Mobile: Page 254
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Study: Email marketing revenue hits record growth
Despite newer ad channels like search, display, social and TV, personalized email remains the leader in driving revenue, conversion rates and order value.
By Robert Williams • June 22, 2017 -
Periscope creates revenue-sharing program for live streamers
Super Hearts is the platform's first paid virtual gift product that helps creators monetize content.
By Robert Williams • June 22, 2017 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Twitter's ad outlook improves
Cleveland Research said marketers gave their "best relative feedback" on Twitter in more than two years.
By Robert Williams • June 22, 2017 -
Pepsi ad uses 3 mobile screens at once
The soft drink brand’s ‘Let’s Get Together’ campaign emphasizes fellowship during Islam’s holiest month.
By Robert Williams • June 22, 2017 -
Opinion
Deconstructing unit economics of paid user acquisition
A great app, proper budget and careful monitoring can drive user acquisition, writes Pollen Velocity Capital CEO Martin Macmillan.
By Martin Macmillan • June 22, 2017 -
Charmin drives toilet-equipped vans to New Yorkers feeling the call of nature
"Black-ish" star Anthony Anderson is providing some bathroom humor to the P&G brand's mobile on-demand Van-GO campaign.
By David Kirkpatrick • June 22, 2017 -
Study: Cost of mobile customer acquisition shrinks
New research also found that September is the best time to target holiday shoppers on mobile.
By Robert Williams • June 21, 2017 -
Dunkin' Donuts kicks off summer with Instagram, Snapchat content
The doughnut bakery chain wants to position itself as a summer drink destination.
By Robert Williams • June 21, 2017 -
Ikea looks to build better furniture-trial app with Apple's ARKit
The Swedish home furnishings giant's current app for seeing how products might look in a room has low ratings.
By Robert Williams • June 21, 2017 -
Netflix puts plot direction in viewers' hands
An episode of "The Adventures of Puss in Boots" points to new interactive video capabilities for the OTT service.
By David Kirkpatrick • June 21, 2017 -
Deep Dive
Smartphone cameras' marketing potential comes into focus
Building cameras into a marketing strategy could help brands make themselves more relevant to consumers.
By Natalie Black (Koltun) • June 21, 2017 -
Deep Dive
Where data wonks say social media sees the most success for marketers
The channel can be a powerful driver of awareness and sales but is often just the tip of the iceberg, according to speakers at ARF's Audience Measurement conference.
By Peter Adams • June 21, 2017 -
Brands swing into 'Spider-Man' content with VR, AR experiences
Dell and Sony Pictures are tapping the immersive technology to put viewers in the web-slinging hero's suit.
By David Kirkpatrick , Peter Adams • June 21, 2017 -
Time Warner signs $100M deal for Snapchat shows, ads
Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year.
By Robert Williams • June 20, 2017 -
Mobile defies slower pace of ad growth
While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile.
By Robert Williams • June 20, 2017 -
Coca-Cola's summer Sprite campaign includes scannable hip-hop lyrics
The soda brand extends its ‘Wanna Sprite’ campaign while recovering from a social media gaffe that saw it confuse Pittsburgh with Philadelphia in a tweet.
By Robert Williams • June 20, 2017 -
Patrón enlists Foursquare to push custom cocktail ads
The tequila brand is using foot-traffic data collected from 12 million Foursquare users over the past three years.
By Robert Williams • June 20, 2017 -
Cinnabon puts the 'freeze' on its websites for a day
To promote its new Chillattas frozen drink summer flavors, the chain rolled out a digital campaign with innovative interactive elements and an influencer component.
By David Kirkpatrick • June 20, 2017 -
Facebook boosts Creative Hub with mobile video optimization, streamlined workflow
The platform is stepping up efforts to help brands and agencies build great mobile ads.
By David Kirkpatrick • June 20, 2017 -
Opinion
Evolution of chatbots: Don't fall off the bandwagon
Enabling conversational commerce is challenging but well worth the effort, writes Mahi de Silva of Botworx.
By Mahi de Silva • June 20, 2017 -
Royal Caribbean takes Spectacles below the waves
Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes.
By David Kirkpatrick • June 20, 2017 -
Study: In-stream video ads more memorable than pre-roll spots
The research found that the placement of a mobile ad greatly affects how well viewers remember it.
By Robert Williams • June 19, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Samsung offers Bixby voice assistant preview for US mobile users
Galaxy S8 and S8+ smartphones can test the technology.
By Robert Williams • June 19, 2017 -
Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?
A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.
By Robert Williams • June 19, 2017
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