Mobile: Page 59

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    Bekir Donmez via Unsplash
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    Ferrero shares '31 Days of Halloween' on Pinterest

    With the holiday expected to look different this year, the confectioner wants to extend the excitement over a period of weeks with content and shoppable pins.

    By • Sept. 11, 2020
  • Introducing TikTok fashion month
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    Courtesy of TikTok
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    Louis Vuitton, Puma dress up for TikTok Fashion Month

    Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

    By • Sept. 11, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
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    Permission granted by Snap
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    Gen Z shows higher ad recall than older age groups, Snap study finds

    The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience.

    By • Sept. 10, 2020
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    Courtesy of LG
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    LG teams with esports business Evil Geniuses on 2 video series

    A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.

    By • Sept. 10, 2020
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    Retrieved from Verizon on September 10, 2020
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    Verizon Media kicks off AR, co-viewing features for NFL games

    Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

    By • Sept. 10, 2020
  • White Castle launched a loyalty program nationwide September 2020.
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    Courtesy of White Caslte
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    White Castle launches first systemwide loyalty program

    The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.

    By Emma Liem Beckett • Sept. 10, 2020
  • Sabra enlists TikTok star Tabitha Brown for shoppable videos
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    Courtesy of Sabra
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    Sabra enlists TikTok star Tabitha Brown for shoppable videos

    Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.

    By • Sept. 10, 2020
  • Bud Light unveils 'Showtime Cam' for NFL fans on Twitter
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    Courtesy of Bud Light
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    Bud Light unveils 'Showtime Cam' for NFL fans on Twitter

    Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.

    By • Sept. 9, 2020
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    Courtesy of Sirius XM
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    SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming

    "Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.

    By • Sept. 9, 2020
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    Courtesy of Voss
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    Dwayne Johnson leads Voss challenge to show 'drops of kindness'

    Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.

    By • Sept. 9, 2020
  • Chipotle TikTok activation with The House Nobody Asked For retrieved by Mobil Marketer on Sept. 8, 2020
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    Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
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    Chipotle employs TikTok creator cohort to promote group-ordering app feature

    As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.

    By • Sept. 8, 2020
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    Courtesy of Oxigen
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    Steph Curry-backed water brand honors frontline workers on social

    Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.

    By • Sept. 8, 2020
  • Xfinity Mobile turns social ads into games using Pinterest's Pin Button
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    Courtesy of Xfinity
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    Xfinity Mobile turns social ads into games using Pinterest's Pin button

    As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base. 

    By • Sept. 8, 2020
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    freestocks.org
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    Apple to let app makers promote subscriptions with offer codes

    Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.

    By • Sept. 8, 2020
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    Nikolay Tarashchenko / Unsplash
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    Apple delays tracking opt-in after critics sound warning bell

    Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.  

    By • Sept. 4, 2020
  • El Pollo Loco expands app-based loyalty program nationwide
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    Courtesy of El Pollo Loco
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    El Pollo Loco spices up loyalty program with location-based app expansion

    Tying curbside pickup to the GPS in customers' smartphones is the latest sign of a digital transformation that has helped the chain triple online sales.

    By • Sept. 4, 2020
  • McDonald's serves up 'Travis Scott Meal' in broader collaboration with rapper
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    Courtesy of McDonald's
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    McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper

    Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic. 

    By • Sept. 4, 2020
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    Retrieved from TikTok on May 27, 2020
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    TikTok widens ad options with new marketing partner program

    Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

    By • Sept. 4, 2020
  • Burger King's newest design for restaurants following COVID-19 pandemic
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    Courtesy of Burger King
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    Burger King readies mobile-focused restaurant model for 2021

    New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.

    By Julie Littman • Sept. 3, 2020
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    Courtesy of Recess
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    CBD seltzer brand Recess links QR code cans with meditative game

    The "Press Play to Pause Your Thoughts" video game features streaming music from nostalgic internet radio station Poolside.fm.

    By • Sept. 3, 2020
  • Spotify brings dynamic ads to Canada with Michelob Ultra 'playlist maker'
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    Courtesy of Michelob Ultra
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    Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada

    Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.

    By • Sept. 3, 2020
  • Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star
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    Courtesy of Dunkin'
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    Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star

    The effort points to how influencers can be part of a broader campaign that coordinates media buying with product development and social activations.

    By • Sept. 3, 2020
  • Ben & Jerry's podcast promotion still retrieved by Marketing Dive on Sept. 2, 2020
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    Retrieved from Ben & Jerry's on September 02, 2020
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    Ben & Jerry's examines American racism in new podcast series

    Produced with Vox Creative and The Who We Are Project, the effort builds on Ben & Jerry's work as "an aspiring social justice company."

    By • Sept. 2, 2020
  • Amazon Music partners with Twitch on livestreamed shows
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    Courtesy of Amazon
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    Amazon Music links with Twitch on in-app livestreaming

    More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.

    By • Sept. 2, 2020
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    Carl Court/Getty Images
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    'Pokémon Go' creator Niantic starts global AR alliance

    Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.

    By • Sept. 2, 2020