Fifth Third urges shoppers to avoid splurging by 'blocking' product ads

Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.

By Robert Williams • Oct. 20, 2020

Reese's delivers trick-or-treating to fans with robotic door

With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.

By Robert Williams • Oct. 20, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Adidas and Sephora test Facebook's integration of Messenger, Instagram

As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

By Robert Williams • Oct. 20, 2020

Mattel brings iconic toy characters to life with AR-activated books

Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.

By Robert Williams • Oct. 20, 2020

Kroger partners with Whisk to expand shoppable recipe base across 35 states

The grocer is now integrated into Whisk's platforms, Samsung smart appliances and third-party sites, letting customers shop ingredients for delivery or pickup. 

By Catherine Douglas Moran • Oct. 19, 2020

Carter's eyes millennial parents with Santagram video greetings on Cameo

As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

By Robert Williams • Oct. 19, 2020

Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch

Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.

By Robert Williams • Oct. 19, 2020

Patrón 'backs the bar' with benefit concert on Instagram Live

The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

By Robert Williams • Oct. 19, 2020

OTT and mobile marketing: How can we measure results?

Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.

By Gijsbert Pols • Oct. 19, 2020

Uber plans OOH ad network expansion to Chicago, LA in Q4

Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

By Natalie Black (Koltun) • Oct. 16, 2020

Google expands visual search in latest shopping push

Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

By Robert Williams • Oct. 16, 2020

Manscaped kicks off 'Field Goal Challenge' game in 49ers app

The marketer of "below-the-belt" grooming products for men is challenging fans stuck at home to kick as many virtual field goals as possible in 30 seconds.

By Robert Williams • Oct. 16, 2020

Amazon, McDonald's test rewarded audio ads in 'Big Brother' mobile game

Players of the reality show-inspired game receive rewards for listening to radio ads in the virtual "Big Brother" house.

By Robert Williams • Oct. 16, 2020

TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

By Peter Adams • Oct. 16, 2020

57% of younger adults ramp up smartphone use to stream video, study says

The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.

By Robert Williams • Oct. 15, 2020

Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube

Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.

By Robert Williams • Oct. 15, 2020

TikTok looks to assure advertisers of brand safety as scrutiny persists

Partnering with content ratings provider OpenSlate is the app's latest effort to make itself appealing to marketers as it faces the threat of a ban.

By Robert Williams • Oct. 15, 2020

Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

By Robert Williams • Oct. 15, 2020

Allure designs holiday shopping issue around virtual try-on experiences

Working with Perfect Corp., the publisher created an "Ultimate Guide to Shopping" that uses QR codes and AR to align with a season set to skew toward mobile.

By Robert Williams • Oct. 14, 2020

TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

By Robert Williams • Oct. 14, 2020

Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries

Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.

By Robert Williams • Oct. 14, 2020

Apple touts 'new era' of 5G technology with iPhone 12

The long-awaited introduction of a 5G iPhone came the same day Verizon expanded its 5G service, a pair of moves that should open the technology to more consumers.

By Robert Williams • Oct. 14, 2020

Bud Light dials up seltzer sampling with at-home trials

After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.

By Natalie Black (Koltun) • Oct. 14, 2020

Lotrimin's social push urges voters to 'stand with confidence' at the polls

The campaign includes AR filters on Instagram and Snapchat that give people a way to show causes they support, such as social justice and healthcare.

By Robert Williams • Oct. 13, 2020

Wendy's coupon gets more valuable with each retweet

The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.

By Robert Williams • Updated Oct. 14, 2020