Mobile: Page 59
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Courtesy of Patron
Patrón sells connected 'smart coasters' for margarita perfectionists
Drink coasters connect to smartphones and provide a step-by-step guide on measuring each cocktail ingredient as it is poured.
By Robert Williams • Aug. 25, 2020 -
Panera adds mobile ordering through Google
Guests can browse for and order curbside pickup or delivery through Google Search, Maps and Assistant. It's also offering contactless payment methods.
By Julie Littman • Aug. 25, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Ntwrk
TikTok unveils first shoppable livestream with Ntwrk
The social video app will let viewers this week buy apparel sporting defiant messages against a possible U.S. ban.
By Robert Williams • Aug. 24, 2020 -
Courtesy of PepsiCo
Lay's delivers 'flavor trip' on social for travel-starved fans
In response to a sluggish travel season, the PepsiCo-owned snack brand is dishing out chips that typically are only available in foreign countries.
By Robert Williams • Aug. 24, 2020 -
Fitness apps see 67% jump in installs during pandemic
A 61% jump in user sessions in July comes as reports suggest Apple is developing a subscription service for fitness classes that would compete with Nike and Peloton.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Tecate
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Verizon
Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament
The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.
By Robert Williams • Aug. 21, 2020 -
Mobile ad spend jumps 71% amid pandemic recovery
In-app ad spend on private marketplaces soared 391% during the period, outpacing the strong 52% gain for the mobile web, per a Pubmatic study.
By Robert Williams • Aug. 21, 2020 -
Permission granted by DoorDash
DoorDash adds grocery delivery to its app as last-mile battle intensifies
The expansion into the booming space by another major firm signals a promotional war to come and increasing pressure on incumbent Instacart.
By Jeff Wells • Aug. 21, 2020 -
Video impressions rose 40% on CTV platforms in Q2, study says
The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic.
By Dianna Christie • Aug. 21, 2020 -
Courtesy of Camden Town Brewery
Camden Town Brewery airs QR-powered 'drinkable' TV ad
The ad promises an easy way to order home delivery for viewers who may be self-isolating instead of venturing out to pubs during the pandemic.
By Robert Williams • Aug. 20, 2020 -
Retrieved from 4D Sight on August 20, 2020
Activision embeds AI-powered ads in Call of Duty League videos
The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.
By Robert Williams • Aug. 20, 2020 -
Courtesy of Colgate
Colgate targets millennials with launch of DTC smart toothbrush
Patented connected technology, a rewards app and influencer marketing will be leveraged to reach an audience not targeted by rival brands, Colgate said.
By Graham Vyse • Aug. 20, 2020 -
Courtesy of iHeartRadio
P&G teams with iHeartRadio on podcast profiling diverse women
"Seneca's 100 Women to Hear" marks the 100th anniversary of the 19th Amendment granting American women the right to vote.
By Robert Williams • Aug. 20, 2020 -
Retrieved from Taco Bell on August 20, 2020
Taco Bell is launching a mobile-focused, double drive-thru model in 2021
The QSR's new concept will feature a smaller footprint, a priority pickup lane for diners who order via its app and "bellhops" that will offer tablet ordering at the drive-thru and curbside pickup areas.
By Emma Liem Beckett • Aug. 20, 2020 -
Courtesy of TikTok
TikTok debuts US ad campaign, while survey finds most Americans support ban
Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.
By Robert Williams • Aug. 20, 2020 -
Oracle enters bidding fray for social video app TikTok
President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations.
By Robert Williams • Aug. 19, 2020 -
Retrieved from Now This Kids on August 19, 2020
Cheerios sponsors NowThis' kid-focused news brand
With video, podcasts and newsletters, the companies aim to reach children and their millennial parents with brand-safe content focused on positive themes.
By Robert Williams • Aug. 19, 2020 -
Permission granted by Popeyes
Popeyes looks to end year early with Times Square countdown celebrating chicken sandwich
As the mega-popular menu item celebrates its one-year anniversary, the brand is hosting a mock New Year's Eve event in August.
By Dianna Christie • Aug. 19, 2020 -
Courtesy of Budweiser
Bud Light Seltzer seeks 'chief meme officer' to grow online clout
Responsibilities of the "CMO," who will be paid $5,000 a month, include creating 10 memes a week to share on social media.
By Robert Williams • Aug. 19, 2020 -
Courtesy of Jack in the Box
Jack in the Box gamifies Spotify ads to give listeners a chance to win tacos
Based on the classic game "Two Truths and a Lie," the interactive experience can be found on a microsite hosted by the music streamer.
By Robert Williams • Aug. 19, 2020 -
Retrieved from Travis Scott on April 27, 2020
Epic Games asks court to stop Apple from pulling 'Fortnite'
Epic claimed that Apple's move could negatively affect its Unreal Engine that's used by millions of software developers for 3D graphics.
By Robert Williams • Aug. 18, 2020 -
Hellmann's educates 'Animal Crossing' players about food waste through virtual island
Players can message the brand on Twitter to gain access to its in-game island and convert digital food waste into charitable donations for real people.
By Robert Williams • Aug. 18, 2020 -
Permission granted by Pepsi
Pepsi champions football fans stuck at home as sports marketing shifts focus
VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations.
By Peter Adams • Aug. 18, 2020 -
Mastercard seeks soccer fans to join 'Priceless Wave' on TikTok
The brand is using its sonic branding identity to help fans root for their favorite teams during the UEFA Champions League tournament.
By Robert Williams • Aug. 18, 2020
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