Chipotle gamifies promotions with brand IQ test, sports predictor challenge

The IQ test quizzes people's knowledge about the brand's ingredients, sourcing and recipes, and requires entrants to opt in to future text promotions.

By Robert Williams • Aug. 28, 2020

Amazon debuts AR tool for viewing multiple furniture items in one room

The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

By Tatiana Walk-Morris • Aug. 27, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.

By Peter Adams • Aug. 27, 2020

TikTok CEO resigns after 3 months as app nears inflection point in US

In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.

By Peter Adams • Aug. 27, 2020

Atom Tickets releases Snapchat Mini app for moviegoers

The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.

By Robert Williams • Aug. 27, 2020

Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14

"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.

By Robert Williams • Aug. 27, 2020

Kargo buys Rhombus to boost ad targeting in social media embeds

Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.

By Robert Williams • Aug. 27, 2020

Lunchables' back-to-school hotline teaches personal safety

A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.

By Robert Williams • Aug. 27, 2020

Apple acquires VR startup focused on virtual avatars for videoconferencing

As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.

By Peter Adams • Aug. 26, 2020

Facebook adds shopping section, expands Instagram checkout

The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

By Robert Williams • Aug. 26, 2020

Lowe's hits the runway with fashion show streams, curated home decor

The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

By Robert Williams • Aug. 26, 2020

MLB lets fans ask Google Assistant about favorite teams

Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.

By Robert Williams • Aug. 26, 2020

Social is not a shortcut

Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.

By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020

Spotify inks deal for 'League of Legends' podcasts

The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.

By Robert Williams • Aug. 25, 2020

Burger King angers Twitch streamers with stunt campaign

The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.

By Robert Williams • Aug. 25, 2020

Patrón sells connected 'smart coasters' for margarita perfectionists

Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.

By Robert Williams • Aug. 25, 2020

Panera adds mobile ordering through Google

Guests can browse for and order curbside pickup or delivery through Google Search, Maps and Assistant. It's also offering contactless payment methods. 

By Julie Littman • Aug. 25, 2020

TikTok unveils first shoppable livestream with Ntwrk

The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.

By Robert Williams • Aug. 24, 2020

Lay's delivers 'flavor trip' on social for travel-starved fans

In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.

By Robert Williams • Aug. 24, 2020

Fitness apps see 67% jump in installs during pandemic

A 61% jump in user sessions in July comes as reports suggest Apple is developing a subscription service for fitness classes that would compete with Nike and Peloton. 

By Robert Williams • Aug. 21, 2020

Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

By Robert Williams • Aug. 21, 2020

Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament

The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.

By Robert Williams • Aug. 21, 2020

Mobile ad spend jumps 71% amid pandemic recovery

In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.

By Robert Williams • Aug. 21, 2020

DoorDash adds grocery delivery to its app as last-mile battle intensifies

The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart. 

By Jeff Wells • Aug. 21, 2020

Video impressions rose 40% on CTV platforms in Q2, study says

The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

By Dianna Christie • Aug. 21, 2020