Mobile: Page 57
-
Courtesy of TikTok
Louis Vuitton, Puma dress up for TikTok Fashion Month
Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.
By Robert Williams • Sept. 11, 2020 -
Permission granted by Snap
Gen Z shows higher ad recall than older age groups, Snap study finds
The cohort's higher rate of brand preference and shorter attention spans suggest both a challenge and opportunity for marketers to connect with this valuable audience.
By Robert Williams • Sept. 10, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of LG
LG teams with esports business Evil Geniuses on 2 video series
A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.
By Robert Williams • Sept. 10, 2020 -
Retrieved from Verizon on September 10, 2020
Verizon Media kicks off AR, co-viewing features for NFL games
Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.
By Robert Williams • Sept. 10, 2020 -
Courtesy of White Caslte
White Castle launches first systemwide loyalty program
The burger chain accelerated plans for a rewards program to provide more contactless services and grow its digital footprint, Vice President Jamie Richardson said.
By Emma Liem Beckett • Sept. 10, 2020 -
Courtesy of Sabra
Sabra enlists TikTok star Tabitha Brown for shoppable videos
Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.
By Robert Williams • Sept. 10, 2020 -
Courtesy of Bud Light
Bud Light unveils 'Showtime Cam' for NFL fans on Twitter
Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.
By Robert Williams • Sept. 9, 2020 -
Courtesy of Sirius XM
SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming
"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.
By Robert Williams • Sept. 9, 2020 -
Courtesy of Voss
Dwayne Johnson leads Voss challenge to show 'drops of kindness'
Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.
By Robert Williams • Sept. 9, 2020 -
Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
Chipotle employs TikTok creator cohort to promote group-ordering app feature
As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.
By Peter Adams • Sept. 8, 2020 -
Courtesy of Oxigen
Steph Curry-backed water brand honors frontline workers on social
Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.
By Robert Williams • Sept. 8, 2020 -
Courtesy of Xfinity
Xfinity Mobile turns social ads into games using Pinterest's Pin button
As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base.
By Robert Williams • Sept. 8, 2020 -
Apple to let app makers promote subscriptions with offer codes
Offer codes may help app developers boost subscriptions, arriving as the App Store is under fire for potentially unfair fee structures.
By Robert Williams • Sept. 8, 2020 -
Apple delays tracking opt-in after critics sound warning bell
Facebook said the privacy protections could cause a 50% drop in revenue for Audience Network, but the iPhone maker is granting a small reprieve.
By Robert Williams • Sept. 4, 2020 -
Courtesy of El Pollo Loco
El Pollo Loco spices up loyalty program with location-based app expansion
Tying curbside pickup to the GPS in customers' smartphones is the latest sign of a digital transformation that has helped the chain triple online sales.
By Robert Williams • Sept. 4, 2020 -
Courtesy of McDonald's
McDonald's serves up 'Travis Scott Meal' as part of broader collaboration with rapper
Dunkin' and Chipotle have recently pursued similar strategies in a bid to connect with young consumers during the pandemic.
By Robert Williams • Sept. 4, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok widens ad options with new marketing partner program
Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.
By Robert Williams • Sept. 4, 2020 -
Courtesy of Burger King
Burger King readies mobile-focused restaurant model for 2021
New designs feature a drive-in, curbside pickup, mobile takeout lockers and a suspended kitchen that will deliver food to customers using a conveyor belt.
By Julie Littman • Sept. 3, 2020 -
Courtesy of Recess
CBD seltzer brand Recess links QR code cans with meditative game
The "Press Play to Pause Your Thoughts" video game features streaming music from nostalgic internet radio station Poolside.fm.
By Robert Williams • Sept. 3, 2020 -
Courtesy of Michelob Ultra
Michelob Ultra's 'playlist maker' marks Spotify's first dynamic ad in Canada
Ads on Spotify help the Anheuser-Busch brand to target runners based on location, time of day and weather, and promote a virtual race set for October.
By Robert Williams • Sept. 3, 2020 -
Courtesy of Dunkin'
Dunkin' dubs coffee drink 'The Charli' after TikTok's biggest star
The effort points to how influencers can be part of a broader campaign that coordinates media buying with product development and social activations.
By Robert Williams • Sept. 3, 2020 -
Retrieved from Ben & Jerry's on September 02, 2020
Ben & Jerry's examines American racism in new podcast series
Produced with Vox Creative and The Who We Are Project, the effort builds on Ben & Jerry's work as "an aspiring social justice company."
By Peter Adams • Sept. 2, 2020 -
Courtesy of Amazon
Amazon Music links with Twitch on in-app livestreaming
More than 1,000 artists have connected their Amazon Music accounts to Twitch for the launch, which will be promoted with live performances and interviews.
By Robert Williams • Sept. 2, 2020 -
'Pokémon Go' creator Niantic starts global AR alliance
Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.
By Robert Williams • Sept. 2, 2020 -
Courtesy of Perfect Corp.
Perfect Corp. adds contactless makeup try-on features
The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences.
By Tatiana Walk-Morris • Sept. 1, 2020
Previous
