Mobile: Page 55
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IHeartMedia buys Voxnest to expand programmatic ads in podcasts
The deal will help give marketers a bigger selection of targeted ad inventory among its podcasts, which notch 251 million downloads per month.
By Robert Williams • Oct. 26, 2020 -
Courtesy of Kraft Heinz
Heinz challenges TikTok users to make Halloween transformations with ketchup
Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.
By Robert Williams • Oct. 26, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Burger King
Burger King dares customers to visit abandoned rival locations
Ahead of Halloween, the chain will send an offer code to app users who visit "scary places" — former locations of competitors like McDonald's and Wendy's.
By Robert Williams • Oct. 26, 2020 -
Permission granted by DoorDash
DoorDash puts voter education in the spotlight on Instagram Live
With heightened confusion around how to vote during the pandemic, the app is working to answer followers' questions while pushing its delivery services for Election Day.
By Robert Williams • Oct. 23, 2020 -
Retrieved from WhatsApp on October 23, 2020
WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses
As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.
By Robert Williams • Oct. 23, 2020 -
Snapchat extends visual search to food and wine labels
Marketers of packaged food and wine can provide extra information to in-store shoppers seeking nutrition details, price comparisons or tasting notes.
By Robert Williams • Oct. 23, 2020 -
App Annie: Shopping, finance apps show strongest growth among Gen Z
TikTok and Snapchat were the most over-indexed apps among the age group in nine out of 10 markets worldwide.
By Robert Williams • Oct. 22, 2020 -
Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
LG cooks up celebrity-packed 'Homestyle' video series for the holidays
Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.
By Robert Williams • Oct. 22, 2020 -
Permission granted by Quibi
Deep DiveQuibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand
While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.
By Peter Adams • Oct. 22, 2020 -
Courtesy of Amazon
Amazon solicits customer receipts in data collection program
The company is using its new Amazon Shopper Panel to learn more about how consumers spend their money outside its own ecosystem.
By Tatiana Walk-Morris and Cara Salpini • Oct. 22, 2020 -
Retrieved from McDonald's on October 22, 2020
McDonald's scares up AR experience for Halloween
Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.
By Robert Williams • Oct. 22, 2020 -
Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds
A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Morton Salt
Morton Salt pours out AR experience with major rebranding
The storied food brand created the experience for consumers who are spending more time making home-cooked meals.
By Robert Williams • Oct. 21, 2020 -
Pinterest joins brand-safety group to bolster position as a positive place for ads
As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Snap
Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic
Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Fifth Third Bank
Fifth Third urges shoppers to avoid splurging by 'blocking' product ads
Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Reese's
Reese's delivers trick-or-treating to fans with robotic door
With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Facebook
Adidas and Sephora test Facebook's integration of Messenger, Instagram
As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Bookful
Mattel brings iconic toy characters to life with AR-activated books
Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.
By Robert Williams • Oct. 20, 2020 -
Permission granted by Whisk
Kroger partners with Whisk to expand shoppable recipe base across 35 states
The grocer is now integrated into Whisk's platforms, Samsung smart appliances and third-party sites, letting customers shop ingredients for delivery or pickup.
By Catherine Douglas Moran • Oct. 19, 2020 -
Courtesy of Carter's
Carter's eyes millennial parents with Santagram video greetings on Cameo
As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.
By Robert Williams • Oct. 19, 2020 -
Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch
Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.
By Robert Williams • Oct. 19, 2020 -
Patrón 'backs the bar' with benefit concert on Instagram Live
The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.
By Robert Williams • Oct. 19, 2020 -
Opinion
OTT and mobile marketing: How can we measure results?
Collaboration is necessary for effective OTT measurement and laying the groundwork for leveraging consumer interest in on-demand mobile content, writes Adjust's Gijsbert Pols.
By Gijsbert Pols • Oct. 19, 2020 -
Uber plans OOH ad network expansion to Chicago, LA in Q4
Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.
By Natalie Black (Koltun) • Oct. 16, 2020
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