Nike drives digital revenue with 150% jump in demand on mobile app

Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.

By Robert Williams • Sept. 24, 2020

Wine brand trials new web-based AR tech designed for bottles and cans

With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

By Robert Williams • Sept. 23, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

By Robert Williams • Sept. 23, 2020

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

By Aaron Baar • Sept. 23, 2020

Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

By Robert Williams • Sept. 23, 2020

Mucinex merges direct mail, mobile to drive omnichannel trial experience

Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.

By Shane Schick • Sept. 23, 2020

WarnerMedia's Rooster Teeth offers AR experience for virtual fan event

The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.

By Robert Williams • Sept. 22, 2020

TikTok still faces uncertain future in US amid conflicting claims about deal

After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

By Robert Williams • Sept. 22, 2020

Snipes, Puma promote voter registration with store kiosks, branded face masks

Powered by QR codes and in-store kiosks, the #UseYourVoice effort is the latest to engage in political activism as election season approaches.

By Tatiana Walk-Morris • Sept. 22, 2020

Foot Locker steps up outreach for sneakerheads via Google Slides hub

Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."

By Aaron Baar • Sept. 22, 2020

Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

By Robert Williams • Sept. 21, 2020

How TikTok's uncertain future and COVID-19 are transforming influencer marketing

As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

By Natalie Black (Koltun) • Sept. 21, 2020

Lowe's sees biggest social media lift from New York Fashion Week

While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found.

By Robert Williams • Sept. 21, 2020

Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat

As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.

By Robert Williams • Sept. 21, 2020

Samsung tests live video shopping to showcase new foldable phone

Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.

By Aaron Baar • Sept. 21, 2020

TikTok downloads banned as of Sunday, setting off new scramble in video app saga

The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.

By Peter Adams • Updated Sept. 18, 2020

Google's new search features let shoppers see curbside, in-store pickup offerings

The tech giant has made changes to accommodate changed shopping behavior as it saw spikes in searches for "safe shopping" and pickup services.

By Tatiana Walk-Morris • Sept. 18, 2020

TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future

The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.

By Robert Williams • Sept. 18, 2020

Mobile game engagement struggles in pandemic despite low install costs, study finds

Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past.

By Robert Williams • Sept. 18, 2020

Realities of a cookieless and IDFA-free future

Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan.

By Ken Harlan • Sept. 17, 2020

Torrid triples click-through rate with emails linked to personalized maps

Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.

By Robert Williams • Sept. 17, 2020

Kargo partners with AMP Project to expand mobile ad inventory

Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages.

By Robert Williams • Sept. 17, 2020

Spotify bands together music and podcasts in global multichannel campaign

"Music, Meet Podcasts" arrives as competition heats up with Amazon announcing the addition of podcasts to its streaming music offering.

By Robert Williams • Sept. 17, 2020

Facebook plans to sell AR-equipped smart glasses from Ray-Ban

Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.

By Robert Williams • Sept. 17, 2020

Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

While traditional media faces a bigger blow than during the Great Recession, digital heavyweights are notching gains as e-commerce and streaming are enshrined in consumer habits.

By Tatiana Walk-Morris • Sept. 16, 2020