Mobile: Page 60

  • Perfect Corp adds contactless virtual makeup try on features.
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    Courtesy of Perfect Corp.
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    Perfect Corp. adds contactless makeup try-on features

    The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

    By Tatiana Walk-Morris • Sept. 1, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    Teespring lets TikTok creators sell merch directly to fans

    The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.

    By • Sept. 1, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Courtesy of Chobani
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    Chobani gamifies Instagram Story in multichannel push for new yogurt

    A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.

    By • Sept. 1, 2020
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    Burger King included a QR code in a TV ad featuring its mascot and rapper Lil Yachty. The image was retrieved from the video on Sep. 1, 2020.

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    Burger King delivers immersive AR experience during VMAs

    Scanning QR codes in TV commercials during the awards show activated offers in the BK App, including a chance to win a year of free Whoppers.

    By • Sept. 1, 2020
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    Vero
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    Opinion

    Assessing new channels for your mobile ad spend

    As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.

    By Jonathan Chan • Sept. 1, 2020
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    Courtesy of Shipt
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    Shipt offers free groceries in first dance challenge on Instagram

    The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.

    By • Aug. 31, 2020
  • Uber Eats unveils first ad format for restaurants offering delivery
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    Courtesy of Uber Eats
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    Uber Eats unveils first ad format with sponsored restaurant listings

    To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.

    By • Aug. 31, 2020
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    Acura / YouTube
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    Ford, Chevrolet are among top brands for mobile car shoppers

    About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.

    By • Aug. 31, 2020
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    Incogmeato
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    Kellogg's Incogmeato challenges skeptics with Postmates sampling, animal influencers

    A phased strategy playfully goads flexitarians to overcome their fears that plant-based meat won't taste good, and arrives as parent company Kellogg ramps up marketing in the second half of 2020.

    By • Aug. 31, 2020
  • Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health
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    Retrieved from United Nations Environment Programme on August 28, 2020
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    Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health

    Adobe created lenses for its Photoshop Camera that let people take selfies in underwater worlds and share them on social media.

    By • Aug. 28, 2020
  • Amazon unveils mood-sensing wellness tracker
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    Courtesy of Amazon
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    Amazon rivals Apple Watch with new mood-sensing wellness wearable

    Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.

    By • Aug. 28, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle gamifies promotions with brand IQ test, sports predictor challenge

    The IQ test quizzes people's knowledge about the brand's ingredients, sourcing and recipes, and requires entrants to opt in to future text promotions.

    By • Aug. 28, 2020
  • Amazon's Room Decorator tool.
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    Courtesy of Amazon
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    Amazon debuts AR tool for viewing multiple furniture items in one room

    The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

    By Tatiana Walk-Morris • Aug. 27, 2020
  • Walmart Store Exterior at Night
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    Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
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    Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity

    If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.

    By • Aug. 27, 2020
  • TikTok ad campaign
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    Retrieved from TikTok/Vimeo on August 19, 2020
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    TikTok CEO resigns after 3 months as app nears inflection point in US

    In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.

    By • Aug. 27, 2020
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    Courtesy of Atom Tickets
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    Atom Tickets releases Snapchat Mini app for moviegoers

    The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.

    By • Aug. 27, 2020
  • Apple iOS 14 introduces App Clips for easy access to specific tasks
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    Retrieved from Apple on June 23, 2020
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    Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14

    "Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.

    By • Aug. 27, 2020
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    Pixabay
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    Kargo buys Rhombus to boost ad targeting in social media embeds

    Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.

    By • Aug. 27, 2020
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    Mike Mozart
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    Lunchables' back-to-school hotline teaches personal safety

    A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.

    By • Aug. 27, 2020
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    Jonas Tana / Flickr
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    Apple acquires VR startup focused on virtual avatars for videoconferencing

    As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.

    By • Aug. 26, 2020
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    Courtesy of Facebook
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    Facebook adds shopping section, expands Instagram checkout

    The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

    By • Aug. 26, 2020
  • Lowe's hits the runway with fashion show live streams, curated home decor
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    Courtesy of Lowe's
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    Lowe's hits the runway with fashion show streams, curated home decor

    The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

    By • Aug. 26, 2020

  • MLB lets fans ask Google Assistant about favorite teams

    Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.

    By • Aug. 26, 2020
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    Tracy Le Blanc / Pexels
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    Opinion

    Social is not a shortcut

    Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.

    By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020
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    Courtesy of Spotify
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    Spotify inks deal for 'League of Legends' podcasts

    The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.

    By • Aug. 25, 2020