Mobile: Page 46
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Courtesy of BLK
Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'
To encourage singles to get vaccinated, the Black-focused dating app remade the 1998 hit "Back That Thang Up."
By Chris Kelly • July 8, 2021 -
Retrieved from Instagram on April 28, 2021
'We're no longer a photo-sharing app,' says head of Instagram
The social media platform will refocus on video, creators, shopping and messaging to hold its own against competitors like TikTok.
By Tatiana Walk-Morris • July 7, 2021 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Chipotle Mexican Grill
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
By Peter Adams • July 7, 2021 -
Retrieved from What's Cooking? on July 06, 2021
Kraft Heinz partners with 'Top Chef' alum to launch food-focused platform
As part of the CPG giant's digital push, What's Cooking will first showcase content from Chef Edward Lee before adding other food creators.
By Chris Kelly • July 7, 2021 -
Courtesy of Pinterest
Pinterest bans weight-loss ads in face of reopening-related social pressures
With eating disorders sharply on the rise, the platform is looking to further differentiate from rival platforms through a focus on inclusion.
By Peter Adams • July 2, 2021 -
Courtesy of Walmart
Walmart expands Ibotta partnership with new cash-back rewards
The retailer will also join the Ibotta Performance Network (IPN), which distributes rebates via third-party sites like social media and recipe hubs.
By Asa Hiken • July 1, 2021 -
Sean Gallup via Getty Images
What Apple's iOS 15 means for marketers
Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones.
By Robert Williams • July 1, 2021 -
Courtesy of Tripadvisor
Tripadvisor's refreshed app, ads aim to instill wanderlust
Video spots in "Vacations Miss You" depict luggage looking lonely and forgotten after more than a year of going mostly unused.
By Natalie Black (Koltun) • July 1, 2021 -
Federal judge tosses out Facebook antitrust suits, citing failure to prove social giant's monopoly power
The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.
By Peter Adams • June 29, 2021 -
Courtesy of Domino's Pizza
Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up
Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships.
By Peter Adams • June 28, 2021 -
Courtesy of Sprite
Sprite turns scannable bottles into tickets for virtual hip-hop concerts
The Coca-Cola brand's summer concert series builds on its 35-year connection to hip-hop culture while evolving to meet consumers' changing needs.
By Chris Kelly • June 28, 2021 -
Amazon acquires podcast distributor, monetization platform Art19 in chase for audio ad dollars
After buying the network Wondery last year, Amazon Music is trying to round out its podcast advertising tools in a manner akin to rival Spotify.
By Peter Adams • June 25, 2021 -
David Paul Morris via Getty Images
Deep Dive // The dissolution of third-party cookiesWhat's next for the ad industry as Google gives third-party cookies a stay of execution
Google kicked the can down the road with its latest privacy decision, but brands, agencies and the ad tech industry can't rest on their laurels.
By Chris Kelly • June 25, 2021 -
Permission granted by Tafi
Coca-Cola revives 'Hilltop' ad with vintage wardrobe for Samsung AR emoji
In a deal with Tafi, the beverage giant is releasing virtual '70s-inspired apparel in celebration of an iconic ad's 50th anniversary.
By Asa Hiken • June 24, 2021 -
Courtesy of Ntwrk
Ntwrk's shopping festivals highlight the potential of livestream commerce
Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities.
By Robert Williams • June 24, 2021 -
Courtesy of Lamps Plus
Lamps Plus products make cameo in TikTok videos from 26 creators
By highlighting creators who are popular among women over 35, the effort shows how interest in TikTok is growing for brands with appeal beyond Gen Z.
By Natalie Black (Koltun) • June 24, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Courtesy of Keurig Dr Pepper
Dr Pepper takes zero-gravity flight with Triller to promote Zero Sugar soda
The partnership capitalizes on recent interest in flight and space, while demonstrating how Triller is different from social video rivals like TikTok.
By Chris Kelly • June 24, 2021 -
Courtesy of Chipotle Mexican Grill, Inc.
Chipotle drives interest in loyalty program with racing video game
The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla Model 3.
By Asa Hiken • June 23, 2021 -
Courtesy of Ikea U.S.
Ikea centers on sustainability with conversational Pandora ad
Emulating a two-way conversation, the ad details Ikea's sustainability mission and asks listeners if they want to hear tips on living a more eco-conscious life.
By Natalie Black (Koltun) • June 17, 2021 -
Retrieved from VidCon's Twitter account on June 17, 2021
TikTok replaces YouTube as top sponsor at VidCon, heating up bidding war for creators
By knocking Youtube out of the title sponsorship it has held since 2013, TikTok will be able to spotlight its top talent and executives throughout the convention.
By Asa Hiken • June 17, 2021 -
Courtesy of Noom
Noom's new CMO eyes app growth beyond weight loss
The platform sees an opportunity to expand into other aspects of personal health such as sleep and anxiety, while extending its reach among a broader group of consumers.
By Robert Williams • June 17, 2021 -
Courtesy of Popeyes
Popeyes launches its first loyalty program
The move comes as Popeyes' digital sales make up about 14% of total sales in the U.S. and have contributed to the chain's continued double-digit same-store sales growth throughout the COVID-19 crisis.
By Alicia Kelso • June 17, 2021 -
Courtesy of Jack in the Box
Jack in the Box duets with Jason Derulo on virtual restaurant brand
CMO Ryan Ostrom explained how the fast food chain ensured its brand voice was heard in a collaboration with the TikTok-savvy singer.
By Chris Kelly • June 14, 2021 -
Retrieved from Chipotle Mexican Grill, Inc. on June 14, 2021
Chipotle airs first national TV ad starring athlete as hype around Olympics builds
A spot featuring soccer player Julie Ertz promotes the brand's largest celebrity-curated menu to date, which is only available on digital and mobile channels.
By Peter Adams • June 14, 2021
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