Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines

While traditional media faces a bigger blow than during the Great Recession, digital heavyweights are notching gains as e-commerce and streaming are enshrined in consumer habits.

By Tatiana Walk-Morris • Sept. 16, 2020

McDonald's app offers mock insurance to drive trial of new spicy McNuggets

The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend.

By Robert Williams • Sept. 16, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users

Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system.

By Robert Williams • Sept. 16, 2020

Hulu keys into nostalgia with 'PEN15' audio ads on Pandora

"PEN15" creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform's in-house creative shop.

By Robert Williams • Sept. 16, 2020

Amazon app launches luxury channel with Oscar de la Renta

The e-commerce giant may capture young fashion buffs who value its convenience if it can recruit the brands they crave, experts say.

By Daphne Howland • Sept. 15, 2020

How Oracle's TikTok deal could shake up social media

The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.

By Peter Adams • Sept. 15, 2020

EMeals app helps Emmys viewers prep at-home watch parties

Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content.

By Robert Williams • Sept. 15, 2020

Facebook Messenger joins co-watching party and enables shared video viewing

For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.

By Robert Williams • Sept. 15, 2020

Holidays will drive mobile shopping to record highs, App Annie predicts

Online events like Amazon's Prime Day and Alibaba's Singles Day may help to extend the holiday shopping season for people who want to avoid stores during the pandemic.

By Robert Williams • Sept. 15, 2020

Walmart reportedly in talks to join Oracle's proposed stake in TikTok

The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.

By Peter Adams • Updated Sept. 17, 2020

Amazon starts selling Twitch ad inventory programmatically

Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.

By Robert Williams • Sept. 14, 2020

H&M debuts Instagram AR filters for Kangol fashion rollout

In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.

By Robert Williams • Sept. 14, 2020

Podcasts outperform traditional media, digital display on brand awareness, study says

Retailers had the highest average podcast campaign lift of 79%, consumer insights company Claritas found.

By Robert Williams • Sept. 11, 2020

Barclays champions Black wealth creation on Instagram Live

The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.

By Robert Williams • Sept. 11, 2020

Ferrero shares '31 Days of Halloween' on Pinterest

With the holiday expected to look different this year, the confectioner wants to extend the excitement over a period of weeks with content and shoppable pins.

By Robert Williams • Sept. 11, 2020

Louis Vuitton, Puma dress up for TikTok Fashion Month

Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

By Robert Williams • Sept. 11, 2020

Gen Z shows higher ad recall than older age groups, Snap study finds

The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience.

By Robert Williams • Sept. 10, 2020

LG teams with esports business Evil Geniuses on 2 video series

A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.

By Robert Williams • Sept. 10, 2020

Verizon Media kicks off AR, co-viewing features for NFL games

Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

By Robert Williams • Sept. 10, 2020

White Castle launches first systemwide loyalty program

The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.

By Emma Liem Beckett • Sept. 10, 2020

Sabra enlists TikTok star Tabitha Brown for shoppable videos

Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.

By Robert Williams • Sept. 10, 2020

Bud Light unveils 'Showtime Cam' for NFL fans on Twitter

Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.

By Robert Williams • Sept. 9, 2020

SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming

"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.

By Robert Williams • Sept. 9, 2020

Dwayne Johnson leads Voss challenge to show 'drops of kindness'

Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.

By Robert Williams • Sept. 9, 2020

Chipotle employs TikTok creator cohort to promote group-ordering app feature

As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.

By Peter Adams • Sept. 8, 2020