Mobile: Page 56
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Retrieved from Samsung on September 21, 2020
Samsung tests live video shopping to showcase new foldable phone
Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.
By Aaron Baar • Sept. 21, 2020 -
TikTok downloads banned as of Sunday, setting off new scramble in video app saga
The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.
By Peter Adams • Updated Sept. 18, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Google
Google's new search features let shoppers see curbside, in-store pickup offerings
The tech giant has made changes to accommodate changed shopping behavior as it saw spikes in searches for "safe shopping" and pickup services.
By Tatiana Walk-Morris • Sept. 18, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future
The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.
By Robert Williams • Sept. 18, 2020 -
Mobile game engagement struggles in pandemic despite low install costs, study finds
Until consumers see a stronger recovery in their discretionary incomes, in-app spending could remain lower than in years past.
By Robert Williams • Sept. 18, 2020 -
Opinion
Realities of a cookieless and IDFA-free future
Walled gardens may have a tight grip on the market due to the first-party data they've accumulated, but challenges they face may reshape the next era of digital marketing, writes MobileFuse CEO Ken Harlan.
By Ken Harlan • Sept. 17, 2020 -
Cody Boteler/Marketing Dive
Torrid triples click-through rate with emails linked to personalized maps
Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.
By Robert Williams • Sept. 17, 2020 -
Courtesy of Kargo
Kargo partners with AMP Project to expand mobile ad inventory
Bauer Media Group and Leaf Group are among the first media companies to offer Kargo's custom ad formats on their AMP pages.
By Robert Williams • Sept. 17, 2020 -
Courtesy of Spotify
Spotify bands together music and podcasts in global multichannel campaign
"Music, Meet Podcasts" arrives as competition heats up with Amazon announcing the addition of podcasts to its streaming music offering.
By Robert Williams • Sept. 17, 2020 -
Courtesy of Facebook
Facebook plans to sell AR-equipped smart glasses from Ray-Ban
Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.
By Robert Williams • Sept. 17, 2020 -
Magna: Digital platforms like Amazon remain resilient amid overall ad spending declines
While traditional media faces a bigger blow than during the Great Recession, digital heavyweights are notching gains as e-commerce and streaming are enshrined in consumer habits.
By Tatiana Walk-Morris • Sept. 16, 2020 -
Courtesy of McDonald's
McDonald's app offers mock insurance to drive trial of new spicy McNuggets
The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend.
By Robert Williams • Sept. 16, 2020 -
Apple's iOS 14 rolls out, bringing new opportunities to engage iPhone users
Retailers, restaurants and other service providers can expedite and simplify mobile transactions with the latest version of Apple's mobile operating system.
By Robert Williams • Sept. 16, 2020 -
Courtesy of Hulu
Hulu keys into nostalgia with 'PEN15' audio ads on Pandora
"PEN15" creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform's in-house creative shop.
By Robert Williams • Sept. 16, 2020 -
Courtesy of Businesswire
Amazon app launches luxury channel with Oscar de la Renta
The e-commerce giant may capture young fashion buffs who value its convenience if it can recruit the brands they crave, experts say.
By Daphne Howland • Sept. 15, 2020 -
Retrieved from TikTok on August 14, 2020
Deep DiveHow Oracle's TikTok deal could shake up social media
The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.
By Peter Adams • Sept. 15, 2020 -
Courtesy of eMeals
EMeals app helps Emmys viewers prep at-home watch parties
Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content.
By Robert Williams • Sept. 15, 2020 -
Retrieved from Facebook Newsroom on September 15, 2020
Facebook Messenger joins co-watching party and enables shared video viewing
For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.
By Robert Williams • Sept. 15, 2020 -
Holidays will drive mobile shopping to record highs, App Annie predicts
Online events like Amazon's Prime Day and Alibaba's Singles Day may help to extend the holiday shopping season for people who want to avoid stores during the pandemic.
By Robert Williams • Sept. 15, 2020 -
Walmart reportedly in talks to join Oracle's proposed stake in TikTok
The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.
By Peter Adams • Updated Sept. 17, 2020 -
Amazon starts selling Twitch ad inventory programmatically
Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.
By Robert Williams • Sept. 14, 2020 -
Courtesy of H&M
H&M debuts Instagram AR filters for Kangol fashion rollout
In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.
By Robert Williams • Sept. 14, 2020 -
Podcasts outperform traditional media, digital display on brand awareness, study says
Retailers had the highest average podcast campaign lift of 79%, consumer insights company Claritas found.
By Robert Williams • Sept. 11, 2020 -
Courtesy of Barclays
Barclays champions Black wealth creation on Instagram Live
The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.
By Robert Williams • Sept. 11, 2020 -
Ferrero shares '31 Days of Halloween' on Pinterest
With the holiday expected to look different this year, the confectioner wants to extend the excitement over a period of weeks with content and shoppable pins.
By Robert Williams • Sept. 11, 2020
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