitive ads for smarter personalization
Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.
By David Kirkpatrick • June 15, 2017 -
Panera Bread breaks $1B in annualized digital sales
Heavy investment in new technologies like in-store kiosks, along with more mobile and web offerings, are paying off in a big way for the brand.
By David Kirkpatrick • June 15, 2017 -
GSMA: There are now 5B mobile subscribers globally
And there is no sign of a slowdown.
By Justine Brown • June 14, 2017 -
Playmob takes on climate change with playable mobile ad
The gaming charity partnered with an NGO and tech firm to boost awareness of climate change threats via interactive mobile ads.
By Robert Williams • June 14, 2017 -
Google boosts local reviews with more levels, rewards
The search giant revamped its Local Guides platform to give people greater incentives to update Google Maps.
By Robert Williams • June 14, 2017 -
Twitter's branded chatbots get action-driven upgrade
The move lets businesses add and customize call-to-action buttons in Direct Messages.
By Robert Williams • June 14, 2017 -
Report: Long-form video commands 55% of time spent with smartphones
A proliferation of premium video services helped the content type dominate across screens in Q1, according to Ooyala.
By David Kirkpatrick • June 14, 2017 -
Facebook unveils tools to target 'valuable' users
The social network enlists machine learning to target users who are more likely to take action after interacting with an ad.
By Robert Williams • June 13, 2017 -
Facebook to allow users to subscribe to publications within its mobile app
The move addresses long-standing publisher gripes.
By David Kirkpatrick • June 13, 2017 -
McDonald's beefs up job applications via Snapchat
The burger chain has enlisted “Snaplications” to hire 250,000 employees this summer.
By Robert Williams • June 13, 2017 -
Zelle launch takes aim at existing payment services
The person-to-person money transfer service will roll out in mobile apps for 30 financial intuitions over the next 12 months.
By David Kirkpatrick • June 13, 2017 -
'Wonder Woman' shatters glass ceiling, Twitter record
The action film raked in 2.19 million tweets and $220 million in opening weekend box office sales, a record for any female-directed movie.
By Robert Williams • June 12, 2017 -
Niantic turns to outdoor ads for Pokemon Go's one year anniversary
The gaming company and Wieden+Kennedy are powering the billboards with real time app data.
By David Kirkpatrick • June 12, 2017 -
RaceTrac stores see 47% gain in visits from mobile campaign
The convenience chain used location data from NinthDecimal to attract consumers to stores.
By Robert Williams • June 12, 2017 -
Opinion
Why marketers shouldn't tune out podcast advertising
Brands are hesitant to tap the channel due to a gray area around users that new research tries to fill in, writes Stuart Last, COO of audioBoom.
By Stuart Last • June 12, 2017 -
Deep Dive
Why retailer DXL is sponsoring an NBA Finals chatbot
The effort integrates useful information for basketball fans with brand messaging to drive awareness.
By Chantal Tode • June 12, 2017
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