Financial apps see higher usage among customers in lockdown

As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.

By Robert Williams • Oct. 6, 2020

Snapchat expands 'first commercial' video ad takeovers nationwide

Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.

By Robert Williams • Oct. 6, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Orbitz celebrates LGBTQ History month with virtual city tours

As the pandemic limits travel, the booking site enlisted influencers such as Lance Bass and Todrick Hall to share recommendations on Instagram.

By Robert Williams • Oct. 6, 2020

Instagram brings shopping to Reels, IGTV as commerce commands social spotlight

Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.

By Peter Adams • Oct. 5, 2020

'The Bachelorette' returns with drive-in premiere hosted by PopSugar, ABC, YouTube TV

The partnership between a digital media brand, a TV network and a streaming channel reflects the scarcity of big-event original programming right now.

By Robert Williams • Oct. 5, 2020

Why retailers should study the social commerce playbook

Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin.

By Geoffroy Martin • Oct. 5, 2020

Triller adds programmatic ads amid rival TikTok's continued uncertainty

Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.

By Robert Williams • Oct. 5, 2020

Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge

The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.

By Robert Williams • Oct. 5, 2020

Party City tapped by Nextdoor for Halloween AR 'treat map'

The collaboration could inspire families to celebrate Halloween in a way that follows social distancing guidelines during the pandemic.

By Robert Williams • Oct. 5, 2020

Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home

With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.

By Robert Williams • Oct. 2, 2020

Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars

Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.

By Aaron Baar • Oct. 2, 2020

Google offers $1B in licensing payments for news in olive branch to publishers

Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.

By Robert Williams • Oct. 2, 2020

Pinterest aims for brand-safe, culturally sensitive Halloween

Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.

By Robert Williams • Oct. 2, 2020

Walmart to revamp 1K stores with mobile app in mind

Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.

By Ben Unglesbee • Oct. 1, 2020

Taco Bell sets up personalized taco gifting service ahead of holiday rush

Available through Taco Bell's website and app, the feature will be permanent, showing the chain's continued bets on loyalty innovations.

By Peter Adams • Oct. 1, 2020

Oikos yogurt turns grocery carrying into a TikTok challenge

By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.

By Robert Williams • Oct. 1, 2020

Home Depot's loyalty update gets mobile-first treatment

New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.

By Robert Williams • Oct. 1, 2020

Chipotle sells out of QR-enabled shirts to drive voter registration

Unique branded merchandise becomes a mechanism for political engagement during an election year when younger generations are a bigger constituency.

By Robert Williams • Oct. 1, 2020

Advertisers care more about transparency in TV upfronts than timing, study finds

While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.

By Aaron Baar • Oct. 1, 2020

TikTok bears a unique opportunity for marketers — if you understand its Gen Z base

The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.

By Andrew Reid • Oct. 1, 2020

Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising

As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.

By Robert Williams • Sept. 30, 2020

Facebook names new CMO as it looks to meld trust-building with tech focus

Hiring from within will do little to quell concerns that Facebook is growing resistant to outside influence at a time when public opinion of its brand is low.

By Peter Adams • Sept. 30, 2020

Crate & Barrel's first digital-only catalog debuts on Pinterest

The first time the retailer foregoes a print catalog comes as Pinterest sees greater interest for children's furnishings amid distance learning.

By Robert Williams • Sept. 30, 2020

Victoria brings Day of the Dead beer bottles to life with web AR

A wide group of people with different smartphone models can see the animations without the need to download a separate app.

By Robert Williams • Sept. 30, 2020

Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge

More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.

By Peter Adams • Sept. 29, 2020