Mobile: Page 60
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Courtesy of Budweiser
Budweiser campaigns to become Utah's official beer on Twitter
The effort comes almost a year after the state allowed beers with alcohol content of 5% or more to be sold in grocery and convenience stores.
By Robert Williams • Aug. 18, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. seeks brand ambassadors for first TikTok reality show
The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."
By Robert Williams • Aug. 17, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Facebook
Facebook now lets Page owners monetize virtual events
Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.
By Robert Williams • Aug. 17, 2020 -
Courtesy of SmileDirectClub
SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge
Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.
By Robert Williams • Aug. 17, 2020 -
champja via Getty Images
Sponsored by AdjustMake sure you are prepared for iOS 14 and Apple's new privacy regulations
How can advertisers start getting ready to make sure they’re one step ahead once iOS 14 launches?
Aug. 17, 2020 -
Apple reportedly plans to bundle services, launch virtual fitness classes
Competing more directly with Amazon, bundles would offer savings when iOS users combine subscriptions to offerings like Apple's music and TV services.
By Robert Williams • Aug. 14, 2020 -
Most Americans believe Facebook ad boycott fair, but only 40% see it creating 'credible change'
About one-third of Gen Z and millennials surveyed by Piplsay think brands participated in the boycott for publicity and to save on advertising costs.
By Robert Williams • Aug. 14, 2020 -
Retrieved from 7-Eleven, Inc. on August 14, 2020
Forever 21, 7-Eleven link on social giveaway of gear inspired by Slurpee, Big Gulp
Promotions on Instagram and TikTok include a dance challenge, polls, games and a Slurpee AR hologram filter.
By Robert Williams • Aug. 14, 2020 -
Retrieved from Epic Games on July 02, 2018
Epic Games sues Apple, Google after they pull 'Fortnite' from app stores
The developer has previously criticized the tech titans, describing their fee structures as a tax, but Thursday's developments mark a significant escalation.
By Robert Williams • Aug. 14, 2020 -
Retrieved from Stop & Shop on August 13, 2020
Stop & Shop unveils new e-commerce platform
An updated online experience and loyalty program includes the phasing out of Peapod as a consumer-facing service.
By Jessica Dumont • Aug. 13, 2020 -
Courtesy of Snap
Hoka One One opens virtual pop-up shop with Snapchat AR
The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.
By Robert Williams • Aug. 13, 2020 -
Courtesy of Church's Chicken
Church's Chicken sends Facebook users on virtual scavenger hunt
A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.
By Robert Williams • Aug. 13, 2020 -
TikTok inks 3-year deal with New York Yankees
Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.
By Dianna Christie • Aug. 13, 2020 -
Courtesy of Ikea
Ikea hosts virtual 'kiki' on Instagram to support LGBT inclusion
The retailer's "I-Kiki" social gathering will be hosted by LGBT influencers Alyssa Edwards and Isis King on Instagram Live.
By Robert Williams • Aug. 13, 2020 -
Retrieved from TikTok on August 04, 2020
Prudential customizes ads for Pulse health app on TikTok
Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.
By Robert Williams • Aug. 13, 2020 -
Unilever, T-Mobile join GroupM's sponsorship of Shonda Rhimes podcasts on iHeartMedia
The news offers another signal that marketers are looking to support multicultural programming that's more likely to resonate with younger audiences.
By Robert Williams • Aug. 12, 2020 -
Courtesy of Lamps Plus
Lamps Plus showcases lighting in Twitch cooking livestream
Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.
By Robert Williams • Aug. 12, 2020 -
Retrieved from Nestlé on August 12, 2020
Nestlé teams with upcoming lifestyle app With/n on healthy eating regimens
With/n will provide daily advice, motivational content and custom nutrition plans that include ready-made meals from brands like Lean Cuisine.
By Robert Williams • Aug. 12, 2020 -
Facebook ranks as most popular ad platform for small businesses, study finds
These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch
The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.
By Robert Williams • Aug. 11, 2020 -
Retrieved from Estee Lauder on August 11, 2020
Estée Lauder gamifies beauty serum promotion with online arcade
Sales channels in different countries can customize the four games to offer players free product samples or other incentives.
By Robert Williams • Aug. 11, 2020 -
Courtesy of Aldo
Aldo launches first TikTok campaign with #StepIntoLove challenge
The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.
By Robert Williams • Aug. 11, 2020 -
Deep Dive
Microsoft's bid to buy TikTok: A 'head-scratcher' or surprisingly sensible?
Some analysts think an acquisition would make a poor match. But areas of Microsoft's business, like LinkedIn, key into potentially overlooked synergies.
By Peter Adams • Aug. 11, 2020 -
Courtesy of Dunkin'
Dunkin' offers up branded RV in social media sweepstakes
The brand is capitalizing on the popularity of recreational vehicle travel during the pandemic to promote a new line of cold teas.
By Dianna Christie • Aug. 11, 2020 -
WSJ: Twitter discusses merger with TikTok's US operations
A potential Twitter deal would add an interesting fold to the narrative considering the company's history with Vine, a pioneering video app it shuttered in 2017.
By Robert Williams • Aug. 10, 2020
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