Mobile: Page 55
-
Video ads drive a 48% higher sales rate than static ads, study says
VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.
By Robert Williams • Sept. 29, 2020 -
Apple halts 30% commission on paid Facebook events in win for small businesses
However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.
By Robert Williams • Sept. 28, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Chipotle Mexican Grill
Chipotle duets with TikTok creators to celebrate return of carne asada
Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.
By Robert Williams • Sept. 28, 2020 -
Courtesy of Wyndham Hotels & Resorts
Wyndham upgrades app for midscale, economy hotel brands to seize on pandemic travel trends
The Super 8 owner's move suggests that mobile, typically a focus for upscale hotels, is growing essential for all hospitality brands amid the pandemic.
By Robert Williams • Sept. 28, 2020 -
Retrieved from TikTok on August 04, 2020
TikTok avoids US ban on new downloads in last-minute ruling
A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment.
By Robert Williams • Sept. 28, 2020 -
Courtesy of Snap
Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars
The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.
By Robert Williams • Sept. 25, 2020 -
Airship acquires ReplyBuy to support conversational commerce
With DTC commerce on the rise, the deal comes with technology used by entertainment venues and sports teams to sell tickets via mobile chats.
By Robert Williams • Sept. 25, 2020 -
Courtesy of TikTok
TikTok races into first NASCAR sponsorship with Hispanic newcomer
As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.
By Robert Williams • Sept. 25, 2020 -
Spotify, 'Fortnite' developer form group to demand App Store changes
App developers take their complaints about the business practices of app store operators like Apple to the next level with the formation of an advocacy group.
By Robert Williams • Sept. 25, 2020 -
Influencer impact increasingly tied to diversity, study says
One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.
By Robert Williams • Sept. 24, 2020 -
Courtesy of Bagel Bites
Bagel Bites dips into Twitter debate about how dogs should wear pants
The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.
By Robert Williams • Sept. 24, 2020 -
Nike drives digital revenue with 150% jump in demand on mobile app
Mobile has become a vital part of the company's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers.
By Robert Williams • Sept. 24, 2020 -
Courtesy of 8th Wall
Wine brand trials new web-based AR tech designed for bottles and cans
With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.
By Robert Williams • Sept. 23, 2020 -
Courtesy of RTO+P
Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok
Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.
By Robert Williams • Sept. 23, 2020 -
With real-world experiences scarce, consumers warm to immersive tech, Accenture study says
Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.
By Aaron Baar • Sept. 23, 2020 -
Courtesy of EA Sports
Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors
Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Mucinex
Mucinex merges direct mail, mobile to drive omnichannel trial experience
Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.
By Shane Schick • Sept. 23, 2020 -
Courtesy of Rooster Teeth
WarnerMedia's Rooster Teeth offers AR experience for virtual fan event
The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.
By Robert Williams • Sept. 22, 2020 -
TikTok still faces uncertain future in US amid conflicting claims about deal
After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.
By Robert Williams • Sept. 22, 2020 -
Snipes, Puma promote voter registration with store kiosks, branded face masks
Powered by QR codes and in-store kiosks, the #UseYourVoice effort is the latest to engage in political activism as election season approaches.
By Tatiana Walk-Morris • Sept. 22, 2020 -
Courtesy of Foot Locker
Foot Locker steps up outreach for sneakerheads via Google Slides hub
Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."
By Aaron Baar • Sept. 22, 2020 -
Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup
The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.
By Robert Williams • Sept. 21, 2020 -
Courtesy of TikTok
Deep DiveHow TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.
By Natalie Black (Koltun) • Sept. 21, 2020 -
Courtesy of Lowe's
Lowe's sees biggest social media lift from New York Fashion Week
While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found.
By Robert Williams • Sept. 21, 2020 -
Courtesy of Snap
Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat
As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.
By Robert Williams • Sept. 21, 2020
Previous
