Mobile: Page 58
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Retrieved from TikTok on August 04, 2020
Teespring lets TikTok creators sell merch directly to fans
The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Chobani
Chobani gamifies Instagram Story in multichannel push for new yogurt
A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.
By Robert Williams • Sept. 1, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Burger King included a QR code in a TV ad featuring its mascot and rapper Lil Yachty. The image was retrieved from the video on Sep. 1, 2020.
Burger King delivers immersive AR experience during VMAs
Scanning QR codes in TV commercials during the awards show activated offers in the BK App, including a chance to win a year of free Whoppers.
By Robert Williams • Sept. 1, 2020 -
Opinion
Assessing new channels for your mobile ad spend
As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.
By Jonathan Chan • Sept. 1, 2020 -
Courtesy of Shipt
Shipt offers free groceries in first dance challenge on Instagram
The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.
By Robert Williams • Aug. 31, 2020 -
Courtesy of Uber Eats
Uber Eats unveils first ad format with sponsored restaurant listings
To encourage restaurants to test the new format, Uber Eats is offering $25 million in marketing credits to small and medium-size businesses.
By Robert Williams • Aug. 31, 2020 -
Ford, Chevrolet are among top brands for mobile car shoppers
About 6.6 million U.S. consumers used a mobile device to shop for a car in the first half of the year, almost double the 3.5 million who used a desktop.
By Robert Williams • Aug. 31, 2020 -
Kellogg's Incogmeato challenges skeptics with Postmates sampling, animal influencers
A phased strategy playfully goads flexitarians to overcome their fears that plant-based meat won't taste good, and arrives as parent company Kellogg ramps up marketing in the second half of 2020.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Retrieved from United Nations Environment Programme on August 28, 2020
Adobe asks app shutterbugs to dive into #OceanLeague campaign for marine health
Adobe created lenses for its Photoshop Camera that let people take selfies in underwater worlds and share them on social media.
By Robert Williams • Aug. 28, 2020 -
Courtesy of Amazon
Amazon rivals Apple Watch with new mood-sensing wellness wearable
Amazon Halo is the company's first product and digital subscription for fitness, featuring programming from Headspace, Orangetheory and Mayo Clinic.
By Robert Williams • Aug. 28, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle gamifies promotions with brand IQ test, sports predictor challenge
The IQ test quizzes people's knowledge about the brand's ingredients, sourcing and recipes, and requires entrants to opt in to future text promotions.
By Robert Williams • Aug. 28, 2020 -
Courtesy of Amazon
Amazon debuts AR tool for viewing multiple furniture items in one room
The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.
By Tatiana Walk-Morris • Aug. 27, 2020 -
Courtesy of https://corporate.walmart.com/photos/walmart-store-exterior-at-night
Walmart teams with Microsoft on TikTok bid, eyeing e-commerce, advertising opportunity
If it takes place, the deal could seriously shake up the digital media sector, as Walmart will gain access to a powerful wedge against rivals like Amazon.
By Peter Adams • Aug. 27, 2020 -
Retrieved from TikTok/Vimeo on August 19, 2020
TikTok CEO resigns after 3 months as app nears inflection point in US
In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.
By Peter Adams • Aug. 27, 2020 -
Courtesy of Atom Tickets
Atom Tickets releases Snapchat Mini app for moviegoers
The mini-app generates a QR code that theaters can scan to limit physical contact and help moviegoers avoid waiting in ticket lines.
By Robert Williams • Aug. 27, 2020 -
Retrieved from Apple on June 23, 2020
Facebook warns of 50% drop in Audience Network revenue from Apple's iOS 14
"Apple's updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14," Facebook leadership said.
By Robert Williams • Aug. 27, 2020 -
Kargo buys Rhombus to boost ad targeting in social media embeds
Heineken and Allergan are among the brands that use Rhombus' cookieless targeting tech to place ads next to a social embed within articles.
By Robert Williams • Aug. 27, 2020 -
Lunchables' back-to-school hotline teaches personal safety
A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.
By Robert Williams • Aug. 27, 2020 -
Apple acquires VR startup focused on virtual avatars for videoconferencing
As virtual events are expected to stick around, including in the marketing sector, the tech giant could be carving out a bigger part of an emerging market.
By Peter Adams • Aug. 26, 2020 -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
MLB lets fans ask Google Assistant about favorite teams
Through an on-demand channel for communication, the league can reach sports fans who are unable to attend games in person due to the pandemic.
By Robert Williams • Aug. 26, 2020 -
Opinion
Social is not a shortcut
Brands wishing to benefit from social media marketing must understand what it is, the people behind the accounts and how to evolve strategies, Firewood's Vanessa Zucker and Mamou Kilambi write.
By Vanessa Zucker and Mamou Kilambi • Aug. 25, 2020 -
Courtesy of Spotify
Spotify inks deal for 'League of Legends' podcasts
The collaboration with Riot Games includes an esports hub with official playlists inspired by the gaming community.
By Robert Williams • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020
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