Mobile: Page 60

  • Image attribution tooltip
    Courtesy of Oxigen
    Image attribution tooltip

    Steph Curry-backed water brand honors frontline workers on social

    Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.

    By • Sept. 8, 2020
  • Xfinity Mobile turns social ads into games using Pinterest's Pin Button
    Image attribution tooltip
    Courtesy of Xfinity
    Image attribution tooltip

    Xfinity Mobile turns social ads into games using Pinterest's Pin button

    As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base. 

    By • Sept. 8, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Image attribution tooltip
    freestocks.org
    Image attribution tooltip

    Apple to let app makers promote subscriptions with offer codes

    Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.

    By • Sept. 8, 2020
  • Image attribution tooltip
    Nikolay Tarashchenko / Unsplash
    Image attribution tooltip

    Apple delays tracking opt-in after critics sound warning bell

    Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

    By • Sept. 4, 2020
  • El Pollo Loco expands app-based loyalty program nationwide
    Image attribution tooltip
    Courtesy of El Pollo Loco
    Image attribution tooltip

    El Pollo Loco spices up loyalty program with location-based app expansion

    Tying curbside pickup to the GPS in customers' smartphones is the latest sign of a digital transformation that has helped the chain triple online sales.

    By • Sept. 4, 2020
  • McDonald's serves up 'Travis Scott Meal' in broader collaboration with rapper
    Image attribution tooltip
    Courtesy of McDonald's
    Image attribution tooltip

    McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper

    Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic. 

    By • Sept. 4, 2020
  • TikTok header
    Image attribution tooltip
    Retrieved from TikTok on May 27, 2020
    Image attribution tooltip

    TikTok widens ad options with new marketing partner program

    Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

    By • Sept. 4, 2020
  • Burger King's newest design for restaurants following COVID-19 pandemic
    Image attribution tooltip
    Courtesy of Burger King
    Image attribution tooltip

    Burger King readies mobile-focused restaurant model for 2021

    New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.

    By Julie Littman • Sept. 3, 2020
  • Image attribution tooltip
    Courtesy of Recess
    Image attribution tooltip

    CBD seltzer brand Recess links QR code cans with meditative game

    The "Press Play to Pause Your Thoughts" video game features streaming music from nostalgic internet radio station Poolside.fm.

    By • Sept. 3, 2020
  • Spotify brings dynamic ads to Canada with Michelob Ultra 'playlist maker'
    Image attribution tooltip
    Courtesy of Michelob Ultra
    Image attribution tooltip

    Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada

    Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.

    By • Sept. 3, 2020
  • Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star
    Image attribution tooltip
    Courtesy of Dunkin'
    Image attribution tooltip

    Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star

    The effort points to how influencers can be part of a broader campaign that coordinates media buying with product development and social activations.

    By • Sept. 3, 2020
  • Ben & Jerry's podcast promotion still retrieved by Marketing Dive on Sept. 2, 2020
    Image attribution tooltip
    Retrieved from Ben & Jerry's on September 02, 2020
    Image attribution tooltip

    Ben & Jerry's examines American racism in new podcast series

    Produced with Vox Creative and The Who We Are Project, the effort builds on Ben & Jerry's work as "an aspiring social justice company."

    By • Sept. 2, 2020
  • Amazon Music partners with Twitch on livestreamed shows
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon Music links with Twitch on in-app livestreaming

    More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.

    By • Sept. 2, 2020
  • Image attribution tooltip
    Carl Court/Getty Images
    Image attribution tooltip

    'Pokémon Go' creator Niantic starts global AR alliance

    Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.

    By • Sept. 2, 2020
  • Perfect Corp adds contactless virtual makeup try on features.
    Image attribution tooltip
    Courtesy of Perfect Corp.
    Image attribution tooltip

    Perfect Corp. adds contactless makeup try-on features

    The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

    By Tatiana Walk-Morris • Sept. 1, 2020
  • TikTok logo
    Image attribution tooltip
    Retrieved from TikTok on August 04, 2020
    Image attribution tooltip

    Teespring lets TikTok creators sell merch directly to fans

    The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.

    By • Sept. 1, 2020
  • Image attribution tooltip
    Courtesy of Chobani
    Image attribution tooltip

    Chobani gamifies Instagram Story in multichannel push for new yogurt

    A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.

    By • Sept. 1, 2020
  • Image attribution tooltip

    Burger King included a QR code in a TV ad featuring its mascot and rapper Lil Yachty. The image was retrieved from the video on Sep. 1, 2020.

    Image attribution tooltip

    Burger King delivers immersive AR experience during VMAs

    Scanning QR codes in TV commercials during the awards show activated offers in the BK App, including a chance to win a year of free Whoppers.

    By • Sept. 1, 2020
  • Image attribution tooltip
    Vero
    Image attribution tooltip
    Opinion

    Assessing new channels for your mobile ad spend

    As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.

    By Jonathan Chan • Sept. 1, 2020
  • Image attribution tooltip
    Courtesy of Shipt
    Image attribution tooltip

    Shipt offers free groceries in first dance challenge on Instagram

    The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.

    By • Aug. 31, 2020
  • Uber Eats unveils first ad format for restaurants offering delivery
    Image attribution tooltip
    Courtesy of Uber Eats
    Image attribution tooltip

    Uber Eats unveils first ad format with sponsored restaurant listings

    To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.

    By • Aug. 31, 2020
  • Image attribution tooltip
    Acura / YouTube
    Image attribution tooltip

    Ford, Chevrolet are among top brands for mobile car shoppers

    About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.

    By • Aug. 31, 2020
  • Image attribution tooltip
    Incogmeato
    Image attribution tooltip

    Kellogg's Incogmeato challenges skeptics with Postmates sampling, animal influencers

    A phased strategy playfully goads flexitarians to overcome their fears that plant-based meat won't taste good, and arrives as parent company Kellogg ramps up marketing in the second half of 2020.

    By • Aug. 31, 2020
  • Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health
    Image attribution tooltip
    Retrieved from United Nations Environment Programme on August 28, 2020
    Image attribution tooltip

    Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health

    Adobe created lenses for its Photoshop Camera that let people take selfies in underwater worlds and share them on social media.

    By • Aug. 28, 2020
  • Amazon unveils mood-sensing wellness tracker
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon rivals Apple Watch with new mood-sensing wellness wearable

    Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.

    By • Aug. 28, 2020