Nike, Etsy's mobile apps were 'climbers' this holiday season: report

More than half of mobile shoppers downloaded at least one new shopping app ahead of the holiday season, Digital Turbine found.

By Tatiana Walk-Morris • Dec. 16, 2021

Jif, Gap highlighted in TikTok's review of 2021

The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.

By Natalie Black (Koltun) • Dec. 16, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

LinkedIn spices up out-of-office messages with Cameo carolers

The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.

By Chris Kelly • Dec. 16, 2021

Social commerce to drive influencer marketing evolution in 2022

Previously geared toward building awareness, social influencers may begin to play a bigger role in brands' e-commerce strategies as new tools crop up.

By Robert Williams • Dec. 16, 2021

E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

By Peter Adams • Dec. 15, 2021

Walmart teams with TalkShopLive as social commerce ramp up continues

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

By Chris Kelly • Dec. 14, 2021

5 campaigns that leveled up mobile tech in 2021

With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.

By Robert Williams • Dec. 9, 2021

Denny's enters 'The Matrix' and serves up free mobile delivery

As part of a promotion for the upcoming film "The Matrix Resurrections," the restaurant chain is delivering deals as "glitches" via digital wallets.

By Chris Kelly • Dec. 9, 2021

Coca-Cola spotlights BIPOC creators with TikTok debut

Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.

By Nina Lentini • Dec. 9, 2021

9 campaigns that struck a chord in 2021

Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021

'Consumers crave experiences': How AR has evolved beyond mere try-ons

Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.

By Robert Williams • Dec. 2, 2021

Walmart and Yahoo tailor holiday content for social, AR shopping

After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

By Natalie Black (Koltun) • Dec. 2, 2021

Afterpay taps Furby to dish out holiday gift ideas on TikTok

The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people.

By Asa Hiken • Dec. 2, 2021

Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

By Peter Adams • Dec. 2, 2021

Chipotle turns cilantro-soap meme into stocking stuffer

The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

By Chris Kelly • Dec. 2, 2021

Will Twitter's CEO succession speed up a needed wave of innovation?

Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.

By Peter Adams • Dec. 1, 2021

Volkswagen embeds AR driving experience on Amazon boxes

By scanning QR codes on the retailer's ubiquitous boxes, users can take a virtual drive and unlock three months of Amazon Music Unlimited.

By Chris Kelly • Nov. 30, 2021

Coca-Cola, Walmart open AR holiday stores in Snapchat

The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

By Chris Kelly • Nov. 24, 2021

Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

By Peter Adams • Nov. 23, 2021

Snap strikes Dentsu performance media deal as ad challenges loom

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

By Peter Adams • Nov. 22, 2021

Niantic pushes vision for 'real-world metaverse' in first brand campaign

In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

By Asa Hiken • Nov. 18, 2021

Perfect Corp. enters men's grooming market with AR beard tools

The technology lets users virtually test beard colors and styles, as well as beard removal.

By Tatiana Walk-Morris • Nov. 18, 2021

Facebook encourages shopping through its groups with new features

The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

By Tatiana Walk-Morris • Nov. 18, 2021

Snap streamlines ad buying with new Multi-Format delivery tool

Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

By Natalie Black (Koltun) • Nov. 18, 2021

Ikea debuts holiday anthem designed for TikTok video series

Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

By Robert Williams • Nov. 18, 2021