Taco Bell sets up personalized taco gifting service ahead of holiday rush

Available through Taco Bell's website and app, the feature will be permanent, showing the chain's continued bets on loyalty innovations.

By Peter Adams • Oct. 1, 2020

Oikos yogurt turns grocery carrying into a TikTok challenge

By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.

By Robert Williams • Oct. 1, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Home Depot's loyalty update gets mobile-first treatment

New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.

By Robert Williams • Oct. 1, 2020

Chipotle sells out of QR-enabled shirts to drive voter registration

Unique branded merchandise becomes a mechanism for political engagement during an election year when younger generations are a bigger constituency.

By Robert Williams • Oct. 1, 2020

Advertisers care more about transparency in TV upfronts than timing, study finds

While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.

By Aaron Baar • Oct. 1, 2020

TikTok bears a unique opportunity for marketers — if you understand its Gen Z base

The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.

By Andrew Reid • Oct. 1, 2020

Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising

As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.

By Robert Williams • Sept. 30, 2020

Facebook names new CMO as it looks to meld trust-building with tech focus

Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.

By Peter Adams • Sept. 30, 2020

Crate & Barrel's first digital-only catalog debuts on Pinterest

The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.

By Robert Williams • Sept. 30, 2020

Victoria brings Day of the Dead beer bottles to life with web AR

A wide group of people with different smartphone models can see the animations without the need to download a separate app.

By Robert Williams • Sept. 30, 2020

Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge

More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.

By Peter Adams • Sept. 29, 2020

Disney sells TrueX to Gimbal, which wants bigger role in advanced TV

TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.

By Robert Williams • Sept. 29, 2020

Pinterest expands ad inventory among shopping features

To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

By Robert Williams • Sept. 29, 2020

Acura accelerates into AR, cinematic ads with multichannel push for TLX

With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.

By Robert Williams • Sept. 29, 2020

Video ads drive a 48% higher sales rate than static ads, study says

VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.

By Robert Williams • Sept. 29, 2020

Apple halts 30% commission on paid Facebook events in win for small businesses

However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.

By Robert Williams • Sept. 28, 2020

Chipotle duets with TikTok creators to celebrate return of carne asada

Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.

By Robert Williams • Sept. 28, 2020

Wyndham upgrades app for midscale, economy hotel brands to seize on pandemic travel trends

The Super 8 owner's move suggests that mobile, typically a focus for upscale hotels, is growing essential for all hospitality brands amid the pandemic.

By Robert Williams • Sept. 28, 2020

TikTok avoids US ban on new downloads in last-minute ruling

A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

By Robert Williams • Sept. 28, 2020

Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.

By Robert Williams • Sept. 25, 2020

Airship acquires ReplyBuy to support conversational commerce

With DTC commerce on the rise, the deal comes with technology used by entertainment venues and sports teams to sell tickets via mobile chats.

By Robert Williams • Sept. 25, 2020

TikTok races into first NASCAR sponsorship with Hispanic newcomer

As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.

By Robert Williams • Sept. 25, 2020

Spotify, 'Fortnite' developer form group to demand App Store changes

App developers take their complaints about the business practices of app store operators like Apple to the next level with the formation of an advocacy group.

By Robert Williams • Sept. 25, 2020

Influencer impact increasingly tied to diversity, study says

One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.  

By Robert Williams • Sept. 24, 2020

Bagel Bites dips into Twitter debate about how dogs should wear pants

The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.

By Robert Williams • Sept. 24, 2020