Mobile: Page 56

  • Image of marketing material for Kroger's Chefbot AI-based recipe service
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    Courtesy of PRNewsfoto/The Kroger Co.
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    Kroger turns photos into recipes with AI-powered Twitter tool

    Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

    By Sam Silverstein • Oct. 13, 2020
  • Infiniti's new crossover QX80 model retrieved by Mobile Marketer on Oct. 12, 2020
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    Retrieved from Infiniti on October 12, 2020
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    Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

    As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.

    By • Oct. 12, 2020
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Christopher Doering
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    GoPuff raises $380M for expansion, names C-suite execs

    Former Lowe's CMO Jocelyn Wong joins as chief customer officer, suggesting the delivery service has big goals as a distribution channel for impulse items.

    By • Oct. 12, 2020
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    Courtesy of Trolli
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    Trolli debuts video game to win over young consumers

    Hidden on a secret website, the Ferrara brand's "Deliciously Dark Escape" can be accessed by scanning QR codes on special packages of the gummy candy.

    By Tatiana Walk-Morris • Oct. 12, 2020
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    Christian Wiediger / Unsplash
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    YouTube expands shopping tools with video creators before holidays

    A Shopify integration and more arrive as parent company Google gets into a growing advertising war with Amazon in areas like search and video content.

    By • Oct. 12, 2020
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    Retrieved from Lifewtr on October 12, 2020
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    Lifewtr boosts digital gallery of Black art with Instagram contest

    PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.

    By • Oct. 12, 2020
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    Courtesy of 1800 Tequila
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    1800 Tequila immerses Snapchat users in AR artwork

    With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.

    By • Oct. 12, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

    Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users. 

    By • Oct. 9, 2020
  • Snapchat turns London street into AR playground with Local Lenses
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    Retrieved from Snap on October 09, 2020
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    Snapchat turns London street into AR playground with Local Lenses

    City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

    By • Oct. 9, 2020
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    Courtesy of Twitter
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    ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'

    "Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.

    By • Oct. 9, 2020
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    Courtesy of Oreo
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    Oreo supports LGBTQ pride with social giveaway of rainbow cookies

    The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.

    By • Oct. 9, 2020
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    Pixabay
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    5G phone sales nearly quintuple market share in US

    Sales of higher-speed phones could climb faster after Apple releases a 5G iPhone, as it is expected to do next week.

    By • Oct. 9, 2020
  • Uber Eats revamped its app and website to improve accessibility and discoverability of restaurants in October 2020.
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    Permission granted by Uber Eats
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    Uber Eats revamp looks to improve restaurant discoverability

    New assets include Hidden Gem recommendations and family favorites, as well as the ability to order at multiple restaurants through a single order.

    By Julie Littman • Oct. 8, 2020
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    Christopher Doering
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    Mondelez CFO redirecting travel, real estate funds to marketing

    After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said. 

    By Jane Thier • Oct. 8, 2020
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    Courtesy of Orbit Gum
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    Orbit Gum matches with Tinder on chatbot to keep dating clean

    Users of the dating app can respond to off-color messages with a video of comedian Chris Parnell asking them to "Keep It Clean."

    By • Oct. 8, 2020
  • Los Angeles Chargers new mobile app developed by YinzCam, retrieved by Mobile Marketer on Oct. 8, 2020
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    Retrieved from YinzCam on October 08, 2020
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    LA Chargers upgrade app with digital experiences as pandemic shifts fan expectations

    Offerings like livestreamed games, AR and podcast content reflect how media consumption habits have adjusted to life without in-person attendance. 

    By • Oct. 8, 2020
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    Courtesy of Theraflu
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    Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities

    The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.

    By • Oct. 8, 2020
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    Sammie Vasquez / Unsplash
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    Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike

    Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.

    By Aaron Baar • Oct. 7, 2020
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    Courtesy of Nextdoor
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    Nextdoor teams with Uberall to boost local businesses' visibility

    Businesses with a profile page in Nextdoor will be visible when consumers search for products and services "near me," a behavior that's increased during the pandemic.

    By • Oct. 7, 2020
  • Ocean Spray gifts Nathan Apodaca a truck, retrieved by Mobile Marketer on Oct. 7, 2020
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    Permission granted by Ocean Spray
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    Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts

    The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.

    By • Oct. 7, 2020
  • RaceTrac, convenience store, Instagram AR filter, gamified, Braves
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    Courtesy of RaceTrac
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    RaceTrac's gamified Instagram filter gets 103K impressions

    An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.

    By • Oct. 7, 2020
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    Pixabay
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    Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant

    Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.

    By • Oct. 7, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle continues tapping TikTok with trick shot challenge

    Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.

    By • Oct. 7, 2020
  • David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
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    Retrieved from David's Bridal on October 06, 2020
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    David's Bridal responds to pandemic disruptions with AR, 3D dress visuals

    A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.

    By Tatiana Walk-Morris • Oct. 6, 2020
  • McDonald's continues celebrity menus with Reggaeton's J Balvin
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    Courtesy of McDonald's
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    McDonald's continues celebrity menus with reggaeton star J Balvin

    With drive-thru, digital and delivery as bright spots during an otherwise tough period, the chain continues to target young, digitally savvy diners.

    By Aaron Baar • Oct. 6, 2020